During this intensive 2 day pricing training, you will learn, discuss and reflect how to increase your organisational pricing maturity and how to define your road map to realise margin improvement.
You will gain insights in the elements that will influence price and learn the different steps of an optimal pricing process, with both classic and innovative price setting methods for both B2B and B2C markets. You’ll also discuss how to detect which factors cause price pressure and how to handle them. The pricing course is punctuated with life cases and practices.
Pricing team member, pricing manager, marketeers, product managers, key account managers, financial professionals, controllers, market research professionals, and pricing experts – from B2B, B2C and B2ME industries.
In fact, it’s for everyone who wants to gain a solid basis in pricing or spice-up their pricing skills in an intensive 2-days training.
What can go wrong ?
What is a good price ?
The impact of pricing
Art or science ?
What is pricing exactly ?
Where are you in your pricing excellence practice
Reflections on a proven path towards pricing excellence
What can we learn from the leaders in pricing (cross industrial) ?
And from whom do we want to learn ?
Reflections on your own organisational pricing capabilities
What’s good, what do we need to improve ?
Discuss and learn the challenges and priorities to improve your pricing maturity roadmap
Concrete actions to increase your pricing maturity : make it really happen !
The 30 pricing plans to choose between …
Understanding price segmentation
Understanding willingness to pay
Understanding price elasticity
The 11 most frequently used pricing methods
How to set a value based price in practice
How to calculate economic value for B2B products/services ?
Pol has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.
He is the initiator and president of the European Pricing Platform and responsible for the vision development and daily management. Furthermore, Pol is the founder of Vanaerde Consulting a market strategy + pricing consulting company – and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy and price management) in different industries worldwide.
The NH Sants Barcelona hotel, formerly known as NH Numancia, is located in the heart of Barcelona’s financial district, just a few steps from the trade fair and the Sants train station. You can get to the city center in 15 minutes on the metro and Camp Nou, the home ground of Barcelona’s soccer team, is only 20 minutes away on foot.
Address of the CPM venue:
NH Sants Barcelona
Contact of the CPM Venue:
Reservations +44 203 49 95 197
Tel +34 93 3224451
Contact at EPP about the CPM Venue
If you have any questions about the venue, please contact Francisco at
** EPP has secured a preferential room rate for the attendees to this event. In order to make your reservation and benefit from this special rate, please click here. This offer is subject to availability, so early booking is advised. **
The normal fee for Strategies & Tactics of Pricing is €1895.00 (+ VAT)
The program fee includes
The training fee includes :
It does not cover travel, accommodation or other incidentals. We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
If you have special requests, or you prefer a customised pricing programme, please connect with Ripsime Matevosian : Ripsime.email@example.com
* EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms & Conditions.
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Find all your benefits in the membership area.
Contact our Learning & Development Managers:
Ripsime Matevosian - CPM programs and in-company/customized programs
Astine Badeyan – Open programs