"Agentic Future - RGM of Tomorrow,” by Asper.ai will explore how AI-driven, autonomous decisioning is transforming revenue growth management for CPGs. It will highlight key capabilities, real case studies, and how organizations can build future-ready RGM strategies.

Many organisations today have strong strategies, advanced analytics, and clear growth ambitions—yet results still fall short. The issue is rarely the strategy itself. More often, it is what happens when that strategy enters real manufacturer–retailer conversations, where competing priorities, category realities, and commercial pressures shape the final decision. In these moments, even the most well-built approaches can lose momentum if they are not translated into retailer-relevant value and aligned with shared business objectives. In this webinar, Mariam Ghabrial (Marketeers Research) is joined by Sherif Benhawy (Savola Group), bringing perspective from one of the region’s leading FMCG groups, operating at a multi-billion-dollar scale across multiple markets and highly competitive retail environments. Through a live, discussion-led format, they will explore where growth conversations break down, what both sides often miss, and how data can be used more effectively to support better decisions, stronger alignment, and more productive commercial outcomes. We invite both manufacturers and retailers to join the discussion, bring real-world perspectives from their side of the table, and take part in a conversation grounded in the practical realities of delivering growth together.