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  • Overview

    Coming soon!

    Our Participant Profile

    This training designed for professionals who are involved with setting up, managing, or optimizing trade promotions in the FMCG/CPG
    industry with the following functions:


    •    Trade Promotion Managers
    •    Category Managers
    •    Trade Marketing Managers
    •    Pricing/Revenue Managers
    •    Commercial Controllers
    •    Sales Analysts
    •    Retail Strategy Managers
    •    Channel Managers

    Collaboration between distinct functions is crucial for the successful development, execution, and refinement of trade promotion optimization strategies and tactics. We encourage the participation of teams of key-contributors to TPO in your organization to this program.

  • Embark on a  TPO journey, with a focus on the process, the techniques, and the use of TPO as an important lever of profitable revenue growth. Take a deep dive into the best practices at each step of the TPO journey.

    Coming soon!

  • Avatar

    Managing Partner | TPO-Partners
    Julien Guyonnet

    Julien Guyonnet is a seasoned professional with extensive experience in managing and leading sales technology projects, particularly within the consumer packaged goods (CPG) sector. Currently, as the Managing Partner at TPo-Partners, Julien focuses on helping CPG companies achieve success with their sales technology initiatives, from project inception through to full adoption.
     
    Before this, Julien held significant roles at Kantar XTEL, including Global Head of Strategic Clients and Global Head of RGM Analytics, where he was instrumental in developing revenue growth management solutions and leading client partnerships with Mondelez, Nestlé, Danone, Bel, Beiersdorf, KraftHeinz, Campari ... . His experience also includes senior roles at Orangina Suntory France, where he managed demand planning and led key CRM and sales force automation projects.
     
    Julien began his career as an SAP Consultant at Steria and BearingPoint, respectively, where he gained valuable experience in SAP implementation and business consulting in CPG & Retail.
     
    He holds a Master’s degree in Engineering from EFREI - Ecole Française d'Electronique et d'Informatique and has furthered his education in leadership and business management through programs at ESSCA, Yale Business School and Copenhagen Business School. Fluent in English and with basic German skills, Julien is known for his expertise in digital transformation, strategy consulting, and team collaboration.

  • Dates & Fees

    Start : 13 May 2025 at 09:00
    Duration : 2 days
    Location : Porto, Portugal (TBD)
    Fees : €1920.00

    Discounts

    15% discount if you register with 2
    25 % discount if you register with 3 or more
    10% discount for our CPM Alumni
    €300 discount on certification programs for EPP Prime Members
    €150 discount on open programs for EPP Prime Members

    Hotel info

     

     


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

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