2nd Edition Q3/2023

Empowering the Pricing & RGM Community with Actionable Knowledge

Welcome to our new online pricing publication, EPP Pulse. In today's fast-paced business environment, staying connected and sharing expertise is more important than ever. EPP Pulse is designed to facilitate both aspects, offering relevant content for our community while simultaneously creating opportunities for you to contribute with your own experiences and insights.

“EPP Pulse serves and reflects the tremendous growth of the pricing and revenue growth profession."

With EPP Pulse we want you to be part of the reflection and discussions that drive the profession.

EPP is the global business community for pricing and revenue management professionals and provides professional guidance on behalf of the global pricing and revenue growth management community to create a triple win: for your company, trade partners and end-users.

Pol Vanaerde
Founder EPP - Pricing Platform
Actionable Insights
Mateus Barros | Senior Strategy, Analytics & Pricing Executive
Focus on pricing is the most powerful way to boost companies’ profitability. Nothing else impacts more positively the business than having the price right. Unfortunately, many companies also face the dark side of a poor price management with disastrous consequences.
2nd Edition | Q3 2023
Solving The Sisyphean Challenge
Kaushal Kishore | Pricing transformation consultant | Merck
As pricing is becoming a key topic for the industry due to multiple factors eg competitive pressure, supply chain issues etc, the focus and investments would continue to rise in the time to come.
2nd Edition | Q3 2023
The Synergy of Machine Learning and Human Expertise in Pricing Optimisation     
Arian Oosthoek | Co-founder | SYMSON
In the current, challenging market context, companies need to calibrate RGM levers to succeed. Based on our project experience we share six levers that can be activated to obtain substantial benefits.
2nd Edition | Q3 2023
The major obstacles preventing organisations from fully embracing the pricing and value culture
Maria Kolesnikova | Pricing Manager
This article examines the major obstacles preventing organisations from fully embracing the pricing and value culture as part of their customer excellence and growth journey. The author discusses how different actions, including those at a very bottom level of the pricing organisation, can contribute to the implementation of the pricing mind-set, accelerating top management's strategy.
2nd Edition | Q3 2023
How to tackle the current crisis with smart RGM moves
Dan Zatta | Head of Sales, Pricing & TopLine Strategies and Partner | Valcon.
In the current, challenging market context, companies need to calibrate RGM levers to succeed. Based on our project experience we share six levers that can be activated to obtain substantial benefits.
2nd Edition | Q3 2023

1st Edition Q2/2023

  • Navigating the Pricing Odyssey 

    Ignasi Moreno | Pricing & Analytics Manager
  • The 7 Misconceptions of SaaS Pricing  

    Dr. Marcus F. Demmelmair - Principal
  • Mastering the Language of Pricing 

    Ebrahim Elebiary | Sales Operations & Pricing Director - Commercial EU
  • Giving Voice to Dynamic Pricing 

    Dr. Jose Mendoza | Associate Professor of Practice in Retailing and Consumer Sciences
  • Pricing Lessons from Startups 

    Dr. Ian Tidswell | Founder and CEO
  • Mastering Data Quality

    José Vela | Global Director of Pricing

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