Join this live-interactive learning program, to improve your pricing knowledge with high quality content, develop new skills and meet international pricing peers all in the comfort of your own home/office.
During the virtual training 'Spare Parts and Services Pricing' you will know how you can begin addressing pressing pricing problems/opportunities and get a better control on the complexity of spare parts & services pricing!
After registration, you will receive a unique link to enter the Virtual Learning Training on the agreed time and date.
01. What ?
In this intensive and interactive pricing Virtual Classroom we will work through best practices, review real-world examples, and give you the opportunity to learn hands-on proven and easy-to-adopt practices.
Training is led by experts designed to help you define and implement your pricing strategy through your global and local markets.
- Focus on practical tools and approaches that are appropriate to the industry of today and the future
- Interactive with hands-on exercises
- Learn from each other and network with your pricing colleagues from different industries.
02. Learning Objectives
By attending this training, you will:
- Better understand the core principles of value based and marked driven pricing
- Understand how to identify and interact with your pricing stakeholders
- Learn practical techniques and toolsare useful in your pricing processes
- Feel confident about the necessary scope of pricing research you may need
- Understand how to draw intelligence out of the market data
- Know about the necessary strategies for when harmonization is needed and when differentiation to local market pricing is possible without putting other markets in jeopardy
- Work out price competition strategies that defend the bottom line
- Develop tactics to manage prices cross your offering
03. Program
Session times :
8:30 -10:30
Break ‘30
11:00 – 13:00
Module 1 : Introduction
- Value-based and market-driven pricing as a strategic tool
- What is high quality pricing
- Price setting vs Price getting
Module 2 : Pricing Toolbox
- Price management case exercise
- Pricing overview including pricing methodologies
- Price Management landscape
- Captive vs competitive products
Module 3 : Global versus local
- Team exercise - Market management mapping
- Price harmonization vs price differentiation
- Market intelligence - Internal and external sources
- Competitor pricing
Module 4 : Discounting policy
- List and net price management
- Customer/channel segmentation
- Bonus, rebates and discounts
- Start, target and floor pricing
Module 5 : Team exercise I
- Build a tailored market access and pricing strategy and plan for the launch of a new product in Europe.
Module 6 : Services Pricing
- Service Products
- Top down and bottom up pricing
- Input and output-based pricing
- Organization, roles and responsibilities in price and market access management
Module 7 : Services contracts
- Contract levels
- Risk management
- Value offering
Module 8 : Team exercise II
- Expand the plan to include product and service life cycle management challenges and opportunities
Wrap-up / lesson learned + personal action plan
04. For whom ?
This training is for anyone who wants to improve their knowledge of the latest best practices in pricing for Aftermarket business. This will include those responsible for global and local pricing , financial experts and controllers, marketing directors, product managers, and key account managers
05. Included in the registration fee
The training fee includes :
- Course material
- Access to live, interactive training
If you have special requests, please connect with Ripsime Matevosian : Ripsime.matevosian@pricingplatform.eu
* EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms & Conditions.
06. Rates
Group rates
- BRING A COLLEAGUE AND GET -10% discount on both tickets
- REGISTER WITH 3 AND GET -15% discount on your tickets
EPP member ?
If you have special requests, please connect with Ripsime Matevosian : Ripsime.matevosian@pricingplatform.eu
* EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms & Conditions.
07. Trainer
Kalle Aerikkala
Kalle Aerikkala has worked within the pricing and product management profession, starting with Finnish technology companies supporting service and spare part pricing globally. Currently Kalle works with Vendavo as a Senior Consultant helping broad range of customers to achieve better results through improved pricing. Even after +10 years every day you learn something new and the world of pricing is incredibly interesting as it touches on basically every function within a company.
Ramin J. Imani
For the last 7 years, Ramin has been active at the intersection of business and technology innovation, as a Ph.D. doctorate, an entrepreneur, and a senior business consultant at Vendavo. During these years, Ramin had the honour to serve a multitude of enterprise clients across the world as an operation and strategic pricing excellence agent especially within manufacturing and distribution verticals.