Revenue Growth Management - Essentials (consumer goods)

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  • What is it?

    A 2-day program to assess the Revenue Growth Management maturity, accelerate RGM concepts and best practices followed by a hands-on workshop to identify key RGM opportunities in the organisation. 

    Objectives

    You will learn a Pricing & Revenue Growth Management approach, fully specific to Consumer Goods.

    This approach typically brings +4% to +17% of Net Sales and Margin growth acceleration. The training and workshop will enable you to understand and identify the most effective Revenue Management levers, to effectively mitigate current inflation prices, along actionable RGM Interventions, bridging Consumer Value, Brand Building, Pack Price Architecture, Consumer Pricing, Mix, Shopper-based Promotion Effectiveness and Omnichannel Commercial planning.

    This will be achieved via:

    RGM Training, reviewing each Levers of Value Extraction

    The Revenue Growth Equation, Consumer Goods Value, and the 5 levels of RGM

    Case studies

    Hands-On Workshop. 

    Participant Profile

    This training is targeted at the following functions:

    • Pricing & RGM managers, directors
    • Commercial managers, directors
    • Marketing managers, directors
    • Innovation managers, directors
    • Key Account managers, directors

    This training is targeted at the environments/sectors:

    - Consumer Goods, CPG, F&B, Health OTC, FMCG, Retailers, Luxury Goods

  • Day 1

    RGM Levers

    • Price Pack Architecture: optimal line up and assortment, including optimal incremental Innovations, to maximize growth.
    • Consumer Pricing: right price strategy, and consumer value-based tactics
    • Mix Optimisation: How to leverage optimal Mix across product, brand, channel and retailer dimensions.
    • Introduction to Promotion Effectiveness, in line with brand and pricing strategy.
    • Introduction to Commercial Plan by Retailer.

    Day 2

    Making RGM Work

    • General recap of RGM levers
    • Business review (external factors, Brands, Trade, Finance)
    • Self-assessment review
    • RGM levers teamwork
    • Pricing confidence
    • Market growth analysis
    • Team discussion based on key RGM questions supported by self-assessment and pre-work
    • Brainstorming ideas
    • Presentation to group
    • Mapping of opportunities
    • Business Impact, revenue generation
    • Enabler/ Accelerator of RGM best practices
  • Avatar

    Co-founder and CEO
    of PricingOne
    Ji-Hoon DIERCKX

    Ji-Hoon comes with more than 20 years experience in CPG RGM. At Procter & Gamble, he has been leading Revenue Growth Management (RGM) and Pricing Strategy. Now CEO and Founder of PricingOne, a Pricing & Revenue Growth Management consulting firm, specialized in Consumer Goods. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors.

    Avatar

    Co-founder and Chief Product Officer
    of PricingOne
    Samer GABR

    Samer GABR brings 20+ years of experience in Consumer Goods and RGM. At Procter & Gamble he has led business model transformation across Europe, Africa and Asia, guiding several business units to achieve best-in-class revenue and profit growth, as well as leading the development of cutting-edge Pricing and Revenue growth analytics solutions. Now co-founder and Chief Product Officer of PricingOne - a Pricing & Revenue Growth Management consulting firm. Helping CPG/FMCG companies unlock growth where others can't through consumer-centric RGM approach.

     

  • Dates

    Type : In-Person
    Start : 23 May 2023 at 09:00
    End : 24 May 2023 at 17:00
    Duration : 2 days
    Location :

    Training Fees

    The normal fee for Revenue Growth Management - Essentials (consumer goods) is €1895.00 (+ VAT)

    The program fee includes

    The training fee includes :

    • Course material - print and digital
    • Coffee, tea & refreshments during the course
    • Lunches during the course

    It does not cover travel, accommodation or other incidentals.

    We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
    We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

    If you have special requests, please connect with Astine Badeyan : astine.badeyan@pricingplatform.com

     * EPP reserves the right to cancel or postpone events/sessions, or alter the country, location/venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.

    For more information please have a look at our  Terms & Conditions

    Training Fee Discounts

    • BRING A COLLEAGUE AND GET -15% discount on both tickets
    • REGISTER WITH 3 AND GET -20% discount on your tickets

    EPP member ? Log-in to get your member discount. 
    Find all your benefits in the membership area.

     

Looking for advice or a customized training?

Contact our Learning & Development Managers:

Ripsime Matevosian - CPM programs and in-company/customized programs

Astine Badeyan – Open programs

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