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Certified Pricing Manager - B2B - Spring Edition

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Overview

The Certified Pricing Manager (CPM) program is designed as a comprehensive and practical training for pricing professionals and is considered the roadmap to master all core pricing excellence processes.

This face-to-face program takes you on a 4-day learning journey focused on critical topics for pricing and participants will gain essential pricing optimization knowledge and skills. The program uniquely equips you to develop and implement a customized roadmap, enabling you to successfully lead margin optimization projects within your organization. It stands out as your guide to mastering all core processes of pricing excellence, ensuring that you are well-prepared to apply these concepts effectively in real-world scenarios.
Our Participant Profile

The Certified Pricing Manager (CPM) program is ideal for professionals engaged in the multifaceted aspects of pricing, revenue management, growth initiatives, and process optimization.

The program is tailored for:

Professionals with 3 months to 3 years of experience in pricing, seeking to solidify their knowledge and skills.

Business professionals with over 5 years of experience and a solid understanding of business operations, including finance, sales, and marketing.
Certification

After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Pricing Manager B2B. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CPM B2B certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Pricing Manager B2B’ from EPP Pricing Platform, symbolizing your achievement and expertise.
EPP's Certified Pricing Manager (CPM) Program is designed to enhance and demonstrate your mastery of the art and science of pricing. It provides a robust roadmap and skill set designed to ensure you master pricing excellence. As you progress, engage and benchmark with our faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen.
Program Modules:

Module 1: Your Pricing Excellence Roadmap

Learn about the EPP Pricing Maturity Model and a proven roadmap to pricing excellence

Apply your 8 vital pricing projects to install transactional control

Install your vital pricing analytics

Correct Systematic Margin Leakages in Your Customer Portfolio

Correct obvious margin leakages in your product portfolio

Define floor and target prices

Install portfolio price consistency

Install price/ value differentiation where appropriate

Improve your discount – and surcharge – policy

Improve your price deviation process

Assess your own organizational pricing maturity

Define your pricing aspirations for the next 12 months

Explain the EPP Value Monetization and Pricing Excellence Framework

Module 2: Linking Pricing Strategy to Company Strategy

Understand how to define a price strategy

Learn how to analyze and define your price/value line positioning 

Understand when to be a price leader, follower, or challenger

Module 3: Product/Services Pricing

Learn the process to set a value based price

Understand foundational pricing concepts:

price segmentation

value mapping

price elasticity and

price sensitivity

Understand the price/volume trade-off in defining the ‘right’ price

Learn the research toolbox basics for value based pricing

Acquire Economic Value Calculation basics

Module 4: Channel Pricing – Building an Effective Discount Policy

Design your effective discount and surcharge policy

Acquire the skills to design your price waterfall

Learn how to develop analyses and reports to define margin improvement projects

Install commercial terms

Module 5: Price Guidance and Execution

Learn to implement price guidance with floor/target prices (f/channels and segments)

Learn how to increase prices effectively

Module 6: Price Reviews

Establish a process and routine for reviewing prices to ensure transactional control and market adaptability

Prepare and implement a list price change

Identify essential controls for pricing compliance and error minimization, and gain an in-depth understanding of systems and processes that maintain pricing integrity and regulatory adherence

Price Wars: how to deal with them, avoid them, react, what to do when you are in one

Module 7: Installing your Vital Pricing Analytics/Reporting

Install your vital pricing, revenue and margin analytics

Price band analysis

Profitability analysis

Price waterfalls

Portfolio analysis

Install your vital pricing KPI’s

Explore AI in Pricing

Module 8: Starting Margin Improvement Projects

Drive pricing performance and profitability improvements projects

Correct obvious price leakages in your portfolio

Correct obvious margin leakages in your portfolio

Correct obvious margin leakages in your customer portfolio

Create a 12-month roadmap for your pricing reports, and margin improvement projects with a focus on execution and results
Ian Tidswell
Experienced Independent Consultant | Co-Founder Ideal Price

Dr. Ian Tidswell has 20 years of B2B pricing experience across a range of industries, from startups to world-leading enterprises, as a consultant, operator, leader and coach. Today, he trains, advises, and coaches some of the world's most innovative companies across a wide range of industries, helping them develop pricing architectures that enable them to meet their commercial goals. Ian, formerly a McKinsey consultant, started his pricing journey at Vendavo and then led a pricing transformation at Medtronic before becoming the head of pricing for Syngenta. He has been a trainer for EPP (including the CPM2 & 3, Channel Pricing and MedTech programs) for the last 6 years, and is based in Basel, Switzerland.

