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Certified Pricing Executive - Spring Edition

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  • Overview

    The Certified Pricing Executive (CPEx) Program is specifically designed for Executive Leadership, focusing on advanced aspects of pricing and emphasizing Value Monetization.

    This certified program provides participants with a comprehensive understanding of pricing strategies and optimization techniques. Combining theoretical knowledge with practical application, the program equips professionals with the tools needed to drive impactful pricing initiatives and deliver measurable results within their organizations.

    The learning journey is organized into three key phases:

    • Kick-Off Session: A virtual session where trainers meet the participants and analyze the PMI based on their previously submitted responses. This ensures the training is tailored to address specific objectives and expectations effectively.
    • Onsite Training: An immersive 3-day in-person program covering all critical aspects of pricing excellence, equipping participants with the skills and knowledge needed to lead impactful pricing initiatives.
    • 1:1 Session (Optional): Participants can schedule an individual session with a trainer of their choice to address personalized topics or challenges.

    This structured approach ensures a comprehensive and customized learning experience tailored to meet both individual and organizational needs.

    Important Notice: To ensure optimal, interactive peer learning, CPEX programs proceed with a minimum of 7 participants. In the unusual case that the minimum is not met, participants will be redirected to the October edition. We will notify you well in advance should this occur.

    Registration Includes: 

    • Access to the Virtual Session & the 3-day Training
    • Digital Course Material (EPP Platform)
    • Daily Coffee Breaks & Lunch
    • Networking Dinner on Day 2
    • Certification upon Completion of the Online Exam
    • 1:1 Coaching Session with Trainer (Optional) 

    Our Participant Profile

    The Certified Pricing Executive (CPEx) program is specifically designed for seasoned pricing managers and pricing leaders aspiring to elevate their mastery across core pricing competencies and lead impactful value monetization within their organizations.

    This advanced course is most beneficial for:

    • Senior pricing professionals with over 3 years of dedicated experience in pricing.
    • Pricing leaders' intent on furthering their development to effectively navigate and lead complex value monetization initiatives.
    • Executives and directors committed to driving growth and profitability through advanced pricing strategies and prepared to engage in a focused, executive-level learning experience.

    Certification

    After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Pricing Executive B2B. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CPEx certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

    Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Pricing Executive B2B4 from EPP Pricing Platform, symbolizing your achievement and expertise.

  • EPP's Certified Pricing Executive (CPEx) Program is designed for leaders aiming for mastery in value monetization. Tailored explicitly for executive leadership, this program provides a detailed roadmap designed to boost your command over value strategies steering you toward value innovation.  

    You will progress, engage, and benchmark with our CPEX faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen. 

    Program Modules:

    Module 1: The Pricing Framework 

    • Develop an understanding of the EPP Pricing Maturity Model to Assess your organizational pricing maturity 
    • Define your actionable pricing goals for the next 12 months 

    Module 2: Pricing Strategy                     

    • Learn how to define and articulate a coherent pricing strategy aligned with your business objectives 
    • Understand the competitive dynamics of pricing and determine your organization's position as a leader, follower, or challenger 
    • Acquire skills to establish and utilize competitive pricing intelligence effectively 
    • Grasp the fundamental concepts of effective pricing and apply them to your pricing strategies
       

    Module 3: Installing a Value Strategy 

    • Master the transition from cost-based pricing to value-based pricing to optimize profitability 
    • Equip yourself with leadership techniques to drive change in pricing strategies within your organization 
    • Understand how to embed value-based pricing in the innovation cycle 
    • Explore pricing strategies that support the digital buying process 

    Module 4: Pricing Technology, Data & Artificial Intelligence    

    • Learn the methodologies for defining price models suitable for various offerings, including outcome-based and subscription models 
    • Gain the ability to implement dynamic pricing strategies that adjust to market changes and consumer demand 
    • Understand the principles of integrating sustainability into pricing, with a focus on carbon impact 
    • Explore effective methods for setting prices for services 
    • Learn strategies for managing pricing in highly volatile markets 
    • Understand the implications of artificial intelligence on the evolution of pricing 

    Module 5: Leading the Pricing Organization  

    • Identify and establish the optimal operating model for your pricing team 
    •  Organize your pricing team to enhance efficiency and effectiveness   
    • Cultivate growth and professional development within your pricing team to build a strong pricing team and culture   
    • Thrive in change: actively learning how to navigate change 

    Module 6: Your Value Monetization Roadmap - First Reflection 

    • Create a 12-month roadmap for your pricing strategy, with a focus on execution and results

    Module 7: How to Act in Price Wars  

    • Learn how to stop a price war before it breaks out 
    • Gain insights on when and how to fight price wars, if unavoidable  
    • Develop an approach on how to get out of a price war limiting damages 

