This article investigates the intricate dynamics of price elasticity, exploring how consumer behaviour and market conditions influence a company's pricing power. Through Warren Buffet's lens of pricing power as a critical business metric, we examine the factors that shape price elasticity, including market leadership, relative price positioning, the availability of substitutes, and promotional and media strategies. The insights provided highlight how market leaders maintain lower price elasticity through strong brand loyalty and perceived value, the risks of misaligned premium pricing, and the impact of substitutes on consumer choices. Additionally, the article discusses how increased promotional activity can lead to higher price sensitivity and the crucial role of media support in shaping brand perception and reducing price elasticity. For pricing professionals, the analysis offers actionable strategies to optimize pricing, balance short-term promotional gains with long-term brand value, and leverage media to sustain competitive advantage.

As pricing becomes a more central focus in the boardroom, the ability to execute tailored and agile pricing strategies will be essential for businesses looking to navigate future volatility and protect profit margins. This article provides detailed insights into the challenges being faced by pricing professionals today, exploring the gap between pricing intentions and execution, and highlighting robust pricing as a strategic advantage for businesses. 

The “GenAI” revolution is in full swing. Cross-functional use cases are created based on the latest methods of generative artificial intelligence and can, among other things, process image or voice data without predefined rules. In this article, the authors show what is different compared to previous AI methods and what are new possible applications in pricing and sales. Last but not least, practical guidance how to quickly industrialize use cases in brownfield organization is provided.

How can retail companies manage costs and revenue effectively without oversimplifying their business processes?

In the past few years, the UK’s online beverage market has seen remarkable growth. In this market report about the Pricing Trends in The UK Sparkling Wine Market, we will dive into how retailers position their private-label sparkline wines to capture a larger market share during the most competitive time of the year: the leadup to Christmas and New Year.