Successful launches require early visibility into payer expectations, competitive dynamics, and market readiness. This session will show how Launch Strategy & Optimization (LSO) and Insights provide the evidence and structure needed to make informed launch decisions, reduce risk, and drive aligned execution across global teams.

As pricing becomes one of the most technology-intensive and strategically critical functions in modern business, the role of the pricing leader will shift dramatically. Traditional responsibilities—cost analysis, price setting, discount governance—are now intertwined with powerful new capabilities like AI-driven optimization, autonomous (agentic) decision engines, and real-time data intelligence.

This webinar explores what today’s pricing leader must master to stay ahead of this accelerating complexity. We will examine how AI and agentic AI systems are reshaping decision cycles, the guardrails required to ensure transparency and trust, and how leaders will progress from strategic price setters, to architects of intelligent pricing ecosystems and custodians of reputation and trust.

Whether you’re starting to explore AI or already deploying advanced pricing tools, this session will help you understand the new leadership capabilities, governance models, and cultural shifts needed to succeed in the next era of pricing.

Inflation, promotion fatigue, and fragile loyalty have shifted price versus volume. If you’re asking whether prices went too far and how to rebalance for 2026, this webinar shows how leaders reset price corridors with willingness to pay, choose promotions that pay back, and use pack-portfolio simulations to grow share without subsidizing volume. Expect practical frameworks you can use right away.

Big negotiations are coming — buyers are increasingly better prepared. This workshop shows how to regain deal control when pricing breaks down at execution. Participants work on real deal situations to move beyond price discussions and shape outcomes before and after the RFP. The session draws on real industrial best practices from Tier-1 manufacturing suppliers operating in a highly constrained, long-term supply environment, showing how leading suppliers protect margins and win complex deals by pricing risk, constraints, long-term commitments, and relative BATNAs on both the buyer and seller sides.

To maximize value from the session, participants may opt for a short pre-workshop call with Olivier Dallemagne (ex-BCG Partner) to clarify, structure, and anonymize their own deal cases for focused, practical discussion during the workshop.

Key takeaways:

• Practice real-world negotiation scenarios drawn from complex industrial deals
• Identify the one presales lever that allows you to defend price and win after the RFP, not during discounting
• Stress-test your pricing and negotiation approach against best-in-class deal makers
• Explore practical strategies to defend margins without losing deals
• Gain concrete tools to build confidence and influence in high-stakes pricing discussions

Asia’s pricing and promotion landscape is uniquely complex, shaped by diverse consumer behaviors, market structures, and rapidly evolving digital ecosystems—something we’ve seen firsthand through decades of partnerships with leading regional and global brands. From the role of super apps and e-commerce platforms to the impact of local competitors and regulatory environments, pricing and promotions in Asia require a far more nuanced and dynamic approach than in many other markets.

Join Robin and Kenneth as they dive into what truly influences consumer decisions in key growth markets China and Indonesia. They will unpack how cultural factors, channel dynamics, and promotional mechanics shape purchasing behaviour, and highlight common pitfalls brands face when applying one-size-fits-all strategies. They will also share data-driven insights to help you turn market complexity into competitive advantage—so you can design actionable pricing and promotion strategies that accelerate sustainable growth for your brand.