    Module 8: The Role of The CEO in Pricing  

    • Deep dive into the role of CEO in pricing: creating awareness and setting goals 
    • Review pricing tasks of a CEO 
    • Review how to make change happen by instilling pricing discipline 

    Module 9: Innovative Monetization Strategies & AMA 

    • Learn how innovative monetization models are the new source of competitive advantage  
    • See how value pricing makes the difference in practice 
    • Understand the logic of psychological pricing
       

    Module 10: AMA 

    • Participate in an interactive Ask-Me-Anything (AMA) session
       

     Module 11: Increase Prices with Success 

    • Increase value and prices together 
    • Increase prices while providing less value 
    • Apply surcharges and many more approaches
       

    Module 12: Your Value Monetization Roadmap – Final Reflection 

    • Design a 12-month actionable pricing strategy focused on execution and results. 
    • Prepare for certification, solidifying your expertise in pricing strategy and implementation. 
  • Avatar

    Daniel Lindner
    Strategy Principal Director | Accenture

    Daniel works as a Strategy Principal Director in the European Pricing & Commercial Excellence team at Accenture. He specializes in achieving measurable and sustainable success through cutting-edge pricing strategies. 

    With a track record spanning back to 2012, Daniel has successfully led over 100 consulting projects in pricing. His academic foundation includes studies in International Management and Marketing (M.Sc.) at the University of Erlangen-Nuremberg, complemented by valuable experience at renowned consulting firms. As a dedicated trainer in the EPP's Certification Program, Daniel imparts his expertise to pricing professionals. He frequently takes the stage as a speaker, sharing insights, and regularly contributes thought leadership through publications on Commercial Excellence. Beyond his professional engagements, he is a passionate long-distance runner.

    Avatar

    Polina Pavlova
    Strategy Manager | Accenture

    Polina Pavlova is a Strategy Manager in the European Pricing Team at Accenture with a track record of >25 pricing projects for CPG / Retail / Chemicals clients. Her focus topics are pricing strategy, price modeling & analytics. Being data-driven, Polina has led several projects as a product owner – developing customized proprietary pricing solutions and configuring 3rd party pricing software. Within her junior years at Accenture Polina also created machine learning pricing algorithms (e.g., Bayesian hierarchical modeling) and is still keen on deepening her expertise in that area of intelligent pricing. 

    Avatar

    Dr. Marcus F. Demmelmair
    Head of Pricing & Commercial Excellence | Horváth

    Marcus is Head of Pricing & Commercial Excellence within Horvath and leading the pricing practice. Marcus’ passion is to advise on commercial strategies leveraging new business models, analytics & artificial intelligence as well as innovative technologies. Over 10 years of consulting, Marcus has helped clients find new levers for top-line growth across various B2C and B2B industries in Europe, Asia, and the US. 

    Avatar

    Danilo Zatta
    Management Consultant and Pricing Advisor

    Danilo is one of the world’s leading advisors and thought leader in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations. He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds. 

    Dan has also written 20 books including The Pricing Model Revolution (Wiley, 2022), an international best seller translated in several languages. He also acts as keynote speaker at conferences, events, associations, and at leading universities. Additionally, he supports several CEOs of leading companies as personal topline coach. 

    Avatar

    Ludwig Göbl
    Senior Project Manager | Horváth

    Ludwig is a Senior Managing Consultant within Horváth’s Pricing practice, with over 5 years of experience in Pricing and Sales consulting. He has delivered large pricing transformation projects for international clients, focusing on holistic pricing optimization across every stage of the price waterfall. With a focus on delivering impactful solutions, Ludwig is committed to driving top-line growth and profitability for clients. 

  • Dates & Fees

    Start : 01 Apr 2025 at 09:00
    Duration : 3 days
    Location : Berlin (NH Collection Berlin Mitte am Checkpoint Charlie)
    Fees : €4495.00

    Discounts

    Joining the CPEx program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions.

    We understand that and provide group rates to facilitate your peer learning.

    • €4495 full training fee
    • 15 % discount on a team registration of 2
    • 25 % discount on a team registration of 3 and more 
    • 20 % discount for our CPM Alumni
    • €300 discount for EPP Prime Members

    * fees per participant

     

    Hotel info

    The CPEx Program takes place in the NH Collection Berlin Mitte am Checkpoint Charlie

    Accommodation:

    Please visit www.nh-hotels.com/pt/hotel/nh-collection-berlin-mitte-checkpoint-charlie or call +49 30 203760 to get the best available room rates.

    Address:

    Leipziger Str. 106-111, 10117 Berlin, Germany

    In order to benefit from this preferential rate and more information, please contact Francisco Porcel on francisco.porcel@pricingplatform.com.


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.