Tariffs are increasingly shaping the decisions of pricing, sourcing, and supply teams. And yet, we still see many businesses respond to them reactively, treating each new change as an isolated event rather than part of a larger pattern. To explore why this reactive posture can be risky, let’s consider three short stories. Each highlights a different aspect of how consumer expectations, policy shifts, and brand strategy converge, and what happens when that alignment breaks down.

This paper attempts to build on a first mapping of the start of AI in bio-pharmaceutical’s pricing and market access function and illustrate the progress since then through several use cases. There has been some serious capability progress.

As inflation and competitive pressure intensify across the FMCG sector, brands face a critical challenge: how to protect profitability without compromising brand equity. This article explores how industry leaders are meeting that challenge by embedding Revenue Growth Management (RGM) into the heart of their commercial strategy.

In the opaque world of B2B, where pricing isn't readily transparent and deal structures are complex, competitive pricing intelligence becomes paramount. Winning deals hinges on understanding the competitive landscape – securing contracts at prices that ensure profitability, not just market share. Yet, many B2B pricing teams struggle to integrate this crucial practice. Let's unpack the obstacles and offer actionable solutions.

This article explores how Revenue Growth Management (RGM) is evolving in response to today’s volatile market dynamics. From inflation and supply chain disruptions to shifting consumer behavior, RGM professionals face unprecedented challenges. Yet, within this complexity lies opportunity. This article delves into actionable strategies for navigating these challenges, including leveraging emerging markets, fostering win-win partnerships, and drawing inspiration from timeless Chinese stratagems. By balancing short-term tactics with long-term strategy, embracing data-driven insights, and fostering cross-functional collaboration, RGM can transform from an operational function into a strategic powerhouse. Whether you’re a seasoned RGM leader or an aspiring professional, this article offers a fresh perspective on driving sustainable growth in an increasingly competitive landscape.