Strategies & Tactics of Pricing

LEARNING JOURNEY

Master the art of pricing to drive profitability, gain a competitive edge, and achieve business success.

1. The importance and impact of pricing

• Gain a comprehensive understanding of the significance of pricing in business and its role in shaping a company's profitability and success.
• Examine case studies and real-world examples to illustrate the impact of pricing decisions on both businesses and consumers.
• Learn how pricing can be used as a competitive advantage and a tool for achieving specific business objectives.

2. The roadmap to pricing excellence

• Reflect on a structured approach to pricing by learning about key steps, challenges, and the need for ongoing development.
• Create your roadmap for implementing pricing excellence, including goal setting and key performance indicators (KPIs).

3. Gaining transactional control

• Understand how to regularly review insights from your data is one of the most powerful pricing tools you can use to have effective control and identify areas of improvement.

4. Installing your pricing policy

• Explore various pricing strategies and their implications for revenue generation and market positioning.
• Explore the concept of value-based pricing and how to align pricing strategies with customer perceptions of value.

5. Closing the knowledge gap - the pricing toolbox

• Understand how to conduct pricing research and analysis to make data-driven pricing decisions.
• Identify common pricing challenges and how to address them, including pricing pressure, competition, and market changes.

6. Price getting

• Deep dive into the price waterfall to understand how discounts, rebates, and other incentives can align channel behavior with your own goals.
• Remember how homus economicus comes into play for pricing decisions.
• Learn how to avoid price pressure and price wars and how to fight them when fighting is unavoidable.

Wrap-up/lesson learned

Personal action plan