Learning Journey:

This interactive training provides a mix of actionable insights and peer learning opportunities, guiding participants through the following modules:

1 | Market and Consumer Sentiment

• Understand current market and consumer sentiment and its impact on Consumer Goods
  
  

2 | The Role and Intent of RGM

• Understand in practical terms how RGM helps organizations respond to market and consumer dynamics, and how it supports revenue growth
• Explore the evolution of RGM within an organization
  
  

3 | The RGM Equation

• Understand how revenue builds
• What are the different stages in RGM maturity
• Understand RGM maturity within your organization and what your priorities are
  
  

4 | The 5 RGM Levers

• RGM Levers and Enablers introduction
  
  

5 | Importance of Data

• Understand data, its importance and how to use it to drive insight
  
  

6 | Annual RGM Process and Playbook

• Understand what annual RGM process consists of
• Build your group’s RGM playbook through interactive exercises
  
  

7 | RGM Levers Group Exercises, Case Studies and Interactive Peer Learning

• Understand each lever in detail and practical approach to identify RGM cross-lever opportunities
• Learn how to use RGM insights to identify Net Sales growth opportunities and support your NPD launches and/or channel strategy
• Levers case studies:
  • Pricing: pricing strategies, elasticities, tactics
  • Price Pack Architecture (PPA): optimal line up, assortment and innovations, leveraging consumption occasions
  • Mix: how to leverage optimal product line assortment across product, brand, channel and retailer
  • Promotion: promotion strategies driving incremental growth, promo mechanics
  • Trade Investment Optimization: Understand actual customer profitability, concept of pay-per-performance components, and establishing optimal trade terms for win-win retailer relationships
    
    

8 | Designing your RGM Roadmap

• Understand your immediate, medium and long-term priorities and establish an action plan
  
  

This program ensures participants leave with the foundational capability and knowledge to apply RGM strategies effectively in their organizations, regardless of their starting maturity level.
Interested in joining?
Reach out to us at academy@pricingplatform.com for more details.