What is it?
The EPP's Certified Revenue Growth Manager program is designed to help navigate the unique and real-world challenges of revenue growth management.
The program is anchored on how to best grow brands and categories using the five levers of revenue growth management: pricing, pack price architecture, product mix, price promotions and trade investments. Participants will acquire the skills and confidence in order to immediately apply what they’ve learned and deliver a tangible impact to the business.
- Transformative Thinking: Encourage a shift in understanding organic growth, fostering a mindset open to innovation and change.
- Data-Driven Decision-Making: Equip participants with the tools and techniques to analyze data, enabling the generation of actionable recommendations for profitable market growth.
- Revenue Management Mastery: Confront and surpass complex revenue management challenges through a comprehensive understanding of strategies and tactics.
- RGM Playbooks: Utilize the comprehensive training materials as invaluable playbooks, and guidance in identifying growth opportunities.
- Become a Certified Revenue Growth Manager and get rewarded
EPP's Certified Revenue Growth Manager program is designed for professionals tasked with the identification of growth opportunities at all levels within the organization. Whether you are looking to move into a revenue growth management role, want to refresh your knowledge, or are ready to take on greater leadership responsibilities, this immersive program will help you accelerate your professional and personal growth.
The certification program is designed to help navigate the unique challenges of revenue growth management.
Revenue Growth Management
Pim Kneepkens has extensive experience in the consumer goods industry as a practitioner, consultant, and turnaround manager. Pim is the co-founder of RGM Consulting, a double-digit growing consulting firm specializing in all things revenue growth management. In his role as RGM practitioner Pim has led a team of 15+ internal engagement leads, consultants, and analysts that were responsible for the creation of RGM strategies in home care, personal care, and food & beverages markets across the globe. During this time Pim has enabled the identification of 700 M/€ of incremental revenue and 300 M/€ of incremental gross profit opportunities through 150+ projects. Additionally, Pim was the RGM lead for the Netherlands during which he created the long-term RGM strategy, drove the integration of RGM in core business planning processes, and designed automated RGM dashboards.
Revenue Growth Management
Elias Gerges is the co-founder of RGM Consulting, a rapidly expanding consulting firm that specializes in the realm of revenue growth management. With a wealth of international experience garnered from his roles at Deloitte Consulting, Unilever, and PepsiCo, Elias possesses deep expertise in Strategy and RGM. He is recognized for his adeptness in strategic thinking, combined with a hands-on approach and a robust negotiating skillset that centers around a win-win philosophy. Elias has assumed leadership roles in significant global initiatives, overseeing diverse cross-functional and international teams across North America, LATAM, Europe, Africa, and Asia. In his most recent capacity as the Revenue Strategy Director for Northern Europe at PepsiCo, Elias was instrumental in orchestrating both strategic and annual commercial planning cycles. Moreover, he played a pivotal role in bridging the gap between revenue strategy and commercialization teams, thereby facilitating the creation of compelling trade narratives that optimally positioned RGM initiatives for maximum impact.
Category Management and Shopper Marketing
Bert has 15 years of experience both as a practitioner and consultant in consumer goods, retail, and consulting. where he worked for both retailers and consumer goods companies. Bert is the co-founder of Chronion, a boutique consulting firm specialized in customer-centric growth, and Rootit, an analytical platform for revenue growth managers. Bert brings in-depth expertise in trade spend optimization and trade promotion optimization, but as an all-around expert in Revenue Growth Management can connect the dots and leverage his expertise and experience in Category management, Trade & shopper marketing, Customer segmentation, and Value proposition design.
Venue Information - DoubleTree by Hilton Amsterdam
DoubleTree by Hilton Amsterdam Centraal Station has modern rooms, business facilities with the latest technology, a fitness centre and an ideal location overlooking the River IJ and city centre. It is next to Amsterdam Central Railway Station.
The Dutch coastline is located less than 1-hour away by public transport. All of the guest rooms at DoubleTree by Hilton Amsterdam Centraal Station feature floor-to-ceiling windows, a flatscreen TV and complimentary WiFi.
DoubleTree by Hilton Amsterdam Centraal Station includes a high-tech gym and many open-air spaces including a courtyard. A wide selection of books and magazines are available for a good read. LuminAir is a high vibe sky bar and terrace, dedicated to the craft of new wave mixology, offers an unparalleled panorama of the city that acts as its muse.
Tram and metro connections are available less than a 2-minute walk away. Dam Square is a 5-minute walk from the hotel. Amsterdam Schiphol Airport is 20 minutes away by train or car.
DatesType : In-Person
Start : 18 Jun 2024 at 09:00
End : 21 Jun 2024 at 17:00
Duration : 4 days
Location : Amsterdam
The fee for Certified Revenue Growth Manager is €5350.00
The program fee includes
- All learning materials
- Certification fee
- All EPP organized lunches and coffee breaks during the program days
Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals. VAT is applicable based on locations and companies. We try to negotiate special hotel rates if possible - please ask the hotel for the best rates. If you have special requests, please connect with Francisco at email@example.com.
EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our Terms and Conditions.
Training Fee Discounts
Joining the CRGM program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions. We understand that and provide group rates to facilitate your peer learning.
- €5350 full training fee
- €4850 team 2 registration
- €4300 team 3 and more registration fee
- 10% discount for our CPM Alumni
- €300 discount for EPP Prime Members