Global Pricing Survey: B2B Pricer’s perspective of commercial execution

In 2020, we conducted a Global Pricing Survey to find out the B2B Pricer's perspective of commercial execution. This survey was done in cooperation with EPP Prime Structural Partner - Vendavo

Responses from 94 global and industrial cross-industry B2B companies were analysed. You can download the final report of the survey at the bottom of this page.  Click here to download the Thought Leadership Serie article which was also written in collaboration with Vendavo and for which our global Pricing Survey served as a basis. 

CPQ survey final cover       CPQ survey results                             

 Download the full report here:

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