Resource Search

Results: 398

The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.  
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Towards value-based pricing—An integrative framework for decision making

The objective of this paper is to present a comprehensive framework for pricing decisions which considers all relevant dimensions and elements for profitable and sustainable pricing decisions. The theoretical framework is useful for guiding new product pricing decisions as well as for implementing price-repositioning strategies for existing products. The practical application of this framework is illustrated by a case study involving the pricing decision for a major product launch at a global chemical company.

2003 Elsevier Inc. All rights reserved. 

  • Author(s): Andreas Hinterhuber
  • Uploaded on: 17/08/2017
  • Content Type: Articles

Playing the game: Effective strategies for combating reverse auctions

New suppliers entering a reverse auction have very low chances of success. Indeed, the research found that only 7.1% of new suppliers were successful in securing the contract. As a result, the following real-world examples detail the strategies used by incumbent suppliers to defend their account in the face of reverse auctions and so retain the business.

 
  • Author(s): Andy Moorhouse is a consultant at Huthwaite International
  • Uploaded on: 17/08/2017
  • Content Type: Articles

How to obtain a fair reimbursement of your products

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): YOUSSEF MAMOUR EMEA Pricing Director - Getinge
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Biosimilars: From adjusting to different market access policies to a successful market entry

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): SUE NAEYAERT - GLOBAL HEAD PRICING, MARKET ACCESS, Fresenius-Kabi SwissBioSim
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Our Pricing Journey

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
 
  • Author(s): Simone Leone Sales & Pricing Effectiveness Europe Director Ana Ramos Europe Pricing Manager - Boston Scientific
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

How to execute a consistent distributor pricing model: a case study in emerging markets

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): Paolo Correale - Director & Pricing Practice Lead - Tefen
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Risk-sharing agreements – are they really working?

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): Mattias Neyt (MSc, PhD) Senior Health Economist
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Market access and pricing models in Pharma and MedTech

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): Klaas Postema - eCooking
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

The evolving healthcare value framework: implications for pricing

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): Ian Tidswell and Carolin Miltenburger
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Price and reimbursement for drug combinations - A Market Access Frontier

EPP LIFE SCIENCES FORUM - October 2017 - Montreux (Switzerland)
  • Author(s): Henderson Azevedo, PhD Global Pricing and Market Access Bayer Oncology
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations
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