This webinar will tackle innovative ways to do early asset valuation and how to think about indication sequencing because of changing global rules like US IRA.

EPIC Conjoint tested the optimal pricing for homecare brands in the UK in the Toilet Tissue, Laundry and Household cleaning categories vs the leading Own Label products in Tesco.

We were able to identify what "brand" is worth and the optimal price premiums that brands could hold.

We found differences in Male vs Female and North vs South behaviour. This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take.

We chose these categories because OL has made the biggest inroads (see below) where Tissue (44% now OL) and homecare (20%). This same logic can be applied to challenger brands.

In the complex landscape of Revenue Growth Management (RGM), balancing the needs of manufacturers, retailers, and shoppers is the key to long-term success. In this webinar, we’ll explore the "Triple Win" concept, focusing on how a deep understanding of shopper behavior can generate value for all stakeholders. During the webinar, we will:

- Deep-Dive into the Triple Win Concept: Understand how the Triple Win framework can align the interests of manufacturers, retailers, and shoppers to drive sustainable growth

- Importance of Shopper Understanding: Discover why a complete understanding of shopper and consumer behavior is crucial for achieving a true Triple Win and how any other method risks falling short by only benefiting manufacturers and retailers

- Examples to Identify the Triple Win: How are leading companies successfully identifying and implementing shopper-centric RGM strategies to achieve the Triple Win.

By centering your RGM approach around the shopper, you can enhance margins for both manufacturers and retailers while keeping shoppers engaged and loyal. Join us to learn how to transform your RGM strategy for long-term success.

In our annual consumer price/promotion survey, we dive into how consumer trade-offs continue to evolve as inflation stabilizes. Although price increases are slowing, many consumers are still feeling financial strain and actively seeking ways to get the most value. At the same time, consumers continue to recognize and value brands, choosing based on more than just price.

Key Take-aways:

- Price Remains Crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.

- Shifting “Back to Brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.

• Data Preparedness: getting companies ready for a TPM project to understand where they are in their IT journey from an ERP upgrade perspective.
•  IT Integration: showcasing how companies can perform a Business Readiness Assessment and integrate IT across their product suite. We are looking for a client to join us for this section.
• Future Trends: what can companies expect on the horizon and how TELUS is helping them to setup for success. Aim is to run a short product demonstration here.