I appreciated the CPM®_level2 programme as it was oriented on “how we can avoid margin leakage?”.  Really result and profit oriented.    The CPM®_level 2 programme helped me to find answer how to get control over our country prices and I succeed to set up a methodology for each pricing strategy, going into deeper analyses of prices in a country to find the right price, leading to revenue optimisation.   To avoid pricing leakage, a right pricing governance and pricing policies had to be set up. Level up operation teams and change the mentality is also critical for the LFB.   Our goal through this project is to reach a maturity in this field and train the International operational teams to be more efficient during tendering and contracting situation. 


Pricing manager
Mounib Jaballah
LFB