Pricing is like an endless ocean with full of opportunities and challenges and EPP teaches both unique and conventional pricing methodologies to its participants during an intense 5 day program. I quite enjoyed this program not only because of the elaborate content but also the way the instructors present. They are experts in their field and as participants we had the chance to review various real life case studies. After this course, I implemented many initiatives in my company and contributed in structuring its pricing policy. I strongly recommend this program to companies who believe pricing is a solid tool for revenue growth. Always bear in mind any improvement in your pricing strategy will surpass the cost of this program significantly. “What we learn with pleasure we never forget” - Alfred Mercier
Sezai Turkmen - CPM 2
“EPP facilitated a really good CPM training based on the EPP Book 'Crossing the Pricing Chasm: Pricing Maturity Playbook’ with innovative insights into the complex world of pricing with a focus on effort prioritization and profit maximization. Think about strategic pricing key to be successful in any business”
Thomas Tang - Senior Pricing Manager DI MR - Philips Healthcare
This training was useful and interesting, it gives idea and it able to reflect during the exercise part.
Testimonial by past participant
Good structured overview. Confirmation that we are doing the right things. Good ideas on how to improve our approach!
Testimonial by past participant
The CPM Pharma is an excellent training program offered by EPP. It has very broad coverage of topics related to pricing in Pharma industry including state-of-the-art methods. I have not only largely extended and deepened my knowledge and know-how in the pricing and reimbursement domain but also have formed the network with professional experts in this domain.
Lei Wang PhD - Manager Business Analysis - Tillotts Pharma AG
Good training and very insightful. Very good reflection and conversation.
Testimonial by past participant
I took the CPM 2 Advance Program in Lisbon at the end of 2019. The level 2 program helps you establish your company's pricing roadmap to reach pricing excellence, prioritize the most impactful activities and find that easy cash-in by correcting obvious pricing leakages. Even facing challenging times due to the global pandemic, in 2020, we manage to deploy our project plan in two essential markets. The CPM program delivers the value they promise. The training content is updated and complete; professors are real-life experts; my experience with EPP was really valuable.
Marco Ferreira Global Strategic Pricing, Manager Group Marketing
It was a great course and is already paying dividends with our pricing team ! Sattam Mae - GE Healthcare
The MedTech Pricing training was very informative and offered valuable ideas to improve our team’s pricing activities. Seymour Thad – GE Healthcare
Great experience, relevant insight backed up with sound practical experience of trainers that makes you reflect.
Linda Thalmüller - Senior Strategic Pricing and Business Manager at FresenIus medical Care
The EPP CPM Program provides well balance of theoretical and practical knowledge on Pharma pricing. It is great opportunity to meet experts and pricing professionals to discuss this complex topic
Janis Sillins - Market Access Manager at Roche
I found the CPM Pharma course a very complete, inspiring and structured opportunity to lay the fundamentals for excellence improvement of my Pharma Company's Pricing & Reimbursement department
Massimo Orlando - Global Pricing & Health Economy at Alfasigma Spa
This training was very valuable to me to get to know the practical process of value based modeling and I will try to imply this in the future certainly for some of our models.
Sofie De Groote, Pricing Specialist Hyundai Construction Equipment - Hyundai Europe
I found the Subscription Based Pricing course exceptional. I wanted to get up to speed on best practices, but wasn't really sure what I would be able to take away from such a course. However, I was very impressed with the trainer's deep insights into pricing across many industries. I specifically valued the practically of the Subscription course - i.e. the steps to take next, which we practised hands-on with a real case study in groups. I would highly recommend this course to colleagues and friends, but not competitors!
Robert Morrison, Executive Director - Product Management
Definitely a very interactive and interesting training. Pol was able to catch the attention of everyone by sharing best practices as well as concrete examples. I was very impressed by the way he led this training and I will definitely recommend it to all my pricing peers.
Jonathan Carnevale, Pricing Analyst, Brunswick
This training was of great value to me as I gained a more thorough and deeper understanding of Pricing and Pricing strategies. Although this topic can be very extensive, meeting other industry professionals helped me understand other industries needs which I can apply in my daily work.
Sander Schuringa, Manager Pricing & Tariffs - Cargolux Airlines SA
The Strategies & Tactics of Pricing Training is an excellent session that helps leaders with diverse levels of Pricing experience establish a solid fundamental knowledge base and enable benchmarking. I highly recommend this session to pricing professionals who are looking to revolutionize their ways of working.
Kassandra Klaritsch, Global Markets Pricing Leader, Nielsen
The training was a really comprehensive course, very focused on pricing, that is something very rare! Pol's experience was the real added value: he is a very skilled communicator and I loved the fact that he enriched his speech with a lot of real cases examples mutuated from his extensive experience in pricing. This really made the training even more interesting and understandable, fixing a lot of concepts in my mind! I will replicate next year with the MedTech training, for sure!
