MedTech & Diagnostic Pricing

18/10/2022 - 18/10/2022
9:00 AM - 6:00 PM (1 day)
1100.00 Non-member rate.


Join this unique learning program before the 11th EPP Life Sciences Pricing Forum. 

IF YOU PREFER TO BOOK THIS UNIQUE TRAINING + YOUR CONFERENCE TICKET (and benefit from bundle prices) -> book here

This is an intensive, interactive 1 day pricing training, led by a B2B pricing expert for medical technology!

The training focuses on practical tools and approaches that are appropriate to the industry of today and the future. It alternates interactive lectures with exercises and group discussions and is the premium pricing training in Europe focused on the medical technology industry.


01. What ?

 This one-day workshop is designed to help you master the intricacies of pricing for Medical Technology and Diagnostics indutries. The market is evolving rapidly, with increasing digitization of services, greater emphasis on risky outcome-based reimbursement rather than fee-for-service, and little growth in payer’s overall budgets, even as new, innovative technologies emerge.

These factors create a challenging environment for MedTech & Diagnostic pricing: in addition to mastering the basics of pricing and market access in a complex, dynamic market, pricing professionals need to understand outcome-based pricing strategies, when to use them and what it takes to effectively execute them.

They also need to understand pricing trends such as AI, dynamic pricing, digital pricing and subscription pricing models and how they will (or won’t) affect MedTech pricing.


02. Objectives

  • By attending this one-day workshop, you will:

    • Better understand the core principles for successful Medical Technology and Diagnostics pricing, including current practices and future trends
    • Learn practical techniques and tools are useful in your pricing processes
    • Feel confident about the necessary scope of pricing research you may need
    • Understand the basics of Market Access, Reimbursement, HTA and other standards
    • Learn from discussions of real-world examples from other participants

This is your opportunity to learn, discuss and reflect on the effectively addressing pricing challenges in an evolving market. 


03. Group rates

EPP member ? Log-in to get your member discount. 

Find all your benefits in the membership area.

EPP Prime - Pricing Platform

04. Included in the registration fee

The training fee includes :

  • Course material - print and digital
  • Coffee, tea & refreshments during the course
  • Lunch during the course

It does not cover travel, accommodation or other incidentals.  We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

If you have special requests, please connect with Astine Badeyan-

05. Trainer


Ian Tindswell, has Independent consultant focusing on B2B Pricing. Over 15 years of experience in pricing, with deep experience in pricing strategy, price setting, commercial terms design and price execution (including pricing decision support systems)

Previously head of pricing for Syngenta. Responsible for improving pricing processes and practices across the company.

From previous position at Medtronic: Now working for Medtronic International leading the effort to improve and harmonize pricing processes.

Specialties: Pricing, chemicals, high technology, medical, distribution, strategy, operations.


18/10/2022 - 18/10/2022
9:00 AM - 6:00 PM (1 day)
1100.00 Non-member rate.