• Global Teaser

    Crossing the Pricing Chasm

Crossing the pricing chasm - pricing maturity roadmap


In their struggle to define a concrete and successful pricing maturity roadmap, many organisations contact EPP and ask: where do we need to start, what are the priorities and from whom should we learn : McDonald’s? Bose? 3M? Bayer? Audi? Microsoft? Michelin? Hilti? The Rolling Stones?

Is there a proven monetization path?    The answer is Yes - and it's about doing the right things - right - at the right moment. 

There is a proven pricing maturity development path and it’s described in this white paper. 

The EPP Pricing Maturity Model helps you not only to determine which maturity level you are operating on, but also how to prioritize your efforts and how to cross the pricing chasm to realize profit optimization.  We consolidated real-life best practices and advice from pricing leaders, experienced in pricing maturity development, across all industries into the EPP Pricing Maturity Model®.

You will quickly recognise how practical the EPP Pricing Maturity Model® really is.  The approach shows 4 pricing maturity levels – the stages mark a clear status of where an organisational is – where to go - and what to do.

3rd Edition June 2018
click the picture to download.

About the author :
Pol Vanaerde is founder of the EPP.

Want to discuss how to build a roadmap for your organisational pricing maturity ?

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