For me this certification programme was really valuable. !  Especially to get the opportunity to get a deeper insight in interacting with people having the same challenges as we have is of great value !   The certification project is very valuable too.

"The EPP CPM Programme provides a structured approach for addressing pricing challenges. I believe that this approach can help organizations build a strong foundation for pricing initiatives to improve margin performance."

Value based pricing was a topic where we really needed to make progress as a company, otherwise we would end up in a pricing war with Asian vendors.   We now identified strategic projects where we can apply the learned concepts and we further develop value calculators in order to equip sales with value selling tools to confidently engage into the negotiations - proving customers that our products are the best choice for them.   

The margin impact out of my CPM project was 1 M Euro (annually) !  Another huge advantage of our CPM project is that other projects were identified and our top management is now well aware of the impact !