The best B2B enterprises win by implementing value-based pricing strategy and selling differentiated products and services. They win profitably by realizing prices that reflect the customer value of their differentiation. EVC (Economic Value Calculation) is an important step in the B2B value management cycle of value creation, value pricing, value communication and value selling.

This training programme is focus on the process, the technique and the use of EVC as important instrument to understand, communicate and sell your differentiated value.