Certified Pricing Manager 1 - virtual live

17/11/2021 - 19/11/2021
8:30 AM - 1:00 PM (6 sessions of 120')
1795 Non-member rate.

The EPP Certified Pricing Manager® programs are practical, comprehensive and highly actionable certification programs based on the EPP Pricing Maturity Model.  We have a program for each company to reach their desired pricing maturity level.  
The EPP CPM Program curriculum combines width and depth, theory and practice, hard skills and soft skills. The idea is to make a real impact on the pricing maturity development in your organisation.

This CPM 1 program- Strategies & Tactics of Pricing is a pragmatic, interactive, program discussing the role of pricing in capturing value creation and enhancing your competitive positioning. 

Click below to view the full program with dates, hours and session topics. 




01. Global and Virtual


This virtual-live program allows you to join from anywhere in the world at your comfort.  Our digital learining platform allows you to connect and interact with your pricing peers/participants and faculty just like in an EPP classroom.  
Additional benefits of virtual learning include one-to-one sessions with the faculty.


02. Learn from experts


Pol Vanaerde has a successful market strategy track-record. He was responsible for the European launch of Alpro (plant food) and elected as first marketeer of the year in Belgium.  Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager.   Pricing was always one of his key responsibilities.

He is the initiator and president of the EPP- Pricing Platform and responsible for the vision development and daily management. Furthermore, Pol is the founder of PAGE-37 ; a pricing consulting company, guest lecturer at several international universities and has a track record of a large portfolio of in-companies (corporate/market strategy and price management) in different industries worldwide.


03.  Interact with pricing peers


The EPP learning experience is an intense all-around experience and has a rich set of interactive elements where you learn together as a group! You will meet several international and cross-industry pricing peers with whom you can learn, discuss and network during the sessions.

Participants are pricing manager, pricing analysts, product managers, brand managers, account managers, financial professionals, controllers, market research professionals – from B2B, B2C and B2ME industries. In fact, this training is for everyone who wants to gain a foundation in pricing or spice-up their pricing skills.


04. Apply your learnings


Action-Learning are a core element of the CPM program as it is designed to increase business impact. We are discussing the role of pricing in capturing value creation and enhancing your competitive positioning.

You are encouraged to take the newly acquired knowledge and apply them within the context of your actual job and organisation. The program will deliver you the right insights, processes and tools. The outcome of this program is that you’re equipped with the necessary skills and tools to assess your pricing maturity, how to improve - and how to define the ‘right’ price while increasing revenues and profits.

It's the ideal program for everyone to spice-up the pricing capabilities in a short but intensive program with impact.


05. Get certified!


Upon successful completion of CPM training combined with a successful CPM online exam participants are awarded with the Certificate: Certified Pricing Manager 1 - Professional
This certificate participants can also showcase on their LinkedIn profile.


06. Program

 This program will be offered virtually in half day sessions (AM) and ensures significant interaction with faculty and other participants.

Click below to view the full program with dates, hours and session topics. 

See FULL Program



07. Registration fee

 Included in the registration fee

The training fee includes :

  • 3 am of training  
  • Course material - digital 
  • Use of the EPP Virtual Learning Platform (open during 6 months after start programme)
  • Certification ( online exam) 

Group rates

  • BRING A COLLEAGUE AND GET -10% discount on both tickets
  • REGISTER WITH 3 AND GET -15% discount on your tickets

EPP member ? Log-in to get your member discount. 
Find all your benefits in the membership area.



Debbie van Birgelen - Finance Project Manager - IDEXX Laboratories

"I highly recommend the CPM program, not only is the content, and expertise of the speakers excellent, but participating with like-minded individuals and sharing work experiences/challenges was also invaluable. I particularly liked that we got to see first-hand Qlikview that Phillips are using, giving inspiration for where we can get to."

Linda Thalmüller - Strategic Pricing and Business Manager - Fresenius Medical Care

Great experience, relevant insight backed up with sound practical experience of trainers that makes you reflect.

Federico Boccardo - Strategy Implementation Manager - Aliaxis

Before joining the Certiffied Pricing Manager Program my organisation didn’t have a defined view on its pricing maturity. The challenge was a newly defined strategy that was expecting considerable pricing Improvement between 2014 and 2018.   The Pricing improvement project I worked on, was particularly challenging because a mindset change required to shift to a much more data driven decision making process than before.  We worked together with Marketing and Sales to build an analysis tool that allowed us to identify improvement potential in terms.   The impact of the project was ~300K€ (2.4% on sales !) and it served as a pilot for the definition of a pan-divisional Pricing Excellence Programme.   

I now feel stronger than before with a structured approach and clear KPI’s to measure the performance of my pricing programmes.

Dieuwke Systema - Pricing Manager - DTG

The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project.  On the different issues we face I did the data analysis and gave advice to the MT what to do to improve revenue and/or margin.  And I started several projects to implement those changes. Main thing I learned from everyone in the group is to be pro-active and initiate pricing projects myself.  After the CPM programme I learned how I can do that !

17/11/2021 - 19/11/2021
8:30 AM - 1:00 PM (6 sessions of 120')
1795 Non-member rate.
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