Certified Pricing Manager 3 - virtual live

09/11/2020 - 07/12/2020
9:00 AM - 3:30 PM (12 sessions )
4500 Non-member rate.

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The EPP Certified Pricing Manager® programs are practical, comprehensive and highly actionable certification programs based on the EPP Pricing Maturity Model.  We have a program for each company to reach their desired pricing maturity level.
No other program is so comprehensive and practical. You can assess your pricing maturity using the EPP Pricing Maturity Indicator (PMI®). The EPP CPM Program curriculum combines width and depth, theory and practice, hard skills and soft skills.
The idea is to make a real impact on the pricing maturity development in your organisation.
This CPM 3 - Expert - program is a pragmatic, interactive, program focusing on installing a true value strategy - based on value innovation, value pricing, - communication and value-selling.  Special attention on the change management ; how to make it really happen - and organisational capabilities. Extra modules on innovative and disruptive pricing models. 
Click below to view the full program with dates, hours and session topics


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01. Global and Virtual


This CPM 3 – Expert- program is a global pricing program designed specifically for the virtual format!


02. Learn from experts


Our faculty consists of dedicated expert trainers. All trainers are excited to train on the EPP CPM® because participants are an exceptional group of pricing practitioners on their path to increase the pricing maturity of their organisations. 

You can be assured that your faculty comes from a selected group of internatinal experienced cross-industiral pricing experts, open to share and discuss the best pricing practices with you.

All CPM trainers are top experts in training pricing.  They are experienced in training groups for high impact.

We do not teach, we train and develop.
You will learn, discuss and reflect - and you will bring the learnings into action.


03. Interact with pricing peers


The EPP learning experience is an intense all-around experience and has a rich set of interactive elements where you learn together as a group! You will meet several international and cross-industry pricing peers with whom you can learn, discuss and network during the sessions.

Application requirements for CPM® level 3 :  A minimum of 3 years of relevant experience in pricing including, but not limited to ; value based pricing, pricing research, economic value calculation (EVC), people management or relevant management experience within marketing/sales or finance.

Or : CPM® level 2 holder
Or : proven successful level 2 experience as pricing practitioner (references to be provided at the application).


04. Apply your learnings


Action-Learning are a core element of the CPM program as it is designed to increase business impact. We are discussing the role of pricing in capturing value creation and enhancing your competitive positioning.

You are encouraged to take the newly acquired knowledge and apply them within the context of your actual job and organisation. The program will deliver you the right insights, processes and tools.

The outcome of this program is that you able to implement a true value strategy - based on value innovation, value pricing, - communication and value-selling.


05. Get certified!


Upon successful completion of CPM training combined with a successful CPM Project delivery, participants are awarded with the Certificate: Certified Pricing Manager 3 – Expert!

Certification is based on real business project success.  

The ROI of the CPM certification projects exceed 25x the investment fees !

This certificate participants can also showcase on their LinkedIn profile.


06. Program


This program will be offered online and virtually  sessions and will include regular breaks and significant interaction with faculty and other participants.

Click below to view the full program with dates, hours and session topics. 



07. Registration

Included in the registration fee

The training fee includes :

  • 5 weeks of training 
  • Course material
  • Use of the EPP Virtual Learning Platform (open during 6 months after start program)
  • Certification ( Coaching + assesment) 
  • Free e-book 'Pricing Maturity Playbook'
  • Pre-reading material

VAT is applicable to private participants and Belgian companies. 

Group rates

Joining the CPM program as a team offers additional benefits (team alignment, reflection, discussions).
We understand that and offer group rates to facilitate your peer learning.

Group rates are immediately reduced during registration.


Full fee ticket               


Duo ticket 


Trio ticket 


EPP Prime ticket 


EPP Prime duo ticket 


EPP Prime trio ticket 


EPP member ? Log-in to get your member discount. 
Find all your benefits in the membership area.


Steve Pierson - Sr. Director of Pricing - Philips Diagnostic Imaging

"The EPP CPM Programme provides a structured approach for addressing pricing challenges. I believe that this approach can help organizations build a strong foundation for pricing initiatives to improve margin performance."

David Martinsson - Pricing Specialist Spare Parts - Husqvarna Construction Products

For me this certification programme was really valuable. !  Especially to get the opportunity to get a deeper insight in interacting with people having the same challenges as we have is of great value !   The certification project is very valuable too.

Tobias Happel - Global Pricing Manager - Philips Healthcare

Value based pricing was a topic where we really needed to make progress as a company, otherwise we would end up in a pricing war with Asian vendors.   We now identified strategic projects where we can apply the learned concepts and we further develop value calculators in order to equip sales with value selling tools to confidently engage into the negotiations - proving customers that our products are the best choice for them.   

The margin impact out of my CPM project was 1 M Euro (annually) !  Another huge advantage of our CPM project is that other projects were identified and our top management is now well aware of the impact ! 

09/11/2020 - 07/12/2020
9:00 AM - 3:30 PM (12 sessions )
4500 Non-member rate.
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