The EPP Certified Pricing Manager® programs are practical, comprehensive and highly actionable certification programs based on the EPP Pricing Maturity Model. We have a program for each company to reach their desired pricing maturity level.The EPP CPM Program curriculum combines width and depth, theory and practice, hard skills and soft skills. The idea is to make a real impact on the pricing maturity development in your organisation.
This CPM 1 - Strategies & Tactics of Pricing - program discusses the role of pricing in capturing value creation and enhancing your competitive positioning.
This is an online training, delivered on the EPP Learning Platform.
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01. What ?
The Certified Pricing Manager® program is specifically designed around the organisational and personal skill cards to perform on the different pricing maturity levels.
No other programme is so comprehensive and practical. You can assess your pricing maturity using the EPP Pricing Maturity Indicator (PMI®).
The idea is to make a real impact on the pricing maturity development in your organisation. The EPP CPM program is not only an intensive executive programme.
Certification on CPM level 1 is delivered based on passing the CPM 1 online exam.
02. Learning Objectives
This CPM 1 - Strategies & Tactics of Pricing - program is a pragmatic program discussing the role of pricing in capturing value creation and enhancing your competitive positioning. We will cover both B2C and B2B markets.
The program will deliver you the right insights, processes and tools. The outcome of this program is that you’re equipped with the necessary skills and tools to assess your pricing maturity, how to improve - and how to define the ‘right’ price while increasing revenues and profits.
It's the ideal program for everyone to spice-up the pricing capabilities in a short but intensive programme with impact.
You will walk away with :
- The ability to evaluate your organisational pricing maturity
- Actionable insights how to improve your organisational pricing maturity and to define the right priorities for your next 12 months roadmap
- Solid insights in the most frequently used price plans and price stetting techniques
- The know-how and know-what using the right pricing research tools to set a value based price
- Concrete tools and actions to install your vital margin improvement projects
- Your Certified Pricing Manager - Level 1 - certification. Ready to make your next step.
03. Online format
This CPM 1 - Strategies & Tactics of Pricing - program is a pricing program designed specifically an online format!
04. For whom ?
Pricing manager, pricing analysts, product managers, brand managers, account managers, financial professionals, controllers, market research professionals – from B2B, B2C and B2ME industries.
In fact, it’s for everyone who wants to gain a solid basis in pricing or spice-up their pricing skills!
05. EPP Prime Member discounts
EPP member ? Log-in to get your member discount.
Find all your benefits in the membership area.
06. Included in the registration fee
The training fee includes :
- Course material - digital
- Use of the EPP Virtual Learning Platform (open during 6 months after start program)
- Certification ( Exam)
VAT is applicable to private participants and Belgian companies.
Pol Vanaerde (Founder, EPP - and Managing Partner PAGE-37.com)
Pol has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.
He is the initiator and president of the EPP and responsible for the vision development and daily management. Furthermore, Pol is the founder of PAGE-37 ; a pricing consulting company – and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy and price management) in different industries worldwide.
This training is high rated : 9/10 !
"I highly recommend the CPM program, not only is the content, and expertise of the speakers excellent, but participating with like-minded individuals and sharing work experiences/challenges was also invaluable. I particularly liked that we got to see first-hand Qlikview that Phillips are using, giving inspiration for where we can get to."
Great experience, relevant insight backed up with sound practical experience of trainers that makes you reflect.
Before joining the Certiffied Pricing Manager Program my organisation didn’t have a defined view on its pricing maturity. The challenge was a newly defined strategy that was expecting considerable pricing Improvement between 2014 and 2018. The Pricing improvement project I worked on, was particularly challenging because a mindset change required to shift to a much more data driven decision making process than before. We worked together with Marketing and Sales to build an analysis tool that allowed us to identify improvement potential in terms. The impact of the project was ~300K€ (2.4% on sales !) and it served as a pilot for the definition of a pan-divisional Pricing Excellence Programme.
I now feel stronger than before with a structured approach and clear KPI’s to measure the performance of my pricing programmes.
The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project. On the different issues we face I did the data analysis and gave advice to the MT what to do to improve revenue and/or margin. And I started several projects to implement those changes. Main thing I learned from everyone in the group is to be pro-active and initiate pricing projects myself. After the CPM programme I learned how I can do that !