EPP Resources
Digital Hub - Webinars

In our annual consumer price/promotion survey, we dive into how consumer trade-offs continue to evolve as inflation stabilizes. Although price increases are slowing, many consumers are still feeling financial strain and actively seeking ways to get the most value. At the same time, consumers continue to recognize and value brands, choosing based on more than just price.

Key Take-aways:

• Price Remains Crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.

• Shifting “Back to Brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.

• Ongoing Trade-Down Behavior: The trend of trading down remains strong, affecting both brand and store selection

• Role of Promotions: Strategic promotions are an important factor in influencing consumer choice, impacting both brand and store selection.

EPIC Conjoint tested the optimal pricing for homecare brands in the UK in the Toilet Tissue, Laundry and Household cleaning categories vs the leading Own Label products in Tesco. We were able to identify what "brand" is worth and the optimal price premiums that brands could hold. We found differences in Male vs Female and North vs South behaviour. This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take. We chose these categories because OL has made the biggest inroads (see below) where Tissue (44% now OL) and homecare (20%). This same logic can be applied to challenger brands.

Defining and measuring successful price and market access strategies and outcomes is critical to successful launch of new products and indications. This webinar will cover how to think about tackling these challenges and how to thing about your key KPIs.

Join this webinar to discover best practices for planning and preparing key global pricing processes and leveraging technology to enhance efficiency and outcomes. We'll cover crucial use cases, including:

- Preparing for an in-market price change, complete with illustrative governance and approval steps;

- Managing both ends of the product lifecycle with launch and loss of exclusivity (LoE) scenarios;

- Preparing your budget and forecast simulations;

This session will provide an overview of these business scenarios, followed by a hands-on demonstration of how Model N’s Global Pricing Management system can effectively support each use case.

Join us for an insightful webinar where we will delve into the transformative impact of AI technologies on Revenue Growth Management (RGM). As we build on the discussions from the recent FMGC/CPG Revenue Growth Management Forum, this session aims to provide a comprehensive understanding of AI's role in revolutionizing RGM practices. Engage with us to uncover how AI is changing the landscape of data analysis, decision-making, and business operations.

This webinar is perfect for those looking to speed up their digital transformation journey within their organizations, especially in the face of heightened competitive actions, and evolving consumer behaviors influenced by technology and economic conditions, all within the new Generative AI era!

Topics covered:
- AI in RGM: How advancements in AI technologies enhance data analytics to help businesses maximize revenue growth, with real-world examples and insights into the new generation of AI-powered tools essential for modern strategies.

- Evolving Decision-Making: The shift from finding answers to asking the right questions and how to build narratives that support strategic decisions.

- Business Benefits: Key advantages such as faster time to market, risk mitigation, and improved communication across the organization.

- Workforce Transformation: The impact of AI on creativity, management practices, and overall business operations.

Don’t miss this opportunity to learn and collaborate on the future of Revenue Growth Management!

Join us for an insightful conversation as we delve into the transformative impact of generative AI on the pricing landscape. In this webinar, we'll explore the potential of generative AI in pricing strategies, its current applications, and considerations for businesses looking to integrate this technology. Whether you're curious about the role of AI in setting prices or evaluating its readiness for your business, this discussion promises to provide valuable insights. Don't miss out on this opportunity to gain a deeper understanding of how generative AI is reshaping pricing dynamics.

Is your organization reevaluating the financial impact of your pricing strategy on company growth? You’re not alone. The economy hasn’t reacted the way many global organizations thought it would. How do you make sure you’re on track today and ready to adapt tomorrow? Steer your organization toward reduced risks by examining margins, identifying sources of leakage, and getting the right insights to accelerate your pricing strategy.

In this webinar, you’ll learn:
· How to uncover what’s driving your business and profitability
· Best practices for alleviating common margin drivers and changes
· How companies have digitally transformed their pricing strategy

Join us for a webinar where PwC will present valuable insights and research on how sustainability measures can support and influence customer behavior change. Discover how these measures can drive profitable growth for your business.

Topics that will be discussed:
- Understanding your target audiences and how it contributes to the right sustainability messaging
- Taking your customers on a sustainability journey: starting with awareness to lay a steady foundation
- Combining new sustainability measures and initiatives with the most appropriate pricing strategy and techniques to optimize your margins

Don't miss this opportunity to learn how to support your customers with sustainable transformation while driving profitable growth.

Unfortunately, many businesses are still facing turbulent times due to post-COVID challenges, high inflation, volatile and rising costs as well as changes in demand. To navigate successfully through these waters, businesses must have good understanding of their offering in terms of value and pricing.

During the webinar we will outline different ways in pricing to manage and overcome these challenges by providing some theoretical background as well as practical use cases. We will reflect on short-term price optimization possibilities such as customer-specific, product-specific and cost-specific price improvements, as well as mid- to long-term price improvements reflecting the entire pricing environment ranging from pricing strategy, price determination, price controlling to price operations.

Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what market changes impacted us in 2023 and how pricers responded. He will then pull out his crystal ball and predict where pricing is going in 2024. A focus will be on how AI is changing pricing today and its growing impact in the future.
- Highlights of pricing transformation in 2023
- Our predictions for 2024 and beyond
- The elephant in the room: AI in Pricing