Strategies & Tactics of Pricing

During this intensive 2 day pricing training, you will learn, discuss and reflect how to increase your organisational pricing maturity and how to define your road map to realise margin improvement. 

You will gain insights in the elements that will influence price and learn the different steps of an optimal pricing process, with both classic and innovative price setting methods for both B2B and B2C markets.   You’ll also discuss how to detect which factors cause price pressure and how to handle them.  The pricing course is punctuated with life cases and practices. 

• Learn to assess your organisational pricing maturity and reflect on your own path towards pricing excellence;
• Reflect on your organisational capabilities and define your prio-settings;
• Have a good understanding of the difference price setting techniques to link them with your price strategy;
• Learn about value, which price strategy to choose ;
• Learn about the 20 most used pricing plans ;
• Learn about the most used price setting techniques ;
• Gain insight in understanding price elasticity ;
• Gain insight how to bridge the most important knowledge gaps to set a value based price;
• Learn how to avoid price pressure and price wars and how to fight them is fighting is unavoidable;
• Gain expert insight and advice from an expert trainer with vast relevant cross-functional experience from both industry and consultancy.

This is your opportunity to learn, discuss and reflect how to optimise your pricing and margins !

Pricing team member, pricing manager, marketeers, product managers, key account managers, financial professionals, controllers, market research professionals, and pricing experts – from B2B, B2C and B2ME industries.

In fact, it’s for everyone who wants to gain a solid basis in pricing or spice-up their pricing skills in an intensive 2-days training.