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  • Overview

    The TPO Masterclass empowers professionals to lead impactful Trade Promotion Optimization projects. This hands-on training combines expert guidance, practical exercises, and team simulations to equip participants with the skills needed to enhance promotional planning and ROI.

    • Build and execute TPO projects to optimize trade promotions.
    • Develop and apply TPO algorithms for real-world scenarios.
    • Master ROI calculations and evaluate promotional effectiveness.
    • Gain actionable insights to improve trade investment strategies.

    Why Attend?

    • Master TPO concepts to improve promotional planning and decision-making.
    • Gain hands-on experience through team-based simulations and exercises.
    • Learn to calculate ROI and optimize margins for promotional plans.
    • Network with peers and enhance your strategic capabilities.

    TPO is part of the EPP Global FMCG/CPG Revenue Growth Management Forum. With a Combo Pass, you'll gain access to both the training and the conference, enhancing your learning and networking opportunities! Check the event website for more details.

    Interested in joining?
    Reach out to us at academy@pricingplatform.com for more details or to secure your spot in this transformative program.

    Our Participant Profile

    This program ensures participants leave with the tools and knowledge needed to implement effective TPO strategies and drive business growth. The TPO Masterclass is designed for:

    • Marketing, trade, and sales professionals in CPG companies.
    • Professionals looking to enhance promotional ROI and optimize trade investment strategies.
    • Teams aiming to integrate data-driven methodologies into their promotional planning.

    This program ensures participants leave with the tools and knowledge needed to implement effective TPO strategies and drive business growth.

  • Learn how to develop, implement, and optimize TPO strategies that drive ROI and business growth. From building algorithms to optimizing promotional plans, this program equips you with actionable tools to lead impactful TPO projects successfully.

    Learning Journey:

    • Introduction to TPO and ROI

      • Understanding TPO concepts and their relevance in CPG companies.
      • Learning how to calculate ROI for promotional plans.

     

    • Promo Plan Development

      • Designing a promotional plan using traditional methods.
      • Identifying improvement opportunities and limitations.

     

    • TPO Algorithm Building

      • Creating and applying TPO algorithms to analyze and improve promo plans.
      • Understanding baseline sales and uplift drivers.

     

    • Promo Plan Optimization

      • Applying TPO methodologies to optimize promotional plans.
      • Presenting team-based outcomes and evaluating results.

    Wrap up your learning journey with actionable takeaways to implement TPO strategies effectively in your organization.

    Interested in joining?
    Reach out to us at academy@pricingplatform.com for more details or to secure your spot in this transformative program.

  • Avatar

    Managing Partner | TPO-Partners
    Julien Guyonnet

    Julien Guyonnet is a seasoned professional with extensive experience in managing and leading sales technology projects, particularly within the consumer packaged goods (CPG) sector. Currently, as the Managing Partner at TPo-Partners, Julien focuses on helping CPG companies achieve success with their sales technology initiatives, from project inception through to full adoption.
     
    Before this, Julien held significant roles at Kantar XTEL, including Global Head of Strategic Clients and Global Head of RGM Analytics, where he was instrumental in developing revenue growth management solutions and leading client partnerships with Mondelez, Nestlé, Danone, Bel, Beiersdorf, KraftHeinz, Campari ... . His experience also includes senior roles at Orangina Suntory France, where he managed demand planning and led key CRM and sales force automation projects.
     
    Julien began his career as an SAP Consultant at Steria and BearingPoint, respectively, where he gained valuable experience in SAP implementation and business consulting in CPG & Retail.
     
    He holds a Master’s degree in Engineering from EFREI - Ecole Française d'Electronique et d'Informatique and has furthered his education in leadership and business management through programs at ESSCA, Yale Business School and Copenhagen Business School. Fluent in English and with basic German skills, Julien is known for his expertise in digital transformation, strategy consulting, and team collaboration.

  • Dates & Fees

    Start : 13 May 2025 at 09:00
    Duration : 2 days
    Location : Porto, Portugal (Porto - Portugal)
    Fees : €1985.00

    Discounts

    • BRING A COLLEAGUE AND GET -15% discount on both tickets
    • REGISTER WITH 3 AND GET -20% discount on your tickets
    • EPP PRIME MEMBERS GET €150 discount 


    EPP member ? Log-in to get your member discount. 
    Find all your benefits in the membership area.

    Hotel info

    The training will take place at Porto Palácio Hotel by The Editory.

    For further information about the venue, please contact Francisco Porcel at francisco.porcel@pricingplatform.com.

