• What is it?

    EPP's Certified Pricing Manager Pharma –program is expertly designed around the know-what and the know-how to implement pricing peak performance in pharma pricing!

    The  CPM® Pharma program is designed to be a great investment for your company and you. The training does not end at the end of the week. You will leave the training with actionable ways to improve your company’s pricing by leading a pricing project. Final certification is based on real business project success, proving that you master the skills to drive pricing impact in your organization. The ROI of the CPM certification projects exceed 25x the investment fees !

    The idea is to make a real impact on the pricing maturity development in your organization. The CPM Pharma program is not only an intensive executive program. It is also an intense all-round experience with a group of international and cross-industrial talented peers.


     How you benefit of Certified Pricing Manager Pharma:

    • Gain actionable the ‘know-how’ and ‘know-what’ to excel with pricing in Pharma
    • Install a value strategy and value based pricing
    • Develop a regional and global pricing strategy
    • Set your right priorities for next 12 months pricing roadmap
    • Realise a ROI of CPM 25x the investment fees with your CPM project
    • Become the pricing ambassador in your company
    • Become a Certified Pricing Manager Pharma and get rewarded

    Participant Profile

    EPP's Certified Pricing Manager Pharma program has been developed for pricing professionals from global, regional pricing and market access teams or local pricing and market access teams:

    • Global Pricing and Market Access Director
    • Regional Pricing and Market Access Director
    • Health Economics and Pricing manager
    • Market Access Manager
    • Pricing and Reimbursement Manager/Specialist
    • Pricing and Contracts Manager
    • Pricing and Tender Manager
    • Pricing Analyst
  • Module 1 : The high impact of pricing for Pharma

    Starting pricing wrong has a huge impact on market access and profitability - and there is very often no way back to recover from poor launch pricing.  During this first module, we will discuss the importance and relevance of price, pricing theory, definite 'optimal prices’, share pricing learnings across different industries - and demonstrate the concrete impact of ‘right' versus ‘wrong' pricing.

    Module 2 : Role of pricing (and market access) in the development and launch process

    First; we will discuss the 4 important stages in the development and launch cycle - and the role of pricing and market access activities within each stage of the development of a drug :

    • Phase 1 : testing
    • Phase 2 : target group testing
    • Phase 3 : trials and final FDA and EMA approval
    • Phase 4 : launch and local reimbursement negotiations

    Secondly; will discuss in this module also the roles and responsibilities in price and market access management in your organization.

    Module 3: Your challenges at every stage of your pricing maturity

    • Value identification (value for the payer/provider/patient)
    • Quantification & validation
    • Health economics and pricing


    Module 4 : Innovative pricing models

    • New trends in Pharma pricing
    • Outcome-based pricing models
    • Managed entry agreements
    • How to price CAR-T ?

    Module 5 : Develop a global pricing strategy

    • International reference pricing
    • Parallel trade and
    • Launch sequencing

    Module 6 : P&R systems and trends

    • P&R systems in USA market
    • P&R systems and trends in the EU markets
    • P&R systems and trends in Japan market
    • P&R systems and trends in emerging markets

    Module 7 : Develop a regional pricing strategy for USA market, EU markets, Japan market and emerging markets (China, Brazil)

    • Differential pricing learning between countries in emerging markets
    • Contracting and net pricing approaches
    • Tender management

    Module 8 : Contracting and net pricing approaches

    • List vs net price management
    • Role of payer contracting and net pricing in a global P&MA strategy
    • Commercial contracting/operational price management/Price governance/Rebate

    Module 9 : Tender Management

    • Procurement evolution from contracting to tendering
    • Best practices in tender management

    Module 10 : Understanding the role of pricing across the product life cycle

    • Price re-negotiations and re-referencing
    • Indication extensions/enlargement
    • New competitors entry to the markets, etc.

    Module 11 : Loss of exclusivity

    We will discuss in this module the impact of generics and biosimilars entry strategies on pricing

    Module 12 : Pricing Research


    Module 13 : Change Management

    Making things really happen ; how to get your price strategy implemented ?

    Module 14 : Introduction to the CPM Pharma Certification Process  


    1-1 Coaching Session: Get started with your CPM Pricing Project 


  • Avatar

    CPM Pharma Faculty

    The CPM Pharma faculty consists of  a selected group of international experienced cross-industry pricing experts and dedicated CPM trainers.

    All trainers are open to share and discuss the best pricing practices with you and are excited to train on the EPP Certification Programs® because participants are an exceptional group of pricing practitioners on their path to increase the pricing maturity of their organizations.   

    We do not teach, we train and develop.
    You will learn, discuss and reflect - and you will bring the learnings into action.

  • Venue Information - Hotel NH Sants Barcelona

    The NH Sants Barcelona hotel, formerly known as NH Numancia, is located in the heart of Barcelona’s financial district, just a few steps from the trade fair and the Sants train station. You can get to the city center in 15 minutes on the metro and Camp Nou, the home ground of Barcelona’s soccer team, is only 20 minutes away on foot.


    Address of the CPM venue:

    NH Sants Barcelona
    Numancia 74
    08029 Barcelona

    Location map


    Contact of the CPM Venue:

    Reservations +44 203 49 95 197

    Tel +34 93 3224451

    This email address is being protected from spambots. You need JavaScript enabled to view it.


    Contact at EPP about the CPM Venue

    If you have any questions about the venue, please contact Francisco at This email address is being protected from spambots. You need JavaScript enabled to view it.

    ** EPP has secured a preferential room rate for the attendees to this event. In order to make your reservation and benefit from this special rate, please click here. This offer is subject to availability, so early booking is advised. ** 

  • Dates

    Type : In-Person
    Start : 13 Jun 2023 at 09:00
    End : 16 Jun 2023 at 17:00
    Duration : 4 days
    Location : Barcelona

    Training Fees

    The normal fee for CPM Pharma Edition is €5850.00 (+ VAT)

    The program fee includes

    The Early Bird fee for the Certified Pricing Manager Program is  € 5265 and is valid until 2 months before the start of the program. The normal fee for the Certified Pricing Manager Program is € 5850 (+ VAT).

    The program fee includes

    • All learning materials
    • Certification fee
    • All EPP organized lunches (4) and coffee breaks during the program days
    • Evening activity including a CPM dinner

    Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals. VAT is applicable based on locations and companies. We try to negotiate special hotel rates if possible - please ask the hotel for the best rates. If you have special requests, please connect with Britt Dejager : Francisco.porcel@pricingplatform.com

    EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms and Conditions

    Training Fee Discounts

    Registration fee               = € 5850
    EPP member fee              = € 5350

    Joining the CPM programme as a team, or with your pricing colleagues, offer additional benefits (team alignment, reflection, discussions).
    We understand that and offer group rates to facilitate your peer learning. 

    Team 2 registration fee     = € 4800
    Team 2 EPP member fee   = € 4300

    Team 3 registration fee     = € 4200
    Team 3 EPP member fee   = € 3700

    * fees per participant


Looking for advice or a customized training?

Contact our Learning & Development Managers:

Ripsime Matevosian - CPM programs and in-company/customized programs

Astine Badeyan – Open programs

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