• What is it?


    Making the Move from Traditional to Next-Gen Pricing

    In this intensive and interactive pricing training we will work through best practices, review real-world examples, and bring to you all the new technologies and analytics to bring Spare Parts Pricing to the next level.

    The training will address all pressing pricing opportunities to get a better control on the complexity of spare parts & services pricing.


    By attending this training, you will learn:

    • Better understand the core principles of value based and marked driven pricing
    • Understand how to identify and interact with your pricing stakeholders
    • Learn practical techniques and tools that are useful in your pricing processes.
    • Understand how to draw intelligence out of the market data
    • Work out price competition strategies that defend the bottom line
    • Develop tactics to manage prices cross your offering

    This is your opportunity to learn, discuss and reflect on Spare Parts Pricing!

    Participant Profile

    This training is for anyone who wants to improve their knowledge of the latest best practices in Spare Parts Pricing. 

    This will include those responsible for global and local pricing, financial experts and controllers, marketing directors, product managers, and key account managers.

    In fact, it’s for everyone who wants to gain a solid basis in spare parts (and services) pricing or spice-up their pricing skills in an intensive 2-days training.

  • Day 1 : 9.00 - 17.00 hr
    Day 2 : 9.00 - 17.00 hr

    Day 1:


    Introduction & Agenda

    Fundamentals of Parts Pricing    

    Pricing Power, Trends, Waterfall, Approaches,

    Pricing Strategy               

    Price Positioning, Price Architecture, Methods

    - Lunch Break          

    Market- & Value-based Parts Pricing       

    Pricing Methods

    Exercise: Parts Pricing in Action, Case Value Pricing

    Parts Pricing Tools: Excel, Software or AI?            

    Q&A and Wrap-up                         

    Day 2:

    Regional Pricing

    Regional Pricing, Gray Markets, Currency, …

    Customer Conditions & Terms   

    Case Study 1: Service Pricing

    - Lunch Break      

    Pricing Organization, Governance & Processes   

    Case Study 2: Industry Specifics 

    Price Implementation & Communication              

    Implementation Rules, Value Selling, ...

    Pricing Analytics & Dashboards (PowerBi & Tableau)        

    Q&A and Wrap-up                         

  • Avatar

    Accenture, Senior Project Lead
    Dr. Marcus F. Demmelmair

    Dr. Marcus F. Demmelmair is senior project leader within Accenture’s CEO & Enterprise Strategy practice. Marcus’ passion is to advise on commercial strategies leveraging new business models, analytics & artificial intelligence as well as innovative technologies. Over 9 years of consulting, Marcus help clients to find new levers for top-line growth across various B2C and B2B industries in Europe, Asia and the US.


    Accenture, Strategy Principal Director
    Daniel Lindner

    Daniel Lindner works as a Strategy Principal Director in the Unit Customer Sales & Service at Accenture. Since 2012, he has led more than 100 consulting projects for market-leading and mid-sized clients from the mechanical engineering and systems engineering industries, as well as component manufacturers. His focus topics are pricing strategy, data-driven / digital pricing and pricing software. He has won several consulting awards for his pricing approaches.

  • Dates

    Type : In-Person
    Start : 17 Apr 2023 at 09:00
    End : 18 Apr 2023 at 17:00
    Duration : 2 days
    Location : TBD

    Training Fees

    The normal fee for Spare Parts Pricing is €1895.00 (+ VAT)

    The program fee includes

    The training fee includes :

    • Course material - print and digital of the pricing course
    • Coffee, tea & refreshments during the pricing course
    • Lunches during the pricing training

    It does not cover travel, accommodation or other incidentals.  We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
    We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

    If you have further questions, please connect with Astine Badeyan (Learning & Development Manager) -astine.badeyan@pricingplatform.com

    * EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions. For more information please have a look at our  Terms & Conditions

    Training Fee Discounts

    • BRING A COLLEAGUE AND GET -15% discount on both tickets
    • REGISTER WITH 3 AND GET -20% discount on your tickets

    EPP member ? Log-in to get your member discount. 
    Find all your benefits in the membership area.

Looking for advice or a customized training?

Contact our Learning & Development Managers:

Ripsime Matevosian - CPM programs and in-company/customized programs

Astine Badeyan – Open programs

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