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Look ahead and plan the future – Achieve Pricing Excellence

EPP Manufacturing Pricing Forum 2022 in Amsterdam

Presentation by: FrieslandCampina

Author(s): Pol Vanaerde
Uploaded on: 20/07/2022
Content Type: Articles

The pricing model revolution: How Pricing Will Change the Way We Sell and Buy On and Offline

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

How to make smart and innovative pricing a core component of your next product offering
How to distinguish between every new, future-oriented monetization approach
Which factors to consider when you’re choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

https://www.amazon.com/Pricing-Model-Revolution-Change-Offline/dp/1119900573