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Certified Pricing Manager - B2B - Spring Edition

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  • Overview

    The Certified Pricing Manager (CPM) program is designed as a comprehensive and practical training for pricing professionals and is considered the roadmap to master all core pricing excellence processes.

    This face-to-face program takes you on a 4-day learning journey focused on critical topics for pricing and participants will gain essential pricing optimization knowledge and skills. The program uniquely equips you to develop and implement a customized roadmap, enabling you to successfully lead margin optimization projects within your organization. It stands out as your guide to mastering all core processes of pricing excellence, ensuring that you are well-prepared to apply these concepts effectively in real-world scenarios.

    Our Participant Profile

    The Certified Pricing Manager (CPM) program is ideal for professionals engaged in the multifaceted aspects of pricing, revenue management, growth initiatives, and process optimization.

    The program is tailored for:

      • Professionals with 3 months to 3 years of experience in pricing, seeking to solidify their knowledge and skills.
      • Business professionals with over 5 years of experience and a solid understanding of business operations, including finance, sales, and marketing.

    Certification

    After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Pricing Manager B2B. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CPM B2B certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

    Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Pricing Manager B2B’ from EPP Pricing Platform, symbolizing your achievement and expertise.

  • EPP's Certified Pricing Manager (CPM) Program is designed to enhance and demonstrate your mastery of the art and science of pricing. It provides a robust roadmap and skill set designed to ensure you master pricing excellence. As you progress, engage and benchmark with our faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen.

    Program Modules:

    Module 1: Your Pricing Excellence Roadmap

    • Learn about the EPP Pricing Maturity Model and a proven roadmap to pricing excellence
    • Apply your 8 vital pricing projects to install transactional control
      • Install your vital pricing analytics
      • Correct Systematic Margin Leakages in Your Customer Portfolio
      • Correct obvious margin leakages in your product portfolio
      • Define floor and target prices
      • Install portfolio price consistency
      • Install price/ value differentiation where appropriate
      • Improve your discount – and surcharge – policy
      • Improve your price deviation process
    • Assess your own organizational pricing maturity
    • Define your pricing aspirations for the next 12 months
    • Explain the EPP Value Monetization and Pricing Excellence Framework 

    Module 2: Linking Pricing Strategy to Company Strategy

    • Understand how to define a price strategy
    • Learn how to analyze and define your price/value line positioning 
    • Understand when to be a price leader, follower, or challenger

    Module 3: Product/Services Pricing

    • Learn the process to set a value based price
    • Understand foundational pricing concepts:
      • price segmentation
      • value mapping
      • price elasticity and
      • price sensitivity
    • Understand the price/volume trade-off in defining the ‘right’ price
    • Learn the research toolbox basics for value based pricing 
    • Acquire Economic Value Calculation basics

    Module 4: Channel Pricing – Building an Effective Discount Policy 

    • Design your effective discount and surcharge policy
    • Acquire the skills to design your price waterfall
    • Learn how to develop analyses and reports to define margin improvement projects
    • Install commercial terms

    Module 5: Price Guidance and Execution

    • Learn to implement price guidance with floor/target prices (f/channels and segments)
    • Learn how to increase prices effectively

    Module 6: Price Reviews

    • Establish a process and routine for reviewing prices to ensure transactional control and market adaptability
    • Prepare and implement a list price change
    • Identify essential controls for pricing compliance and error minimization, and gain an in-depth understanding of systems and processes that maintain pricing integrity and regulatory adherence
    • Price Wars: how to deal with them, avoid them, react, what to do when you are in one

    Module 7: Installing your Vital Pricing Analytics/Reporting 

    • Install your vital pricing, revenue and margin analytics
      • Price band analysis
      • Profitability analysis
      • Price waterfalls
      • Portfolio analysis
    • Install your vital pricing KPI’s
    • Explore AI in Pricing

    Module 8: Starting Margin Improvement Projects

    • Drive pricing performance and profitability improvements projects
      • Correct obvious price leakages in your portfolio
      • Correct obvious margin leakages in your portfolio
      • Correct obvious margin leakages in your customer portfolio
    • Create a 12-month roadmap for your pricing reports, and margin improvement projects with a focus on execution and results

     

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    Coming soon!

  • Dates & Fees

    Start : 01 Apr 2025 at 09:00
    Duration : 4 days
    Location : Berlin (NH Collection Berlin Mitte am Checkpoint Charlie)
    Fees : €5195.00

    Discounts

    15% discount if you register with 2
    25 % discount if you register with 3 or more
    10% discount for our CPM Alumni
    €300 discount on certification programs for EPP Prime Members
    €150 discount on open programs for EPP Prime Members

    Hotel info

    The CPM Program takes place in the NH Collection Berlin Mitte am Checkpoint Charlie

    Accommodation:

    Please visit www.nh-hotels.com/pt/hotel/nh-collection-berlin-mitte-checkpoint-charlie or call +49 30 203760 to get the best available room rates.

    Address:

    Leipziger Str. 106-111, 10117 Berlin, Germany


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.