The increasing power of artificial intelligence and machine learning now enables companies to experiment and “run the numbers” on any range of prices they wish. They can look for an optimized uniform price for everyone or pursue near-complete price personalization in real time.

The Life Sciences industry is constantly evolving, driven by innovations, market dynamics, and regulatory changes. One critical aspect that often goes overlooked is the management of Loss of Exclusivity (LOE). LOE represents a pivotal point in a product's lifecycle when market exclusivity ends, opening the door to generic competition. Unfortunately, many companies fail to proactively plan and manage their LOE transitions, leaving them vulnerable to immense revenue erosion and market share loss.

Words wield remarkable power in shaping perceptions and facilitating understanding. For a couple of years now, we have observed that the word ‘pricing’ for many teams does not cover the full modern, and more strategic, role and intent – and in a sense is simply not the right word.

A company’s pricing power is critical to its long-term growth and value. But what exactly is pricing power? How do you get it?

Leveraging advanced Predictive AI to optimize pricing amidst a dynamic market with varying inflation, economic slowdowns, and increased competitor rivalry. The article includes real-life evidence of positive business impact.