     


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

  • Overview

    The TPO Masterclass empowers professionals to lead impactful Trade Promotion Optimization projects. This hands-on training combines expert guidance, practical exercises, and team simulations to equip participants with the skills needed to enhance promotional planning and ROI.

    • Build and execute TPO projects to optimize trade promotions.
    • Develop and apply TPO algorithms for real-world scenarios.
    • Master ROI calculations and evaluate promotional effectiveness.
    • Gain actionable insights to improve trade investment strategies.

    Why Attend?

    • Master TPO concepts to improve promotional planning and decision-making.
    • Gain hands-on experience through team-based simulations and exercises.
    • Learn to calculate ROI and optimize margins for promotional plans.
    • Network with peers and enhance your strategic capabilities.

    TPO is part of the EPP Global FMCG/CPG Revenue Growth Management Forum. With a Combo Pass, you'll gain access to both the training and the conference, enhancing your learning and networking opportunities! Check the event website for more details.

    Interested in joining?
    Reach out to us at academy@pricingplatform.com for more details or to secure your spot in this transformative program.

    Our Participant Profile

    This program ensures participants leave with the tools and knowledge needed to implement effective TPO strategies and drive business growth. The TPO Masterclass is designed for:

    • Marketing, trade, and sales professionals in CPG companies.
    • Professionals looking to enhance promotional ROI and optimize trade investment strategies.
    • Teams aiming to integrate data-driven methodologies into their promotional planning.

    This program ensures participants leave with the tools and knowledge needed to implement effective TPO strategies and drive business growth.

  • Learn how to develop, implement, and optimize TPO strategies that drive ROI and business growth. From building algorithms to optimizing promotional plans, this program equips you with actionable tools to lead impactful TPO projects successfully.

    Learning Journey:

    • Introduction to TPO and ROI

      • Understanding TPO concepts and their relevance in CPG companies.
      • Learning how to calculate ROI for promotional plans.

     

    • Promo Plan Development

      • Designing a promotional plan using traditional methods.
      • Identifying improvement opportunities and limitations.

     

    • TPO Algorithm Building

      • Creating and applying TPO algorithms to analyze and improve promo plans.
      • Understanding baseline sales and uplift drivers.

     

    • Promo Plan Optimization

      • Applying TPO methodologies to optimize promotional plans.
      • Presenting team-based outcomes and evaluating results.

    Wrap up your learning journey with actionable takeaways to implement TPO strategies effectively in your organization.

    Interested in joining?
    Reach out to us at academy@pricingplatform.com for more details or to secure your spot in this transformative program.

  • Avatar

    Managing Partner | TPO-Partners
    Julien Guyonnet

    Julien Guyonnet is a seasoned professional with extensive experience in managing and leading sales technology projects, particularly within the consumer packaged goods (CPG) sector. Currently, as the Managing Partner at TPo-Partners, Julien focuses on helping CPG companies achieve success with their sales technology initiatives, from project inception through to full adoption.
     
    Before this, Julien held significant roles at Kantar XTEL, including Global Head of Strategic Clients and Global Head of RGM Analytics, where he was instrumental in developing revenue growth management solutions and leading client partnerships with Mondelez, Nestlé, Danone, Bel, Beiersdorf, KraftHeinz, Campari ... . His experience also includes senior roles at Orangina Suntory France, where he managed demand planning and led key CRM and sales force automation projects.
     
    Julien began his career as an SAP Consultant at Steria and BearingPoint, respectively, where he gained valuable experience in SAP implementation and business consulting in CPG & Retail.
     
    He holds a Master’s degree in Engineering from EFREI - Ecole Française d'Electronique et d'Informatique and has furthered his education in leadership and business management through programs at ESSCA, Yale Business School and Copenhagen Business School. Fluent in English and with basic German skills, Julien is known for his expertise in digital transformation, strategy consulting, and team collaboration.

  • Dates & Fees

    Start : 13 May 2025 at 09:00
    Duration : 2 days
    Location : Porto, Portugal (Porto - Portugal)
    Fees : €1985.00

    Discounts

    • BRING A COLLEAGUE AND GET -15% discount on both tickets
    • REGISTER WITH 3 AND GET -20% discount on your tickets
    • EPP PRIME MEMBERS GET €150 discount 


    EPP member ? Log-in to get your member discount. 
    Find all your benefits in the membership area.

    Hotel info

    The training will take place at Porto Palácio Hotel by The Editory.

    For further information about the venue, please contact Francisco Porcel at francisco.porcel@pricingplatform.com.

     


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

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