LEARNING JOURNEY

This 2-day in-person training combines expert-led lectures, peer collaboration, and practical exercises to help participants master subscription pricing strategy and execution in complex B2B SaaS environments. You’ll walk away with actionable frameworks, hands-on tools, and a clear roadmap to elevate your pricing capabilities.

Day 1 – Foundations of B2B SaaS Pricing

• Establish Core Pricing Principles
  Gain a clear understanding of customer value perception, pricing challenges, and key SaaS pricing concepts such as the expansion cube, economic unit, and commercial debt.
  
  
• Build Effective Packaging & Pricing Models
  Explore packaging structures tailored to customer segments and service tiers, and apply a 6-component pricing model framework through hands-on exercises.
  
  
• Manage Usage and Monetization Dynamics
  Learn to structure licensing strategies including upgrades, downgrades, renewals, and fair usage pricing.
  
  
• Set Price Points Strategically
  Discover how to set and position pricing across verticals, geographies, and competitive landscapes using structured frameworks.
  
  
• Implement Structured Discounting Approaches
  Differentiate between structural and sales discounting, and build governance mechanisms to ensure pricing discipline.
  
  
• Link Cost Structure to Growth Strategy
  Understand SaaS COGS, cost proxies, and how cost impacts “land & expand” monetization tactics.
  
  

Day 2 – Organizational Aspects of SaaS Pricing

• Run Successful Pricing Projects
  Learn a step-by-step framework for scoping, planning, and executing pricing transformations—while avoiding common pitfalls.
  
  
• Build a Scalable Pricing Function
  Design the internal structure, processes, and roles needed to operationalize pricing and align cross-functional teams.
  
  
• Communicate Pricing Changes with Confidence
  Craft internal and external communication strategies that support successful rollouts—addressing objections and timing challenges.
  
  
• Apply Learning to Real-World Scenarios
  Use collaborative exercises and practical case studies to apply key takeaways directly to your business context.

Once you register, we’ll send you the detailed agenda so you can explore the full structure of the learning journey.
If you’d like to review it beforehand or need more information, reach out to us at academy@pricingplatform.com.