Federica Manetti Global P&R Lead, Menarini Ricerche
Thanks to Pol for his enthousiast to share his knowledge and his background. Thanks also to the other participants for their questions and sharing their experience.
Bernard Toussaint, Market & Pricing Analyst Coordinator, Brunswick
The Spare Parts & Service Pricing training by the European Pricing Platform was a very intense and focused way to get in contact with peer's, gain insights into the Industrial benchmark and get to know the best in class solutions and strategies.
Fabian Mattes - Spare Parts Pricing Manager - Ammann
The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project. On the different issues we face I did the data analysis and gave advice to the MT what to do to improve revenue and/or margin. And I started several projects to implement those changes. Main thing I learned from everyone in the group is to be pro-active and initiate pricing projects myself. After the CPM programme I learned how I can do that !
Dieuwke Systema - Pricing Manager - DTG
Pol, I wanted to thank you for the training you provided this week. We all really enjoyed it and we thought the wealth of examples you provided made the transitioning very relevant. I will really recommend this training internally.
Alexis Alphand - EMEA Deal pricing - SalesForce
The Strategies and Tactics of Pricing training helped me to get a perfect overview on the different aspects of implementing our pricing strategy. Furthermore, it let me decide to explore our own business case and put a project team on it.
Bart Dekkers - Director - Stiho
Thanks for a really good training, I learnt a lot and I think Pol Vanaerde is a really good trainer, he has all the experience you need to learn a lot !"
Petra Reiter - Pricing Strategy - BAWAG PSK Austria
To spend two days focusing on an item such as "strategic pricing" was a true eye opener in the sense that it reminded me of the key role that pricing decisions (should) play in running your business successfully. Pol Vanaerde combines a vast business experience with a clear vision on the subject complemented with a dynamic way of presenting.
Marina Araujo - Senior Pricing Analyst EMEA Surgical Devices - Covidien AG
Good content, excellent moderator and insightful debate across a range of different pricing analisyis techniques.
Tom Grange - Senior Commercial Manager - Virgin Media
Really good training which provides a comprehensive insight in this complex topic. I recommend to participate as you only can benefit from the rich experience of the trainer.
Katharina Thiele - Director Global Market Access - Otsuka Novel Products GmbH
The pricing research toolbox was very interesting , driven by a very professional speaker. We got a lot of insights and we will definitely succeed in applying the lessons learned to better position our prices in the future.
Hermine Viaene - Sr. Pricing Administrator - Samsonite Europe
For me the EPP Spare Parts Training was the first training in my job as spare parts pricing manager so I didn't know what to expect from it. Now I can tell, that it was the perfect opportunity to have daily questions answered, to meet pricing managers from other industrial sectors and learn from each other experiences. I think I will definitely keep in touch with one or another and like that benefit from the training for a long time.
Laura Mayr - Aftermarket Pricing Manager - Stihl
This spare part pricing masterclass gave me a really good insight into different pricing methodologies and how to improve pricing of spare parts in my company. Moreover, the interactive discussions with fellow attendants were very valuable.
Lex Van Bruggen - Spare parts manager - Lely Industries
The CPM Program provides great insights and best practices for pricing through a group of knowledgeable speakers. We could not wait to go back to the office and put all our new ideas in practice.
Panagiotis Giannakopoulos - Pricing Analyst - IDEXX
Kiran and his team were well versed in the technology we used for Pricing and provided continuous value-add methods of evaluating the business. They were a great extension to our team and would recommend them to any company looking for a similar experience.
Rashmi Sahoo Former Director of Merchandising, Strategy and Analytics - RadioShack
Kiran is extremely efficient and skillful. Kiran explains complex topics in easy to understand terms and then executes flawlessly. His help has been pivotal the success of numerous of my projects. I will use Kiran ongoing and as often as I can.
Brian Crain - Business Development for Europe, Middle East, Asia, New Zealand and Australia - Precima
The EPP is a great platform for pricing specialists in the life science industry to get together and discuss common topics/ challenges in a relaxed and professional environment. I really appreciate having the opportunity to meet colleagues with the same challenges !
Simon Evans - Strategic Pricing Associate - Mundipharma International Ltd
Christian Wirth has a vast experience around pricing leadership in many different businesses. Companies today in developed markets are trying to switch to subscription based pricing as they barrier of entry is smaller and on the other hand in guarantees revenues per month for the company. Christian will help you design and create leading pricing subscription models that will enable you to create long lasting sustainable business.