“I value and enjoy the CPM training programs. For anyone starting their pricing journey or wanting to move up to the next level, the programs offer a unique combination of theory and best practices, along with hands-on exercises that help participants map out their pricing initiatives confidently. Personally, I very much enjoy learning about the participants' companies and pricing experiences (a key part of the program value is the networking and exchange of experience. Often my relationship with the participants continues well after the training and projects are completed.”

Diana Coelho
Experienced Management Consultant | Associated Partner

Diana brings 15 years of experience as a management consultant in Commercial Excellence. Her experience comes from being an in-house consultant for manufacturing companies and for a leading consulting firm. Key expertise areas are Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment and Commercial Analytics. As part of two major Pricing Transformation journeys, Diana has spent five years designing and managing B2B Pricing processes, which included: designing and implementing centralized pricing processes and systems; managing pricing operations; seeking margin improvement opportunities through cross functional projects. Diana has successfully managed teams up to 16 people, both as line manager and as project lead, locally and in remote setups and across countries. She has extensive experience in facilitating workshops, orchestrating work towards deliverables and managing stakeholders.

“CPM is a hands on program where participants have access to classroom education while applying it to their reality right away. The fruitful discussion in the room, plus the project charter achieved by the end of the week ensures actionable insights are taken back to the day to day work.”
Dates & Fees

Start : 01 Apr 2025 at 09:00
Duration : 4 days
Location : Berlin (NH Collection Berlin Mitte am Checkpoint Charlie)
Fees : €5195.00

Discounts

15% discount if you register with 2
25 % discount if you register with 3 or more
10% discount for our CPM Alumni
€300 discount on certification programs for EPP Prime Members
€150 discount on open programs for EPP Prime Members

Hotel info

The CPM Program takes place in the NH Collection Berlin Mitte am Checkpoint Charlie

Accommodation:

Please visit www.nh-hotels.com/pt/hotel/nh-collection-berlin-mitte-checkpoint-charlie or call +49 30 203760 to get the best available room rates.

Address:

Leipziger Str. 106-111, 10117 Berlin, Germany
Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.

VAT shall apply at prevailing rates according to local (country of training) laws and regulations.

We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

If you have special requests, please connect with academy@pricingplatform.com

Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.

For more information we refer to our Terms and Conditions.

See what our clients and partners are saying about CPM

Global Pricing Manager

Sezai Turkmen

Nutreco

Pricing is like an endless ocean with full of opportunities and challenges and EPP teaches both unique and conventi...

Senior Pricing Manager

Thomas Tang

Philips Healthcare

“EPP facilitated a really good CPM training based on the EPP Book 'Crossing the Pricing Chasm: Pricing Maturity Pla...

Manager Business Analysis

Lei Wang PhD

Tillotts Pharma AG

The CPM Pharma is an excellent training program offered by EPP. It has very broad coverage of topics related to pri...

Global Strategic Pricing Manager

Marco Ferreira

Petronas

I took the CPM 2 Advance Program in Lisbon at the end of 2019. The level 2 program helps you establish your company...

Senior Strategic Pricing & Business Manager

Linda Thalmüller

FresenIus medical Care

Great experience, relevant insight backed up with sound practical experience of trainers that makes you reflect.

Market Access Manager

Janis Sillins

Roche

The EPP CPM Program provides well balance of theoretical and practical knowledge on Pharma pricing. It is great opp...

Global Pricing & Health Economy

Massimo Orlando

Alfasigma Spa

I found the CPM Pharma course a very complete, inspiring and structured opportunity to lay the fundamentals for exc...

Pricing Manager

Dieuwke Systema

DTG

The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project. ...

Pricing Analyst

Panagiotis Giannakopoulos

IDEXX

The CPM Program provides great insights and best practices for pricing through a group of knowledgeable speakers. ...

Global Pricing Manager

Tobias Happel

Philips Healthcare

Value based pricing was a topic where we really needed to make progress as a company, otherwise we would end up in ...

Pricing manager

Mounib Jaballah

LFB

I appreciated the CPM®_level2 programme as it was oriented on “how we can avoid margin leakage?”. Really result an...

Strategy Implementation Manager

Federico Boccardo

Aliaxis

Before joining the Certiffied Pricing Manager Program my organisation didn’t have a defined view on its pricing mat...

Pricing Specialist Spare Parts

David Martinsson

Husqvarna Construction Products

For me this certification programme was really valuable. ! Especially to get the opportunity to get a deeper insig...

Finance Project Manager

Debbie van Birgelen

IDEXX Laboratories

"I highly recommend the CPM program, not only is the content, and expertise of the speakers excellent, but particip...

Sr. Director of Pricing -

Steve Pierson

Philips Diagnostic Imaging

"The EPP CPM Programme provides a structured approach for addressing pricing challenges. I believe that this approa...

Looking for advice or a customized training?

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