Join Loacker and Vistex as they share how they set the path to introducing Revenue Growth Management, starting from a fragmented promotions and trade terms landscape. This session explores the organizational, cultural, skill, and technology shifts required to scale Revenue Growth Management in today’s complex CPG environment. Learn how leading companies move from fragmented execution to enterprise‑wide alignment, stronger governance, and more confident, data‑driven growth decisions.

• AI Today: Unpacking the reality of AI utilisation in RGM.
• Practical Payoffs: Where the technology delivers immediate value and practical help right now.
• Risk & Resistance: How to navigate potential pitfalls and overcome organisational resistance.

One product. One customer. Four different prices, depending on whether the deal runs through a GPO, a health network, a direct contract, or all three.

For medical supply companies (and any business selling through complex, overlapping trading partner relationships) this is business as usual.

In this session, Steve Peppler, VP of Product and Business Transformation at Enable, will cover:

• Why GPO, health network, and direct contracts create pricing chaos most systems can't handle
• How to see true margin before the deal, not after the chargeback hits
• Real examples of companies solving this exact problem