Results: 355
The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.
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Paying the Price for Recession
- Author(s): Martin Scott - Partner, Head of Operational Strategy Group - Performance & Technology KPMG LLP (UK)
- Uploaded on: 17/08/2017
- Content Type: Articles
List price optimization
- Author(s): Dr. Andrea Maessen, Partner with the business consulting firm SIMON KUCHER & PARTNERS, and Dr. Karl-Heinz Sebastian is a Senior Partner at SIMON KUCHER &PARTNERS, and Olivier Dallemagne is a director at SIMON KUCHER & PARTNERS
- Uploaded on: 17/08/2017
- Content Type: Articles
Yield Management in manufacturing
- Author(s): Jamshid Nazemi - Assistant Professor, Department of industrial Engineering - AZAD University, Science & Research Branch, Tehran
- Uploaded on: 17/08/2017
- Content Type: Articles
Leveraging Business Growth with Value-Based
- Author(s): Ahmed Megahed is a Manager of Pricing & Profitability Solutions at Wipro Technologies.
- Uploaded on: 17/08/2017
- Content Type: Articles
How and Why Chinese Firms Excel in 'The Art of PriceWar'
- Author(s): Wharton marketing professor - Z. John Zhang
- Uploaded on: 17/08/2017
- Content Type: Articles
Implementing Value Pricing - A Radical Business Model for Professional Firms

An overwhelming majority of professional firms price their services by the flawed hourly billing method. This method is outdated, suboptimal, and driving the best and brightest out of the professions. While lawyers, accountants, and consultants serve noble callings, the predominant method of pricing for their services is not worthy of them. There is a better way.
Implementing Value Pricing demonstrates a superior model to price for professional services: selling intellectual capital with pricing based on the results and value it creates, not the cost or time it took to formulate.
- Author(s): Ronald J Baker
- Uploaded on: 17/08/2017
- Content Type: Recommended Pricing Books
What’s Your Brand’s Pricing Power ?
- Author(s): Paul Riedesel is president of Action Marketing research of Minneapolis.
- Uploaded on: 17/08/2017
- Content Type: Articles
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers.
- Author(s): Holden and Burton
- Uploaded on: 17/08/2017
- Content Type: Recommended Pricing Books
FDA’s New Breakthrough Therapy Designation: What does it mean for Pricing
- Author(s): Simon-Kucher & Partners
- Uploaded on: 17/08/2017
- Content Type: Articles
The 1% Windfall: How Successful Companies Use Price to Profit and Grow

We learn about the author’s concept of value pricing, which is based on how customers make purchase decisions and involves setting prices that capture the value customers place on the product rather than what it costs to manufacture it. The author tells a compelling story of Southwest Airlines and how it has increased revenue by charging more for an added feature that a certain customer segment values. With a goal of win-win for both a company and its customers, the author shares his success story interviews with managers in a wide variety of industries. He concludes with an action plan for a comprehensive pricing strategy and observes, The financial benefits of a 1% price increase . . . illustrate the power of pricing and its direct link to the bottom line.
- Author(s): Rafi Mohammed
- Uploaded on: 17/08/2017
- Content Type: Recommended Pricing Books