• What is it?

    EPP's Certified Pricing Manager 1 – Strategies and Tactics of Pricing program are expertly designed to accelerate your skills in pricing. The program will challenge and support you to reflect on your pricing maturity roadmap and gives you concrete insights and how-to boost your pricing performance in your organization.

    The CPM 1 program covers all in-and-outs of pricing, from the EPP Pricing Maturity Model to implementing price strategies, the most used pricing plans to price setting techniques, pricing research toolbox, and set value-based prices. 

    The program includes case studies, lectures, and discussions. You will also experience hands-on, practical exercises that will challenge you.


    • Develop the ability to evaluate your organizational pricing maturity
    • Explore solid insights into the most frequently used price plans and price-setting techniques
    • Discover concrete tools and actions to install your vital margin improvement projects
    • Gain actionable insights into how to improve your organizational pricing maturity
    • Define the right priorities for your next 12 months roadmap
    • Gain the know-how and know-what using the right pricing research tools to set a value-based price
    • Distinguish the different roles and importance of pricing
    • Learn how to respond sensibly to competition
    • Become a Certified Pricing Manager - Level 1

    Participant Profile

    EPP's Certified Pricing Manager 1 program has been developed for:

    • Everyone involved in the price setting in the organization
    • Pricing managers
    • Business analysts
    • Pricing analysts
    • Product managers
    • Sales managers
    • Financial professionals
    • Business controllers
    • Everyone who wants to gain a solid basis in pricing

    From B2B, retail and B2C industries


  • MODULE 1: Reflections on Pricing

    • The importance and impact of pricing
    • Art versus Science: What can we learn from Julia Roberts?
    • What is exactly a 'good' price?

    MODULE 2: A proven path towards pricing excellence

    • EPP Pricing Maturity Model
    • Assessing your organizational pricing maturity
    • From whom should we learn? best practices depend on the pricing maturity of your organization

    MODULE 3: Your challenges at every stage of your pricing maturity


    MODULE 4: Getting started: taking transactional control


    MODULE 5: Moving towards full value capturing

    • Value capturing
    • Installing a value strategy
    • Installing a more dynamic pricing

    MODULE 6: The holy grail - pricing as a system/ Installing dynamic Pricing 2.0

    MODULE 7: 31 most used pricing plans


    MODULE 8: 11 pricing methods


    MODULE 9: Setting a value-based price (in practice)

    • 4 enablers to monetize the value of innovation
    • 7 steps to monetize your innovation

    MODULE 10: Pricing research toolbox


    MODULE 11: Economic value calculation

    • How to define economic value-based price?
    • Calculate your differential customer value

    MODULE 12: Behavioral pricing insights


    MODULE 13: Managing price competition


  • Avatar

    Founder, EPP - and Managing Partner PAGE-37.com
    Pol Vanaerde

    Pol has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

    He is the initiator and president of the EPP and responsible for the vision development and daily management. Furthermore, Pol is the founder of PAGE-37 ; a pricing consulting company – and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy and price management) in different industries worldwide.

  • Venue Information - Hotel NH Sants Barcelona

    The NH Sants Barcelona hotel, formerly known as NH Numancia, is located in the heart of Barcelona’s financial district, just a few steps from the trade fair and the Sants train station. You can get to the city center in 15 minutes on the metro and Camp Nou, the home ground of Barcelona’s soccer team, is only 20 minutes away on foot.


    Address of the CPM venue:

    NH Sants Barcelona
    Numancia 74
    08029 Barcelona

    Location map


    Contact of the CPM Venue:

    Reservations +44 203 49 95 197

    Tel +34 93 3224451

    This email address is being protected from spambots. You need JavaScript enabled to view it.


    Contact at EPP about the CPM Venue

    If you have any questions about the venue, please contact Francisco at This email address is being protected from spambots. You need JavaScript enabled to view it.

    ** EPP has secured a preferential room rate for the attendees to this event. In order to make your reservation and benefit from this special rate, please click here. This offer is subject to availability, so early booking is advised. ** 

  • Dates

    Type : In-Person
    Start : 30 Nov 2022 at 09:00
    End : 01 Dec 2022 at 17:00
    Duration : 2 days
    Location : Barcelona

    Training Fees

    The normal fee for Certified Pricing Manager 1 is €1895.00 (+ VAT)

    The program fee includes

    The training fee includes :

    • Course material - print and digital
    • Coffee, tea & refreshments during the course
    • Lunches during the course

    It does not cover travel, accommodation or other incidentals.  We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
    We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

    If you have special requests, or you prefer a customised pricing programme, please connect with Ripsime Matevosian : Ripsime.matevosian@pricingplatform.eu

    Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals. VAT is applicable based on locations and companies. We try to negotiate special hotel rates if possible - please ask the hotel for the best rates. If you have special requests, please connect with Francisco Porcel : Francisco.porcel@pricingplatform.com

    EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms and Conditions


    Training Fee Discounts

    • BRING A COLLEAGUE AND GET -15% discount on both tickets
    • REGISTER WITH 3 AND GET -20% discount on your tickets

    EPP member ? Log-in to get your member discount. 
    Find all your benefits in the membership area.








Looking for advice or a customized training?

Contact our Learning & Development Managers:

Ripsime Matevosian - CPM programs and in-company/customized programs

Astine Badeyan – Open programs

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