EPP Resources
Digital Hub - Webinars

Join us for an insightful webinar where we will delve into the transformative impact of AI technologies on Revenue Growth Management (RGM). As we build on the discussions from the recent FMGC/CPG Revenue Growth Management Forum, this session aims to provide a comprehensive understanding of AI's role in revolutionizing RGM practices. Engage with us to uncover how AI is changing the landscape of data analysis, decision-making, and business operations.

This webinar is perfect for those looking to speed up their digital transformation journey within their organizations, especially in the face of heightened competitive actions, and evolving consumer behaviors influenced by technology and economic conditions, all within the new Generative AI era!

Topics covered:
- AI in RGM: How advancements in AI technologies enhance data analytics to help businesses maximize revenue growth, with real-world examples and insights into the new generation of AI-powered tools essential for modern strategies.

- Evolving Decision-Making: The shift from finding answers to asking the right questions and how to build narratives that support strategic decisions.

- Business Benefits: Key advantages such as faster time to market, risk mitigation, and improved communication across the organization.

- Workforce Transformation: The impact of AI on creativity, management practices, and overall business operations.

Don’t miss this opportunity to learn and collaborate on the future of Revenue Growth Management!

Join us for an insightful conversation as we delve into the transformative impact of generative AI on the pricing landscape. In this webinar, we'll explore the potential of generative AI in pricing strategies, its current applications, and considerations for businesses looking to integrate this technology. Whether you're curious about the role of AI in setting prices or evaluating its readiness for your business, this discussion promises to provide valuable insights. Don't miss out on this opportunity to gain a deeper understanding of how generative AI is reshaping pricing dynamics.

Is your organization reevaluating the financial impact of your pricing strategy on company growth? You’re not alone. The economy hasn’t reacted the way many global organizations thought it would. How do you make sure you’re on track today and ready to adapt tomorrow? Steer your organization toward reduced risks by examining margins, identifying sources of leakage, and getting the right insights to accelerate your pricing strategy.

In this webinar, you’ll learn:
· How to uncover what’s driving your business and profitability
· Best practices for alleviating common margin drivers and changes
· How companies have digitally transformed their pricing strategy

Join us for a webinar where PwC will present valuable insights and research on how sustainability measures can support and influence customer behavior change. Discover how these measures can drive profitable growth for your business.

Topics that will be discussed:
- Understanding your target audiences and how it contributes to the right sustainability messaging
- Taking your customers on a sustainability journey: starting with awareness to lay a steady foundation
- Combining new sustainability measures and initiatives with the most appropriate pricing strategy and techniques to optimize your margins

Don't miss this opportunity to learn how to support your customers with sustainable transformation while driving profitable growth.

Unfortunately, many businesses are still facing turbulent times due to post-COVID challenges, high inflation, volatile and rising costs as well as changes in demand. To navigate successfully through these waters, businesses must have good understanding of their offering in terms of value and pricing.

During the webinar we will outline different ways in pricing to manage and overcome these challenges by providing some theoretical background as well as practical use cases. We will reflect on short-term price optimization possibilities such as customer-specific, product-specific and cost-specific price improvements, as well as mid- to long-term price improvements reflecting the entire pricing environment ranging from pricing strategy, price determination, price controlling to price operations.

Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what market changes impacted us in 2023 and how pricers responded. He will then pull out his crystal ball and predict where pricing is going in 2024. A focus will be on how AI is changing pricing today and its growing impact in the future.
- Highlights of pricing transformation in 2023
- Our predictions for 2024 and beyond
- The elephant in the room: AI in Pricing

In this webinar you will learn how to price for growth where it really matters, and how to gain extra margins where consumers don’t care—by leveraging the different strategic roles articles play in your assortment: how to identify them and how to price them as an offline, online or multi-channel retailer.

Have you hit a ceiling when it comes to price increases? Feeling the strain on your volume growth and bottom-line? Considering promotions to drive growth, without sacrificing profits?

If there’s a growing sense of urgency to dial up promos in 2024, join this webinar to learn how to effectively command the "promotion lever" with precision and certainty.

The key to optimal promotions strategies which drive incremental value, is understanding and predicting consumer behavior.
Given today’s market dynamics, SKIM’s revenue management practice conducted new research to explore shifting price perceptions in Europe.

Join us to hear these insights and the promotion secrets to creating a win-win-win for your company, retailer and consumer.

Key takeaways:

• New consumer insights on how promotions influence purchasing decisions across multiple FMCG categories
• Key consumer behavior “considerations” to incorporate when devising an effective promotion strategy
• Where and when promotions should best be utilized to drive a healthy business for you and your retail customers
• Which promotion attributes best drive conversion from consideration to purchase, across channels.

Digitization is taking over the corporate world by storm. However, pricing remains in the pen-and-pencil era. Many companies still use static elasticities and Excel models, which fail to capture the complexity of real-life challenges. Worse yet, better technology is available but is not being leveraged sufficiently. In this webinar, we will explain how new technology can help unleash value for your team. Join us to learn more about using AI and machine learning for pricing and revenue management and how you can leverage them for better, faster outcomes.

Having a strong data and analytical basis for analyzing, benchmarking and sharing insights in informative, graphical and predictive ways can help market access teams perform better and communicate more effectively and drive to greater success. 

• What are critical KPIs to be tracking in market performance? 
• How can you benchmark your performance against competitors or industry standards and analogs? 
• How can you predict competitors' performance in launch and use that in your own plans? 
• How can you use market access KPIs and data to identify payer differences across indications and anticipate challenges in your launches and indication expansions?