Roberto Santos - Vice President Marketing Klöckner Pentaplast
As a Pricing manager in a classic B2B industrial manufacturing company, it was awesome to learn more about other pricing models such as subscription based pricing and how you could drive the change in your organization to utilize these models best. Christian was an outstanding tutor who brought a lot of understanding, facts but most important passion and the ability to explain things quickly to the training. Thus, I was able to take away a lot of tools and best practices to improve the pricing maturity of my company.
Sven Kopp - Pricing Manager - Gardner Denver
Tord Ringenhall helped us structure our pricing approach with a clear framework (value based and market driven), process and system support. Through this approach we've become more pro-active towards the market and our OEM.
Niels Bouma - Sales Operations Manager and Supply Chain Prime - PON
Except for direct discussions with him, I have had the benefit to listen to Tord during two occasions during Navetti User Conferences and he is really an expert in spare part pricing and a great speaker. Without hesitation I can recommend Mr. Tord Ringenhall as a trainer/speaker for the Spare Parts & Services Pricing !
Kenneth Bengtsson - Business Controller - Mekonomen Group
When Tord was working with us, he did contribute a lot with his expertise within the area of operational and strategic pricing methodology. He also made sure to keep in mind the value propositions and the customers view on the offering.
Rickard Andreasson - Rock Tools Pricing Manager - Sandvik
Kalle Aerikkala was responsible for global services pricing in Outotec for almost 5 years and during this time he developed the pricing from a very fragmented, mainly cost plus driven pricing to value based, market driven pricing. He developed and implemented pricing concepts and models with the assistance of modern system support through which we have been able to implement pricing to our service products in volume instead of individual price setting and this equals speed of quoting.
Annami Toukoniitty - VP, Regional Business Management - Outotec Finland Oy
Hamed Hakimian helped us structure our pricing approach with a clear framework (value based and market driven), process and system support. Through this approach we've become more pro-active towards the market and our OEM.
Niels Bouma - Supply Chain Prime - PON Equipment
Value based pricing was a topic where we really needed to make progress as a company, otherwise we would end up in a pricing war with Asian vendors. We now identified strategic projects where we can apply the learned concepts and we further develop value calculators in order to equip sales with value selling tools to confidently engage into the negotiations - proving customers that our products are the best choice for them. The margin impact out of my CPM project was 1 M Euro (annually) ! Another huge advantage of our CPM project is that other projects were identified and our top management is now well aware of the impact !
Tobias Happel - Global Pricing Manager - Philips Healthcare
I appreciated the CPM®_level2 programme as it was oriented on “how we can avoid margin leakage?”. Really result and profit oriented. The CPM®_level 2 programme helped me to find answer how to get control over our country prices and I succeed to set up a methodology for each pricing strategy, going into deeper analyses of prices in a country to find the right price, leading to revenue optimisation. To avoid pricing leakage, a right pricing governance and pricing policies had to be set up. Level up operation teams and change the mentality is also critical for the LFB. Our goal through this project is to reach a maturity in this field and train the International operational teams to be more efficient during tendering and contracting situation.
Mounib Jaballah - Pricing manager - LFB
Before joining the Certiffied Pricing Manager Program my organisation didn’t have a defined view on its pricing maturity. The challenge was a newly defined strategy that was expecting considerable pricing Improvement between 2014 and 2018. The Pricing improvement project I worked on, was particularly challenging because a mindset change required to shift to a much more data driven decision making process than before. We worked together with Marketing and Sales to build an analysis tool that allowed us to identify improvement potential in terms. The impact of the project was ~300K€ (2.4% on sales !) and it served as a pilot for the definition of a pan-divisional Pricing Excellence Programme. I now feel stronger than before with a structured approach and clear KPI’s to measure the performance of my pricing programmes.
Federico Boccardo - Strategy Implementation Manager - Aliaxis
For me this certification programme was really valuable. ! Especially to get the opportunity to get a deeper insight in interacting with people having the same challenges as we have is of great value ! The certification project is very valuable too.
David Martinsson - Pricing Specialist Spare Parts - Husqvarna Construction Products
Great experience, relevant insight backed up with sound practical experience of trainers that makes you reflect.
Linda Thalmüller - Strategic Pricing and Business Manager - Fresenius Medical Care
"I highly recommend the CPM program, not only is the content, and expertise of the speakers excellent, but participating with like-minded individuals and sharing work experiences/challenges was also invaluable. I particularly liked that we got to see first-hand Qlikview that Phillips are using, giving inspiration for where we can get to."
Debbie van Birgelen - Finance Project Manager - IDEXX Laboratories
"The EPP CPM Programme provides a structured approach for addressing pricing challenges. I believe that this approach can help organizations build a strong foundation for pricing initiatives to improve margin performance."
Steve Pierson - Sr. Director of Pricing - Philips Diagnostic Imaging