Big negotiations are coming — buyers are increasingly better prepared. This workshop shows how to regain deal control when pricing breaks down at execution. Participants work on real deal situations to move beyond price discussions and shape outcomes before and after the RFP. The session draws on real industrial best practices from Tier-1 manufacturing suppliers operating in a highly constrained, long-term supply environment, showing how leading suppliers protect margins and win complex deals by pricing risk, constraints, long-term commitments, and relative BATNAs on both the buyer and seller sides.

To maximize value from the session, participants may opt for a short pre-workshop call with Olivier Dallemagne (ex-BCG Partner) to clarify, structure, and anonymize their own deal cases for focused, practical discussion during the workshop.

Key takeaways:

• Practice real-world negotiation scenarios drawn from complex industrial deals
• Identify the one presales lever that allows you to defend price and win after the RFP, not during discounting
• Stress-test your pricing and negotiation approach against best-in-class deal makers
• Explore practical strategies to defend margins without losing deals
• Gain concrete tools to build confidence and influence in high-stakes pricing discussions

Inflation, promotion fatigue, and fragile loyalty have shifted price versus volume. If you’re asking whether prices went too far and how to rebalance for 2026, this webinar shows how leaders reset price corridors with willingness to pay, choose promotions that pay back, and use pack-portfolio simulations to grow share without subsidizing volume. Expect practical frameworks you can use right away.

As pricing becomes one of the most technology-intensive and strategically critical functions in modern business, the role of the pricing leader will shift dramatically. Traditional responsibilities—cost analysis, price setting, discount governance—are now intertwined with powerful new capabilities like AI-driven optimization, autonomous (agentic) decision engines, and real-time data intelligence.

This webinar explores what today’s pricing leader must master to stay ahead of this accelerating complexity. We will examine how AI and agentic AI systems are reshaping decision cycles, the guardrails required to ensure transparency and trust, and how leaders will progress from strategic price setters, to architects of intelligent pricing ecosystems and custodians of reputation and trust.

Whether you’re starting to explore AI or already deploying advanced pricing tools, this session will help you understand the new leadership capabilities, governance models, and cultural shifts needed to succeed in the next era of pricing.

Successful launches require early visibility into payer expectations, competitive dynamics, and market readiness. This session will show how Launch Strategy & Optimization (LSO) and Insights provide the evidence and structure needed to make informed launch decisions, reduce risk, and drive aligned execution across global teams.

What's in it for you?

1. Align Marketing, Finance, and Sales to drive consistent, data-led pricing decisions.

2. Treat pricing as a strategic lever balancing customer value, revenue, and margins.

3. Leverage shared data to improve forecasting, discounting, and margin control.

4. Enable faster execution through reduced friction and quicker decision cycles.

5. Deliver customer-centric pricing across segments, channels, and behaviours.

6. Drive sustainable growth with integrated, long-term pricing strategies.

AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can’t keep pace. While AI offers powerful tools, success depends on setting realistic expectations and building trust through glass-box solutions.

In this session, we’ll cut through the hype and address the real challenges of AI in pricing:
- Why AI pricing initiatives often stall or fail—and what challenges will emerge in 2026?
- How to establish a foundation for sustainable, explainable AI adoption in pricing, building in transparency and governance
- The critical role of human-in-the-loop workflows for oversight, efficiency, and control to empower pricing professionals

Join us to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact.

Pricing leaders are adapting how to approach their strategies when there is more technology support than spreadsheets, gut instinct, or status quo thinking. Join us as we demonstrate how artificial intelligence is transforming the pricing waterfall—from list price to pocket margin—into your full cycle growth engine.

Discover how AI-powered platforms:

• Detect and stop margin leaks in real time
• Accelerate pricing decisions from weeks to hours
• Deliver explainable, industry-specific guidance across quoting, pricing, and incentives

At the Global Pricing Forum, we explored how strong data is the foundation for AI-powered pricing. Now it’s time to take the next step — from insight to decision.
In this follow-up webinar, we’ll show how data readiness directly empowers smarter, faster, and more confident pricing decisions.
Because only when data is clean, connected, and contextualized can AI truly enhance your decision-making — from price setting to deal guidance.

Decision-making in pricing is only as good as the data it’s built on. Join us to learn how to move from data chaos to clarity — and from manual decisions to intelligent, AI-supported pricing excellence.

1. Translating RGM Strategy into Operational Execution

Bring Revenue Growth Management to life beyond theory by embedding it into everyday commercial routines.

2. Driving Smarter, Faster Decisions with AI and Analytics

Leverage predictive technologies to enhance business agility and empower cross-functional teams.

3. Activating Store-Level Actions with Real-Time Alerts

Equip sales teams with timely, data-driven triggers that lead to faster, more effective in-market responses.

4. Winning at the Shelf: Optimizing Price Pack Architecture and Assortment

Deploy AI-powered insights to fine-tune PPA and SKU mix based on outlet potential and shopper behavior.

Discover how to accelerate pipeline decision-making with a smarter, data-driven approach that combines analogue insights and predictive modeling.

Learn how to quickly and accurately identify comparators using comprehensive data, anticipate market trends, optimize pricing, and inform launch strategies.