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Certified Revenue Growth Manager - Spring Edition 2025

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  • Overview

    The EPP's Certified Revenue Growth Manager Program is designed to help navigate the unique and real-world challenges of revenue growth management. It aims to develop RGM relevant expertise in pricing, promotions, price-pack architecture, mix management, and trade terms.

    This immersive face-to-face program spans 2.5 days and provides a structured learning journey, covering critical RGM topics through interactive sessions, hands-on case studies, and advanced tool usage. Participants will acquire essential knowledge and practical skills in RGM strategy and execution, enabling them to drive sustainable revenue growth within their organizations.

    What sets this program apart is its focus on both strategic insights and real-world application. Participants will leave equipped to develop and implement tailored RGM roadmaps, confidently lead cross-functional initiatives, and make data-driven decisions that align with business objectives.

    The CRGM Program is your ultimate guide to mastering RGM excellence, ensuring impactful results in today's competitive landscape.

    What’s Included in Your Registration:

    • 2.5 days of immersive CRGM training
    • Digital course materials for continued learning
    • Daily coffee breaks and lunch to keep you energized
    • A networking dinner on day 2 to connect with peers
    • Certification awarded upon passing the online exam

    For the full program and detailed information, download the brochure.

    Our Participant Profile

    The Certified Revenue Growth Manager Program is ideal for professionals engaged in the multifaceted aspects of RGM including pricing, promotions, price-pack-architecture, mix management, and process optimization.

    The program is tailored for:

    • Professionals with 1 to 3 years of experience in RGM, seeking to solidify their knowledge and skills.
    • Business professionals with RGM touchpoints (e.g., category, brand management, insights department) with over 1-5 years of experience and a solid understanding of business operations.

    The certification program is designed to help navigate the unique challenges of revenue growth management.

    Certification

    After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Revenue Growth Manager. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CRGM certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

    Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Revenue Growth Manager’ from EPP Pricing Platform, symbolizing your achievement and expertise.

  • EPP’s Certified Revenue Growth Manager (CRGM) Program is a comprehensive and practical training designed for professionals looking to master the core principles and levers of Revenue Growth Management (RGM). It aims at developing RGM relevant expertise in pricing, promotions, price-pack architecture, mix management, and trade terms.

    Program Modules:

    Module 1: Introduction to Pricing & RGM Strategy
    Learn how to utilize existing frameworks to build & refine RGM strategies and understand the strategic levers for long-term impact.

    • Understand the foundational principles of RGM (Revenue Growth Management) and its role in an organization.
    • Get introduced and explore key RGM Frameworks
    • Analyze the current state of your organization's pricing and RGM strategies.

     

    Module 2: Basic RGM Concepts
    Develop mutual understanding of core RGM analytical concepts and techniques to improve decision-making.

    • Learn about traditional tools such as price elasticities and their common applications as well as shortcomings.
    • Identify key data sources necessary for RGM analysis and understand how to leverage them effectively.
    • Examine common price-setting methodologies, including cost-plus pricing, competitive alignment, and value-based pricing.

     

    Module 3: Introduction to the Buynomics Tool
    Gain hands-on experience with the Buynomics Virtual Shoppers platform to enhance RGM strategy execution.

    • Participate in a live demonstration of the Buynomics tool, showcasing its capabilities in simulating consumer behavior.
    • Learn step-by-step how to use the platform efficiently for holistic RGM lever analyses .
    • Get access to the plattform and complete a guided training session on navigating the tool and analyzing outputs for actionable insights.

     

    Module 4: Guided RGM Case Study Simulation
    Apply RGM concepts and strategies in a realistic, end-to-end simulation to reinforce learning and decision-making skills.

