CPM Pharma Edition

What participants will learn:

Top important topics that will be covered during the CPM Pharma program

• Impact and the role of Pricing for Pharma
• Learn to define and focus on our challenges at every stage of your pricing maturity
• Innovative pricing models and new trends in Pharma Pricing
• P&R systems and trends
• Development of a regional pricing strategy for USA market, EU markets, Japan market and emerging markets.
• Contracting and net pricing approaches
• Tender Management: evolution and best practices
• Understanding the role of pricing across the product life cycle
• Loss of exclusivity
• Pricing Research
• Change Management
• Implementation of pricing strategy
• Start with your CPM project and your priorities for the upcoming 12 months

How participants learn:

• Learn from our world-class CPM Pharma faculty, who are leading authorities
• Gain insights from CPM Pharma faculty and industry participants
• External view of pricing excellence
• Gain key industry insights
• Bench marking of pricing in comparison to other CPM Pharma Participants
• Applying CPM learning in a business case
• CPM Project delivery

Learning experience:

• 4 days action learning in a vibrant city
• Intense all-round learning experience with a group of international and cross-industrial talented pricing peers
• Interactive learning sessions
• Network opportunities with a global peer group, sharing personal experiences and debating the industry’s latest hot topics

Certification Process:

To obtain a CPM Pharma Certification, you work on an actual business challenge for your company. As the final CPM® Pharma certification depends on whether you succeed in completing the identified margin, profit optimisation or change targets set by yourself and your direct manager(s) in your certification project plan. The projects are evaluated by the EPP Certification Board (and internal project sponsor). 

1. During the CPM Pharma Program you will discuss with the CPM Pharma Faculty and other participants your goals and CPM project and delivery.
2. You provide EPP a CPM Pharma Project Charter which will be evaluated to meet the requirements of a CPM Pharma certification project.
3. You have 6 months to start/deliver the project, during which you get access to optional project coaching by the CPM Pharma faculty.
4. During the CPM Pharma certification Board Meeting where you will defend your project for the CPM Pharma Project Board and your project sponsor.

CPM Pharma Certification allows you to build your pricing maturity roadmap, doing the right things right at the right moment in your career. Certification is based on real business project success with an average ROI of 25x the program investment.