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  • What is it?

    EPP's Certified Pricing Manager 1 – Strategies and Tactics of Pricing program are expertly designed to accelerate your skills in pricing. The program will challenge and support you to reflect on your pricing maturity roadmap and gives you concrete insights and how-to boost your pricing performance in your organization.

    The CPM 1 program covers all in-and-outs of pricing, from the EPP Pricing Maturity Model to implementing price strategies, the most used pricing plans to price setting techniques, pricing research toolbox, and set value-based prices. 

    The program includes case studies, lectures, and discussions. You will also experience hands-on, practical exercises that will challenge you.


    • Develop the ability to evaluate your organizational pricing maturity
    • Explore solid insights into the most frequently used price plans and price-setting techniques
    • Discover concrete tools and actions to install your vital margin improvement projects
    • Gain actionable insights into how to improve your organizational pricing maturity
    • Define the right priorities for your next 12 months roadmap
    • Gain the know-how and know-what using the right pricing research tools to set a value-based price
    • Distinguish the different roles and importance of pricing
    • Learn how to respond sensibly to competition
    • Become a Certified Pricing Manager - Level 1

    Participant Profile

    EPP's Certified Pricing Manager 1 program has been developed for:

    • Everyone involved in the price setting in the organization
    • Pricing managers
    • Business analysts
    • Pricing analysts
    • Product managers
    • Sales managers
    • Financial professionals
    • Business controllers
    • Everyone who wants to gain a solid basis in pricing

    From B2B, retail and B2C industries


  • What participants will learn:

    Top important topics that will be covered during the CPM 1 program

    • Impact and the role of Pricing
    • The EPP Pricing Maturity Model to assess your organizational pricing maturity
    • All the challenges at every stage of your pricing maturity
    • Getting started with taking transactional control
    • Full value capturing and pricing as a system
    • Learn and apply the 31 most used pricing plans and pricing methods
    • Value-based price (in practice)
    • 4 enablers to monetize the value of innovation and the 7 steps to monetize innovation
    • Pricing research toolbox
    • How to define economic value-based price and calculate your differential customer value
    • Manage your price competition

    How participants learn:

    • Learn from our world-class CPM faculty, who are leading authorities
    • Gain insights from CPM faculty and industry participants
    • External view of pricing excellence
    • Gain key industry insights
    • Bench marking of pricing in comparison to other CPM Participants

    Learning experience:

    • 2 days action learning in a vibrant city
    • Intense all-round learning experience with a group of international and cross-industrial talented pricing peers
    • Interactive learning sessions
    • Network opportunities with a global peer group, sharing personal experiences and debating the industry’s latest hot topics

    Certification Process:

    After the 2 day intense CPM 1 training, will become a Certified Pricing Manager level 1 after completing an intensive CPM online exam.

  • Avatar

    Founder, EPP - and Managing Partner
    Pol Vanaerde

    Pol has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

    He is the initiator and president of the EPP and responsible for the vision development and daily management. Furthermore, Pol is the founder of PAGE-37 ; a pricing consulting company – and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy and price management) in different industries worldwide.

  • Venue Information - Emperador Hotel Madrid

    Emperador Hotel is located in Madrid’s Gran Vía, the heart of Madrid. Gran Vía is synonymous with theatres, cinemas, shows, restaurants, cocktail bars, nightlife, shops, businesses, boutiques… It has everything, and there is no better way to enjoy it all than from the privileged location of Hotel Emperador.

    This elegant and stylish hotel offers a cocktail-bar located on the terrace boasting views of the Royal Palace, Almudena Cathedral and Gran Vía Avenue.

    Emperador Hotel is just 10 minutes’ walk from the Royal Palace and Puerta del Sol, Madrid’s main square. Santo Domingo, Plaza de España and Callao Metro Stations are within a 3-minute walk, connecting you with the famous Art Triangle in just 15 minutes.

    The hotel has also a lobby bar with a permanent art-gallery offering temporary exhibitions.

    Hotel Emperador Madrid - YouTube





    EPP has secured a preferential room rate at Emperador Hotel, exclusively for the attendees to this Forum

    This special rate is available until Friday 1st September, so early booking is advised. After the cut-off date, rooms will be subject to availability and the preferential rate will no longer be applicable.

    Additional instructions on how to access the offer will be provided once registration is completed.


    If you have any questions or need more information about the accommodation rates, please contact Francisco Porcel on

    Calle Gran Vía, 53

    28013 Madrid


  • Dates

    Type : In-Person
    Start : 25 Oct 2023 at 09:00
    End : 26 Oct 2023 at 17:00
    Duration : 2 days
    Location : Madrid

    Training Fees

    The fee for Certified Pricing Manager 1 is €1920.00

    The program fee includes

    • All learning materials
    • Certification fee
    • All EPP organized lunches (2) and coffee breaks during the program days

    Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals. VAT is applicable based on locations and companies. 

    EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms and Conditions.

    Training Fee Discounts

    • BRING A COLLEAGUE AND GET -15% discount on both tickets
    • REGISTER WITH 3 AND GET -20% discount on your tickets

    EPP member ? Log-in to get your member discount. 
    Find all your benefits in the membership area.








  • Getting customers say : the price is right !
    © Mc.Kinsey 

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