EPP Resources
Digital Hub - Keynote Videos

The world is changing towards digital sales and focusing on digital customer experience and pricing analytics are moving from purely transactional views to E2E focus along customer journey. In this context, find out:

• How data has become a golden asset that needs to be operated as a product and managed at scale
• Learn how this requires a change in the ways of working of global functions
• Discover how SE creates organizational DNA around data & analytics to improve customer experience and deliver profitable growth

• Understand how Dell Technologies sells computers with customer specific configurations
• Learn how to optimize services attach and profitability, services pricing needs to reflect the actual sold configuration

• What does the ‘right’ pricing team look like?
• Your talent pool: how do you recruit, maintain, develop a successful pricing team
• Learn how to improve the talent capabilities within your pricing team
• How do people build career in pricing?

• How does pricing work in Retail? – hear real examples of price management strategies
• Moving from a fix price and advertised price to more dynamic pricing – how to do it?
• As many B2B companies are now becoming retailers – hear the know-how of its implementation

    The session will discuss monetization options available to companies that are going through digital transformation.
•  Most common monetization models in digital economy
• Pros/cons of each monetization model
• How pricing departments should be prepared for the business model transformation
• How to choose the right monetization model to deploy
• How to align pricing strategy to the monetization model chosen
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• Discover the 4 stages of the Pricing Maturity Model and take an assessment to understand which stage your organization is in
 
• Learn how technology and process improvements can move you up the ladder
 
• Recommendations for instant progress as well as long-term, sustained profitable growth
 

• The expectations for the pricing team are changing rapidly and opening up immense opportunities for pricing leaders who are ready to take on the challenge of pricing for the digital economy.
• Join this session to learn how expert pricing teams are using AI to move their attention beyond transactional price reviews to focus on the refinement of strategic pricing models.
• Hear how pricing teams gained executive influence by freeing themselves from reactive price exception reviews to deliver insight into what customers really value.

• What is dynamic pricing and why do we need it?
 
• An overview of what has been done and real examples
 
• Real case study of how things were done when executing a dynamic pricing model –The process and its implementation
 
• How to deal with transparency in dynamic pricing?
 
• The way ahead - Implementation of ML based dynamic pricing
 

• Value-based contracting - “start with why”
• Value-based contracting in chronic care – “the least likely case”
• Learnings from around the world – “it’s all about data and mindset"
• Reflections on the future of value-based contracting

This presentation outlays the concept of value from an economics perspective. Learn how concepts such as willingness to pay, value-based pricing, or welfare can be applied to the healthcare market

• Understand the Value Based Procurement framework
• Lesson learnt from the implementation of a Value Based Approach to multiple products
• Examples from published tenders

There are many messages around the coming of AI focus on Technology, but how AI and Auto-
mation change the way pricing managers make decisions and data management?

• Understand what it means in terms of skills and capabilities
• The human-centered perspective of the AI revolution, and its impact of the role of pricing managers within their organization
• How to combine data obtained from traditional sources such as sales transactions and market research with newer sources such as online price scraping, data collected from connected “things” and social media to unlock new insights for improved value capturing
• The new data sources for pricing managers