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Drive and empower price elasticity – the holy grail of pricing!

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • Price elasticity in practice: how to have the right assumptions, right category and assortment
  • Understanding which items are less price sensitive to build your strategy
  • How do we really calculate price elasticity?
  • Reimagining the view of elasticity - a new perspective of price elasticity and price perception

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