Certified Pricing Manager 1 - in class

30/11/2022 - 01/12/2022
9:00 AM - 5:00 PM (2 days)
1895 Non-member rate.


This CPM 1 - Strategies & Tactics of Pricing - programme is a pragmatic, interactive, program discussing the role of pricing in capturing value creation and enhancing your competitive positioning.  We will cover both B2C and B2B markets.  

The program covers not only the most important pricing plans, price setting techniques and research tools - it also helps you reflect on your organisational pricing maturity and priority settings to support your profit optimisation goals.


01. What ?

The Certified Pricing Manager® programme is specifically designed around the organisational and personal skill cards to perform on the different pricing maturity levels.   No other programme is so comprehensive and practical. You can assess your pricing maturity using the EPP Pricing Maturity Indicator (PMI®). 

The EPP CPM Programme curriculum combines width and depth, theory and practice, hard skills and soft skills. The idea is to make a real impact on the pricing maturity development in your organisation.

The EPP CPM programme is not only an intensive  executive programme. It is also an intense all-round experience with a group of international and cross-industrial talented peers.  

Certification on CPM level 1 is delivered based on passing the CPM 1 online exam.


02. Learning Objectives

This CPM 1 - Strategies & Tactics of Pricing - programme is a pragmatic, interactive, program discussing the role of pricing in capturing value creation and enhancing your competitive positioning.  We will cover both B2C and B2B markets.
The program will deliver you the right insights, processes and tools. The outcome of this program is that you’re equipped with the necessary skills and tools to assess your pricing maturity, how to improve - and how to define the ‘right’ price while increasing revenues and profits.

It's the ideal programme for everyone to spice-up the pricing capabilities in a short but intensive 2-day programme with impact.



03. Programme

The building blocks of the programme structure focus on :

MODULE 1 : Reflections on Pricing

  • The importance and impact of pricing
  • What can we learn from Julia Roberts ?
  • What is exactly a 'good' price ?

MODULE 2 : A proven path towards pricing excellence

  • From whom should we learn ?
  • Assessing your organisational pricing maturity

MODULE 3 : Your challenges on every stage of your pricing maturity

MODULE 4 : Getting started : taking transactional control

  • Installing your vital pricing analytics
  • Becoming a trusted advisor
  • Implementing your 8 margin improvement projects
    including your floor/target price settings, discount policy, price derogations, installing your pricing KPI's etc

MODULE 5 : Moving towards full value capturing

MODULE 6 : The holy grail - pricing as a system

MODULE 7 : 31 most used pricing plans

MODULE 8 : 11 pricing methods

MODULE 9 : Setting a value based price (in practice)

MODULE 10 : Pricing research toolbox

MODULE 11 : Economic value calculation

MODULE 12 : Behavorial pricing insights

MODULE 13 : Managing price competition

Reflection on our personal action plan.


04. For whom ?

Pricing manager, pricing analysts, product managers, brand managers, account managers, financial professionals, controllers, market research professionals – from B2B, B2C and B2ME industries.

In fact, it’s for everyone who wants to gain a solid basis in pricing or spice-up their pricing skills in an intensive 2-days training.


05. Group rates

  • BRING A COLLEAGUE AND GET -15% discount on both tickets
  • REGISTER WITH 3 AND GET -20% discount on your tickets

EPP member ? Log-in to get your member discount. 
Find all your benefits in the membership area.








06. Included in the registration fee

The training fee includes :

  • Course material - print and digital
  • Coffee, tea & refreshments during the course
  • Lunches during the course

It does not cover travel, accommodation or other incidentals.  We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

If you have special requests, or you prefer a customised pricing programme, please connect with Ripsime Matevosian : Ripsime.matevosian@pricingplatform.eu


* EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms & Conditions.


07. Trainers


Pol Vanaerde (Founder, EPP - and Managing Partner PAGE-37.com)

Pol has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

He is the initiator and president of the EPP and responsible for the vision development and daily management. Furthermore, Pol is the founder of PAGE-37 ; a pricing consulting company – and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy and price management) in different industries worldwide.

This training is high rated : 9/10 !


Debbie van Birgelen - Finance Project Manager - IDEXX Laboratories

"I highly recommend the CPM program, not only is the content, and expertise of the speakers excellent, but participating with like-minded individuals and sharing work experiences/challenges was also invaluable. I particularly liked that we got to see first-hand Qlikview that Phillips are using, giving inspiration for where we can get to."

Linda Thalmüller - Strategic Pricing and Business Manager - Fresenius Medical Care

Great experience, relevant insight backed up with sound practical experience of trainers that makes you reflect.

Federico Boccardo - Strategy Implementation Manager - Aliaxis

Before joining the Certiffied Pricing Manager Program my organisation didn’t have a defined view on its pricing maturity. The challenge was a newly defined strategy that was expecting considerable pricing Improvement between 2014 and 2018.   The Pricing improvement project I worked on, was particularly challenging because a mindset change required to shift to a much more data driven decision making process than before.  We worked together with Marketing and Sales to build an analysis tool that allowed us to identify improvement potential in terms.   The impact of the project was ~300K€ (2.4% on sales !) and it served as a pilot for the definition of a pan-divisional Pricing Excellence Programme.   

I now feel stronger than before with a structured approach and clear KPI’s to measure the performance of my pricing programmes.

Dieuwke Systema - Pricing Manager - DTG

The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project.  On the different issues we face I did the data analysis and gave advice to the MT what to do to improve revenue and/or margin.  And I started several projects to implement those changes. Main thing I learned from everyone in the group is to be pro-active and initiate pricing projects myself.  After the CPM programme I learned how I can do that !

30/11/2022 - 01/12/2022
9:00 AM - 5:00 PM (2 days)
1895 Non-member rate.