As drug prices and the cost of care continue to rise worldwide, it’s more important than ever to bring therapies to patients in a cost-effective way. We believe that innovative reimbursement agreements will continue to provide a vital gateway to patient access in coming years. This year we monitored publicly available agreements across the US, Europe and many emerging markets.  

Hear from Industry expert, Daniel Parle, as he shares findings and insights from the 2024 Report. We’ll discuss this year’s data from Lyfegen’s public access agreements Library, which reflects a significant shift toward innovative reimbursement agreements that support the accessibility of high-cost therapies. We will also share how data and AI can help to improve drug contract negotiations and enable accelerated access. 

The landscape of pricing teams is evolving rapidly, driven by technological advancements, market dynamics, and changing customer behaviors. We will delve into these transformations, share insights, and explore forward-looking strategies that can shape the success of businesses. You will learn: 

• The role of AI and technology in pricing 

• Setting a team size for pricing teams 

• Future skills for pricing professionals 

With economic volatility on the rise, manufacturing and distribution companies face increasing pressure to maintain margins and navigate unpredictable market shifts.

Join Kalle Aerikkala, Business Consultant at Vendavo, as he reveals 2025’s top pricing trends and shares strategies for turning uncertainty into growth and profitability opportunities.

What You'll Learn:

- Key pricing trends in 2025 and how they will influence manufacturing and distribution

- Findings from Vendavo's Top Growth Drivers Report and Pricing Report

- How to leverage data and technology to optimize pricing for profitability and growth

- Strategies for aligning pricing with financial goals to drive commercial excellence in your organization

What does operational pricing excellence look like now and in the future? Drawing on an extensive benchmarking survey and detailed data and expertise, EVERSANA's NAVLIN team will present the state of operational pricing excellence and what the future will hold.

In the complex landscape of Revenue Growth Management (RGM), balancing the needs of manufacturers, retailers, and shoppers is the key to long-term success. In this webinar, we’ll explore the "Triple Win" concept, focusing on how a deep understanding of shopper behavior can generate value for all stakeholders.

During the webinar, we will:

- Deep-Dive into the Triple Win Concept: Understand how the Triple Win framework can align the interests of manufacturers, retailers, and shoppers to drive sustainable growth

- Importance of Shopper Understanding: Discover why a complete understanding of shopper and consumer behavior is crucial for achieving a true Triple Win and how any other method risks falling short by only benefiting manufacturers and retailers

- Examples to Identify the Triple Win: How are leading companies successfully identifying and implementing shopper-centric RGM strategies to achieve the Triple Win By centering your RGM approach around the shopper, you can enhance margins for both manufacturers and retailers while keeping shoppers engaged and loyal.

Join us to learn how to transform your RGM strategy for long-term success.

In this webinar, we’ll explore how advanced analytics and AI are transforming businesses by moving beyond data insights to actionable strategies. Learn how organizations can leverage AI to enhance decision-making, improve operational efficiency, and unlock new growth opportunities. We’ll discuss practical approaches to AI integration and how to overcome common challenges in its adoption.

Is your business ready to harness the full potential of your data for effective Trade Promotion Management (TPM)?

In this webinar, TELUS Consumer Goods will show you how to unlock the power of your data and ensure your organisation is prepared for a successful TPM implementation. Whether you're planning an ERP upgrade or integrating IT systems across your operations, this session will provide actionable strategies to optimize your data and technology for maximum impact.

What You’ll Learn:

Data Preparedness: Understand the critical role of data in a TPM project and learn how to assess your organisation’s readiness for an ERP upgrade, including best practices to ensure your systems and data are optimized for success.

IT Integration: Discover how to perform a comprehensive Business Readiness Assessment and seamlessly integrate IT systems across your entire product suite.

Future Trends: Stay ahead of the curve with insights into future trends in Trade Promotion Management and learn how TELUS Consumer Goods is helping businesses set themselves up for long-term success.

Ready to unlock your data’s potential for Trade Promotion Management success? 

This webinar tackles innovative ways to do early asset valuation and how to think about indication sequencing because of changing global rules like US IRA.

In our annual consumer price/promotion survey, we dive into how consumer trade-offs continue to evolve as inflation stabilizes. Although price increases are slowing, many consumers are still feeling financial strain and actively seeking ways to get the most value. At the same time, consumers continue to recognize and value brands, choosing based on more than just price.

Key Take-aways:

• Price Remains Crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.

• Shifting “Back to Brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.

• Ongoing Trade-Down Behavior: The trend of trading down remains strong, affecting both brand and store selection

• Role of Promotions: Strategic promotions are an important factor in influencing consumer choice, impacting both brand and store selection.

EPIC Conjoint tested the optimal pricing for homecare brands in the UK in the Toilet Tissue, Laundry and Household cleaning categories vs the leading Own Label products in Tesco. We were able to identify what "brand" is worth and the optimal price premiums that brands could hold. We found differences in Male vs Female and North vs South behaviour. This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take. We chose these categories because OL has made the biggest inroads (see below) where Tissue (44% now OL) and homecare (20%). This same logic can be applied to challenger brands.