Results: 355
The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.
EPP Connect&More is another great source for pricing professionals, managed by a team of industry contributors.
* Sign-up to receive the free monthly EPP Connect&More : here
* Some content in the EPP Content database is reserved for EPP Members only ; sign-up : here
Global Digital Transformation Programs
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: Marbls
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
EPP Thought Leadership Series 1/2022

Edition 1/2022: Behavioral pricing and selling
Intelligent pricing has the most direct and significant impact on margin. In times of intense competition and skyrocketing material and personnel costs, pricing becomes a matter of survival. As it extends the scope of classical value-based pricing, behavioural pricing is about to become the new gold standard in pricing.
Read here how to implement behavioral pricing and turn a better understanding of your customers' decision-making processes into higher conversion and margin.
The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story. These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions
- Author(s): Vocatus
- Uploaded on: 27/01/2022
- Content Type: Articles
International Reference Pricing: Overview and Outlook for North America
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: PDCI
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
How Life Sciences companies are using innovative technologies to achieve Tender Excellence
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: Cube RM, Bavarian Nordic and CMR Surgical
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
Expectation vs Reality: Emerging Pricing Models
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: Vistex
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
Key insights of the Tender Market for the Pharmaceutical Industry in Europe
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: Cube RM and Growpal
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
Equity Pricing Principles to support sustainable access globally
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: AstraZeneca
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
Assessing the impact of Covid to society & to Healthcare systems on multiple layers
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: Behring Bristol Myers Squibb
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
Assessing the True VALUE of Digital Transformation in Healthcare
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: Masaryk University
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles
Global Pricing and Market Access Hurdles for Innovation
10th EPP Life Sciences Pricing Forum 2021 in Munich
Presentation by: EVERSANA
- Author(s): Rachel Morrissey
- Uploaded on: 28/10/2021
- Content Type: Articles