Successful launches require early visibility into payer expectations, competitive dynamics, and market readiness. This session will show how Launch Strategy & Optimization (LSO) and Insights provide the evidence and structure needed to make informed launch decisions, reduce risk, and drive aligned execution across global teams.

AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can’t keep pace. While AI offers powerful tools, success depends on setting realistic expectations and building trust through glass-box solutions.

In this session, we’ll cut through the hype and address the real challenges of AI in pricing:
- Why AI pricing initiatives often stall or fail—and what challenges will emerge in 2026?
- How to establish a foundation for sustainable, explainable AI adoption in pricing, building in transparency and governance
- The critical role of human-in-the-loop workflows for oversight, efficiency, and control to empower pricing professionals

Join us to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact.

What's in it for you?

1. Align Marketing, Finance, and Sales to drive consistent, data-led pricing decisions.

2. Treat pricing as a strategic lever balancing customer value, revenue, and margins.

3. Leverage shared data to improve forecasting, discounting, and margin control.

4. Enable faster execution through reduced friction and quicker decision cycles.

5. Deliver customer-centric pricing across segments, channels, and behaviours.

6. Drive sustainable growth with integrated, long-term pricing strategies.

As pricing becomes one of the most technology-intensive and strategically critical functions in modern business, the role of the pricing leader will shift dramatically. Traditional responsibilities—cost analysis, price setting, discount governance—are now intertwined with powerful new capabilities like AI-driven optimization, autonomous (agentic) decision engines, and real-time data intelligence.

This webinar explores what today’s pricing leader must master to stay ahead of this accelerating complexity. We will examine how AI and agentic AI systems are reshaping decision cycles, the guardrails required to ensure transparency and trust, and how leaders will progress from strategic price setters, to architects of intelligent pricing ecosystems and custodians of reputation and trust.

Whether you’re starting to explore AI or already deploying advanced pricing tools, this session will help you understand the new leadership capabilities, governance models, and cultural shifts needed to succeed in the next era of pricing.