Resource Search

Results: 355

The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.  
EPP Connect&More is another great source for pricing professionals, managed by a team of industry contributors. 
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Global Digital Transformation Programs

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Marbls

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

EPP Thought Leadership Series 1/2022

Edition 1/2022: Behavioral pricing and selling 

Intelligent pricing has the most direct and significant impact on margin. In times of intense competition and skyrocketing material and personnel costs, pricing becomes a matter of survival. As it extends the scope of classical value-based pricing, behavioural pricing is about to become the new gold standard in pricing.

Read here how to implement behavioral pricing and turn a better understanding of your customers' decision-making processes into higher conversion and margin. 

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story.  These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions

  • Author(s): Vocatus
  • Uploaded on: 27/01/2022
  • Content Type: Articles

International Reference Pricing: Overview and Outlook for North America

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: PDCI

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

How Life Sciences companies are using innovative technologies to achieve Tender Excellence

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Cube RM, Bavarian Nordic and CMR Surgical

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

Expectation vs Reality: Emerging Pricing Models

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Vistex

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

Key insights of the Tender Market for the Pharmaceutical Industry in Europe

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Cube RM and Growpal

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

Equity Pricing Principles to support sustainable access globally

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: AstraZeneca

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

Assessing the impact of Covid to society & to Healthcare systems on multiple layers

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Behring Bristol Myers Squibb

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

Assessing the True VALUE of Digital Transformation in Healthcare

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Masaryk University

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles

Global Pricing and Market Access Hurdles for Innovation

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: EVERSANA

  • Author(s): Rachel Morrissey
  • Uploaded on: 28/10/2021
  • Content Type: Articles
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