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  • What is it?

    The EPP's Certified Pricing Manager Retail program is meticulously designed to enhance your skills in retail pricing and e-commerce, providing a comprehensive understanding of pricing strategies and tactics. Throughout the program, you will learn how to analyze and break down these strategies to SKU-level price tactics, taking into account price elasticities, competition, and various dependencies and constraints. Additionally, the program offers valuable insights into behavioral pricing and promotion management, as well as an overview of key price performance monitoring KPIs and dashboards.


    The CPM Retail Program empowers participants with extensive knowledge and skills in retail and e-commerce pricing strategies, enabling them to become trusted advisors in their field. Through the program, individuals learn to implement effective pricing that significantly contributes to an increased ROI. Additionally, successful completion of the program grants participants the certification of a Pricing Manager in Retail, enhancing their professional credibility and career opportunities.

    Participant Profile

    EPP's Certified Pricing Manager Retail program has been developed for:

    • Category managers and Pricing managers responsible for price strategies and price settings for both online and offline.
    • Focus on refining the strategy and re-adjusting organizational enablers and capabilities:
      - Chief Revenue Officer - Chief Commercial Officer - Chief Sales Officer - Head of Pricing. 
    • Focus on adjusting prices on SKU level based on newly acquired know-how: 
      - (Senior) Category Manager - (Senior) Pricing Manager - (Senior) Vendor Manager.

    This training is targeted at the following sectors:

    • All retail channels: online, offline, and multi-channel retailers
    • E-commerce
    • Online platforms
    • All product categories: packaged goods, luxury & fashion, grocery, etc
    • All retail formats
  • Avatar

    Partner & Associate Director at the Boston Consulting Group
    Dr Fabian Uhrich

    Dr. Fabian Uhrich is a core member of Boston Consulting Group's Marketing, Sales & Pricing practice. He started his career with BCG in 2006, and his work for the firm focuses on (digital) sales and pricing from B2B via B2B2C to B2C. In addition, Fabian has expertise in advanced analytics including empirical and statistical methods as well as algorithmic and programmatic decision making.

    Fabian left BCG in 2014 and led the pricing & online marketing departments of Zooplus, Europe's largest online shop for pet supplies. Back at BCG in 2018, he has a strong focus on retail pricing working for various online/offline and multi-channel retailers across categories from grocery to consumer electronics.

    Fabian holds a PhD (doctor philosophiae) in behavioral pricing from TU Munich and is resident guest lecturer for pricing at ETH Zurich.

  • Venue Information - Mövenpick Hotel Amsterdam City Centre

    Offering impressive views, Mövenpick Hotel is located on the edge of the River IJ, opposite the Muziekgebouw Bimhuis tram stop. This luxurious hotel boasts a wellness centre and gym.

    Mövenpick Hotel Amsterdam City Centre offers sound-proofed rooms with climate control and views on the river and Amsterdam. Each room has free WiFi, a minibar, satellite TV and tea and coffee making facilities.

    Dining is a pleasure in our restaurant, while Lobby & Lounge Bar is a great spot for a nightcap. For relaxation, head to our Lifestyle Studio which features a gym, Finnish sauna, bio sauna, ice fountain and massage room. Natural daylight and free Wi-Fi are the hallmarks of our 21 flexible state-of-the-art meeting rooms.

    Mövenpick is only one tram stop away from Amsterdam Central Railway Station from where there are tram, bus and metro connections all over the city. NEMO Science Centre is just over 15 minutes’ walk away. 


    Rooms at the Mövenpick Hotel Amsterdam City Centre are subject to availability, so early booking is advised. For room rates and availability, please visit the hotel website.


    Piet Heinkade 11, 1019 BR Amsterdam, Netherlands

  • Dates

    Type : In-Person
    Start : 19 Mar 2024 at 09:00
    End : 20 Mar 2024 at 17:00
    Duration : 2 days
    Location : Amsterdam

    Training Fees

    The fee for Certified Pricing Manager Retail is €2695.00

    The program fee includes

    • All learning materials
    • Certification fee
    • All EPP organized lunches (2) and coffee breaks during the program days
    • Evening activity including a CPM retail dinner

    Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals. VAT is applicable based on locations and companies. We try to negotiate special hotel rates if possible - please ask the hotel for the best rates. If you have special requests, please connect with Francisco at

    EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms and Conditions.

    Training Fee Discounts

    Joining the CPM Retail program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions.

    We understand that and provide group rates to facilitate your peer learning.

    • €2695 full training fee
    • 15 % discount on a team registration of 2
    • 25 % discount on a team registration of 3 and more 
    • 20 % discount for our CPM Alumni
    • €300 discount for EPP Prime Members

    * fees per participant

  • Retail Pricing: Learning from a complex industry

    16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)

    • How does pricing work in Retail? – hear real examples of price management strategies
    • Moving from a fix price and advertised price to more dynamic pricing – how to do it?
    • As many B2B companies are now becoming retailers – hear the know-how of its implementation

    Download Learning Resource

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    Looking for advice or a customized training?

    Contact our Learning & Development Managers:

    Ripsime Matevosian - CPM programs and in-company/customized programs

    Astine Badeyan – Open programs