Certified Pricing Manager 3 - in class

07/06/2022 - 10/06/2022
9:00 AM - 5:00 PM (4 days)
5850 Non-member rate.
€ 5850.00 (Until 30-09-2021)


The EPP Certified Pricing Manager® programme is the only officially recognised pricing certification programme in the world with certification based on real business project succes, designed for experienced and highly accomplished pricing practitioners seeking personal career advancement and professional recognition.     

(the early bird discount is automatically calculated during registration)

Have a look at what one of our CPM 3 trainers has to say about the program.




01. What ?

The Certified Pricing Manager® programme is specifically designed around the organisational and personal skill cards to perform on the different pricing maturity levels. No other programme is so comprehensive and practical.

You can assess your pricing maturity using the EPP Pricing Maturity Indicator (PMI®). 

The EPP CPM Programme curriculum combines width and depth, theory and practice, hard skills and soft skills. The idea is to make a real impact on the pricing maturity development in your organisation.

The EPP CPM programme is not only an intensive  executive programme. It is also an intense all-round experience with a group of international and cross-industrial talented peers.  

Certification is based on real business project success.   

The ROI of the CPM certification projects exceed 25x the investment fees !


02. Learning Objectives

The focus of the CPM® level 3 programme is on “Installing a true value strategy” - based on value innovation, value pricing, - communication and value-selling. 

Special attention on the change management ; how to make it really happen - and organisational capabilities.

Extra modules on innovative and disruptive pricing models. 


03. Programme

The building blocks of the programme structure focus on :

MODULE 1 : Pricing Maturity Management

Assessment and impact on your company’s leadership, organisation, processes, tools and skills

MODULE 2 : Pricing Strategy

Assessment and impact on your company’s leadership, organisation, processes, tools and skills

MODULE 3 : Value Based Pricing

  • Defining an effective price strategy
  • In depth view of the research tools to bridge the knowledge gaps and a practical process for value based pricing

MODULE 4 : Price setting based on quantified economic value

MODULE 6 : Value communication and Value Selling

  • The importance of value communication !
  • Value selling : defending your value in front of your buyers

MODULE 7 : Innovative and disruptive pricing models

  • Monetizing professional services
  • Surge pricing
  • Dynamic pricing 2.0
  • Performanced based pricing : thrills and perils
  • Subscription based pricing : a practical guide

MODULE 8 : Change Management

Implementing a value culture - aligning value pricing with value selling and value communication - and best practices to make things really happen

MODULE 9 : Pricing Organisation

  • Building a level 3 pricing organisation
  • Your pricing dashboard with strategic and operational KPI’s on level 3

MODULE 10 : Pricing and Competitive Law

Project Preparation


04. For whom ?

Application requirements for CPM® level 3 :  A minimum of 3 years of relevant experience in pricing including, but not limited to ; value based pricing, pricing research, economic value calculation (EVC), people management or relevant management experience within marketing/sales or finance.

Or : CPM® level 2 holder
Or : proven successful level 2 experience as pricing practitioner (references to be provided at the application).


05. Fees

Registration fee               = € 5850
EPP member fee              = € 5350

Joining the CPM programme as a team, or with your pricing colleagues, offer additional benefits (team alignment, reflection, discussions).
We understand that and offer group rates to facilitate your peer learning.  


06. Included in the registration fee

The training fee includes :

  • certification fee ; 
  • course material - print and digital
  • training fees
  • lunches and EPP organised group dinners 

VAT is applicable to private participants and Belgian companies. 

It does not cover travel, accommodation or individually organised dinners and other incidentals. 

We recommend you to book your flights/travel/accommodation in advance to avoid last rates.  

We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.   

If you have special requests, please connect with Ripsime Matevosian: Ripsime.matevosian@pricingplatform.eu

* EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our  Terms & Conditions

07. Trainers

Our faculty consists of dedicated expert trainers. All trainers are excited to train on the EPP CPM® because participants are an exceptional group of pricing practitioners on their path to increase the pricing maturity of their organisations.   You can be assured that your faculty comes from a selected group of internatinal experienced cross-industiral pricing experts, open to share and discuss the best pricing practices with you.

All CPM trainers are top experts in training pricing.  They are experienced in training groups for high impact.

We do not teach, we train and develop.
You will learn, discuss and reflect - and you will bring the learnings into action.


Steve Pierson - Sr. Director of Pricing - Philips Diagnostic Imaging

"The EPP CPM Programme provides a structured approach for addressing pricing challenges. I believe that this approach can help organizations build a strong foundation for pricing initiatives to improve margin performance."

David Martinsson - Pricing Specialist Spare Parts - Husqvarna Construction Products

For me this certification programme was really valuable. !  Especially to get the opportunity to get a deeper insight in interacting with people having the same challenges as we have is of great value !   The certification project is very valuable too.

Tobias Happel - Global Pricing Manager - Philips Healthcare

Value based pricing was a topic where we really needed to make progress as a company, otherwise we would end up in a pricing war with Asian vendors.   We now identified strategic projects where we can apply the learned concepts and we further develop value calculators in order to equip sales with value selling tools to confidently engage into the negotiations - proving customers that our products are the best choice for them.   

The margin impact out of my CPM project was 1 M Euro (annually) !  Another huge advantage of our CPM project is that other projects were identified and our top management is now well aware of the impact ! 

07/06/2022 - 10/06/2022
9:00 AM - 5:00 PM (4 days)
5850 Non-member rate.
€ 5850.00 (Until 30-09-2021)
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