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The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.
EPP Connect&More is another great source for pricing professionals, managed by a team of industry contributors.
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Global Digital Transformation Programs

10th EPP Life Sciences Pricing Forum 2021 in Munich

Presentation by: Marbls

Author(s): Rachel Morrissey
Uploaded on: 28/10/2021
Content Type: Articles

EPP Thought Leadership Series 1/2022

Edition 1/2022: Behavioral pricing and selling

Intelligent pricing has the most direct and significant impact on margin. In times of intense competition and skyrocketing material and personnel costs, pricing becomes a matter of survival. As it extends the scope of classical value-based pricing, behavioural pricing is about to become the new gold standard in pricing.

Read here how to implement behavioral pricing and turn a better understanding of your customers' decision-making processes into higher conversion and margin.

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story. These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions

Author(s): Vocatus
Uploaded on: 27/01/2022
Content Type: Articles