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Digital Hub - Webinars

The latest handful of offerings from EPP.
EPP Prime members get access to all our recorded webinars

The latest handful of offerings from EPP.
EPP Prime members get access to all our recorded webinars

Hit the Gas or Pump the Brakes? Turn Insights into Actions that Drive Profitability

Webinar, 2024

EPP Prime Only

Is your organization reevaluating the financial impact of your pricing strategy on company growth? You’re not alone. The economy hasn’t reacted the way many global organizations thought it would. How do you make sure you’re on track today and ready to adapt tomorrow? Steer your organization toward reduced risks by examining margins, identifying sources of leakage, and getting the right insights to accelerate your pricing strategy.

In this webinar, you’ll learn:
· How to uncover what’s driving your business and profitability
· Best practices for alleviating common margin drivers and changes
· How companies have digitally transformed their pricing strategy

Support your customers with sustainable transformation while driving profitable growth

Webinar, 2024

EPP Prime Only

Join us for a webinar where PwC will present valuable insights and research on how sustainability measures can support and influence customer behavior change. Discover how these measures can drive profitable growth for your business.

Topics that will be discussed:
- Understanding your target audiences and how it contributes to the right sustainability messaging
- Taking your customers on a sustainability journey: starting with awareness to lay a steady foundation
- Combining new sustainability measures and initiatives with the most appropriate pricing strategy and techniques to optimize your margins

Don't miss this opportunity to learn how to support your customers with sustainable transformation while driving profitable growth.

Managing Uncertainties In Pricing

Webinar, 2024

EPP Prime Only

Unfortunately, many businesses are still facing turbulent times due to post-COVID challenges, high inflation, volatile and rising costs as well as changes in demand. To navigate successfully through these waters, businesses must have good understanding of their offering in terms of value and pricing.

During the webinar we will outline different ways in pricing to manage and overcome these challenges by providing some theoretical background as well as practical use cases. We will reflect on short-term price optimization possibilities such as customer-specific, product-specific and cost-specific price improvements, as well as mid- to long-term price improvements reflecting the entire pricing environment ranging from pricing strategy, price determination, price controlling to price operations.

Bold Pricing Predictions for 2024

Webinar, 2024

EPP Prime Only

Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what market changes impacted us in 2023 and how pricers responded. He will then pull out his crystal ball and predict where pricing is going in 2024. A focus will be on how AI is changing pricing today and its growing impact in the future.
- Highlights of pricing transformation in 2023
- Our predictions for 2024 and beyond
- The elephant in the room: AI in Pricing

EPP Learning Webinar - How to price for higher margins and faster growth in retail and eCommerce?

Webinar, 2024

EPP Prime Only

In this webinar you will learn how to price for growth where it really matters, and how to gain extra margins where consumers don’t care—by leveraging the different strategic roles articles play in your assortment: how to identify them and how to price them as an offline, online or multi-channel retailer.

Master Promotions in 2024: New consumer insights reveal secrets to optimizing promo strategies

Webinar, 2023

EPP Prime Only

Have you hit a ceiling when it comes to price increases? Feeling the strain on your volume growth and bottom-line? Considering promotions to drive growth, without sacrificing profits?

If there’s a growing sense of urgency to dial up promos in 2024, join this webinar to learn how to effectively command the "promotion lever" with precision and certainty.

The key to optimal promotions strategies which drive incremental value, is understanding and predicting consumer behavior.
Given today’s market dynamics, SKIM’s revenue management practice conducted new research to explore shifting price perceptions in Europe.

Join us to hear these insights and the promotion secrets to creating a win-win-win for your company, retailer and consumer.

Key takeaways:

• New consumer insights on how promotions influence purchasing decisions across multiple FMCG categories
• Key consumer behavior “considerations” to incorporate when devising an effective promotion strategy
• Where and when promotions should best be utilized to drive a healthy business for you and your retail customers
• Which promotion attributes best drive conversion from consideration to purchase, across channels.

Pricing and Revenue Management with AI & Machine Learning

Webinar, 2023

EPP Prime Only

Digitization is taking over the corporate world by storm. However, pricing remains in the pen-and-pencil era. Many companies still use static elasticities and Excel models, which fail to capture the complexity of real-life challenges. Worse yet, better technology is available but is not being leveraged sufficiently. In this webinar, we will explain how new technology can help unleash value for your team. Join us to learn more about using AI and machine learning for pricing and revenue management and how you can leverage them for better, faster outcomes.

Tracking Market Access Performance With Navlin: How Market Access Leaders are benchmarking Price & Access Performance

Webinar, 2023

EPP Prime Only

Having a strong data and analytical basis for analyzing, benchmarking and sharing insights in informative, graphical and predictive ways can help market access teams perform better and communicate more effectively and drive to greater success. 

  • What are critical KPIs to be tracking in market performance? 
  • How can you benchmark your performance against competitors or industry standards and analogs? 
  • How can you predict competitors' performance in launch and use that in your own plans? 
  • How can you use market access KPIs and data to identify payer differences across indications and anticipate challenges in your launches and indication expansions?

Capture Online & Offline willingness to pay and price sensitivity in one conjoint

Webinar, 2023

EPP Prime Only

As shoppers purchase online in increasing numbers, they can display different preferences, needs, willingness to pay and price sensitivity versus instore. EPIC Conjoint's new Online + Offline rapid conjoint solution allows companies to capture all the aforementioned in just one conjoint survey. This webinar will provide insights on:
• How much customer preferences differ between online and offline and why
• Whether products are more likely to be purchased online versus offline
• If customers are willing to pay more or less online
• Does price sensitivity differ by channel
• Are price promotions more effective online versus offline

Simplifying Price Management: Ideas to Manage Your Pricing Strategies for Thousands of Price-Product Combinations

Webinar, 2023

EPP Prime Only

Are you tired of spending countless hours grappling with manual tasks and drowning in a sea of frustrating Excel sheets while managing pricing strategies for a vast array of product combinations? If this is you, look no further! Join our transformative webinar, "Simplifying Price Management: Ideas to Manage Your Pricing Strategies for Thousands of Price-Product Combinations,". In this webinar, we will explore the challenges of price management and unveil powerful solutions that pricing software can offer. Discover innovative ideas and strategies to streamline and optimize your pricing processes, ultimately enhancing your profitability and competitive edge.

Our seasoned pricing experts will guide you through a comprehensive journey aimed at simplifying and streamlining your price management processes. We will explore innovative techniques and cutting-edge tools designed to revolutionize your approach to managing complex price-product combinations. Say goodbye to manual calculations, data inconsistencies, and spreadsheet nightmares, and embrace an efficient, automated pricing system that maximizes profitability and minimizes effort.

Key takeaways from the webinar:
1. Understanding the complexities of managing pricing strategies for diverse product portfolios
2. Overcoming common pain points associated with manual tasks and Excel sheet overload
3. Exploring advanced pricing strategies tailored to your unique business needs
4. Leveraging technology to automate pricing calculations, data analysis, and decision-making
5. Implementing best practices for accurate pricing, revenue optimization, and competitive advantage
6. Real-life case studies showcasing successful price management transformations
7. Q&A session with our experts to address your specific challenges and concerns

Don't miss this opportunity to gain valuable insights and strategies to elevate your price management approach.