The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project.  On the different issues we face I did the data analysis and gave advice to the MT what to do to improve revenue and/or margin.  And I started several projects to implement those changes. Main thing I learned from everyone in the group is to be pro-active and initiate pricing projects myself.  After the CPM programme I learned how I can do that !