    • Conduct a comprehensive RGM exercise that includes pricing, promotions, price-pack architecture, mix management, and trade terms.
    • Develop a sell-in story for internal alignment and customer negotiations, focusing on profitability and value creation.
    • Review case study results and share best practices with peers for applicable learnings.
    • 4.1: Pricing
      • Learn how to analyze and set optimal pricing strategies to maximize revenue and profitability.
        • Understand the role of pricing as a strategic lever in RGM.
        • Identify pricing strategies tailored to different market segments and competitive landscapes.
        • Utilize the Buynomics Virtual Shoppers platform to simulate price changes and evaluate their impact on demand and profitability.
    • 4.2: Promotion
      • Master the design and evaluation of promotional strategies that drive incremental volume and revenue.
        • Learn how to assess the effectiveness of different promotional tactics, such as high/low discounts and EDLP.
        • Use data-driven insights to plan promotional calendars that align with organizational objectives.
        • Simulate and evaluate promotional scenarios using the Buynomics platform for measurable impact.
    • 4.3: Price-Pack Architecture
      • Discover how to optimize your product portfolio to balance consumer needs and profitability.
        • Evaluate the impact of package sizes, formats, and price points on overall portfolio performance.
        • Learn how to align price-pack architecture decisions with broader RGM strategies.
        • Use the Buynomics platform to model portfolio adjustments and predict consumer responses.
    • 4.4: Mix Management
      • Understand how to manage product mix to enhance margin growth and meet organizational goals.
        • Learn how to prioritize high-margin products while maintaining a balanced portfolio.
        • Use data to identify underperforming SKUs and reallocate resources to profitable alternatives.
        • Simulate mix optimization strategies in the Buynomics tool to refine decision-making.
    • 4.5: Trade Terms & Sell-In Story
      • Develop negotiation-ready trade terms and a compelling sell-in story to drive customer alignment.
        • Learn what to focus on in trade term negotiations to create value for both your organization and trading partners.
        • Build a sell-in story that communicates the financial and strategic value of your RGM initiatives.

     

    Module 5: Reflection on Your RGM Roadmap 
    Conclude the program by reflecting on priorities, key learnings, and actionable steps for your RGM journey. 

    • Identify improvement opportunities and key insights.
    • Summarize learnings and finalize your RGM roadmap.
    • Set clear next steps to implement in your organization. 

     

  • Avatar

    Dr. Ingo Reinhardt
    Co-Founder & Managing Director | Buynomics

    Before founding Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a Ph.D. in Management from the University of Cologne and Master's degrees in Management and Mathematics. Ingo was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

    Avatar

    Tim Schneider
    Head of Sales Engineering | Buynomics

    Tim is the Head of Sales Engineering at Buynomics, where he drives the success of the commercial department while cultivating partnerships with global leaders in the  Consumer Packaged Goods (CPG) and Cosmetics industry. Leveraging his experience in consulting from his time at Boston Consulting Group and prior roles at Buynomics, Tim offers invaluable insights and expertise to support the growth and impact for clients.

    Avatar

    Ivan Tretyakov
    Revenue Growth Lead | Buynomics

    Ivan is an industry expert at Buynomics, participating in the CRGM event. He brings over a decade of experience in Revenue Growth Management (RGM), Pack Price Architecture (PPA), and promotional strategies. Previously, he led RGM and commercial strategy at Danone, and has a proven record of data-driven decision-making and driving profitable growth.

     

    Avatar

    Nuno Alexandre | RGM Expert | Program Advisor
    FMCG & Business Unit Leader | Unilever

    Nuno is an invited industry expert with over 25 years of experience in FMCG, covering commercial strategy, category management, consumer marketing, and customer development. He offers a comprehensive and practical subject matter expertise in the FMCG industry, which enhances the quality standards of the certification program and its value to every attendee.

  • Dates & Fees

    Start : 01 Apr 2025 at 09:00
    Duration : 2.5 days
    Location : Berlin (NH Collection Berlin Mitte am Checkpoint Charlie)
    Fees : €3650.00

    Discounts

    Joining the CRGM program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions. We understand that and provide group rates to facilitate your peer learning.

      • €3650 full training fee
      • 15 % discount on a team registration of 2
      • 20 % discount on a team registration of 3 and more 
      • 20 % discount for our CPM Alumni
      • €300 discount for EPP Prime Members

      * fees per participant

    Hotel info

    The CRGM Program takes place in the NH Collection Berlin Mitte am Checkpoint Charlie

    Accommodation:

    Please visit www.nh-hotels.com/pt/hotel/nh-collection-berlin-mitte-checkpoint-charlie or call +49 30 203760 to get the best available room rates.

    Address:

    Leipziger Str. 106-111, 10117 Berlin, Germany

     


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.