During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on;

• Real case studies of when and how AI has been used to meet the challenges of the new commerce
• AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process    

During these Dynamic Talks, 4 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on:

• Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
• Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool    

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on:

• Real world showcases of moving from selling products to selling products+solutions+services and how to price them
• Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available    

During these Dynamic Talks, 4 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;

• How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
• Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?    

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on:

• Sales excellence: How to increase sales conversion and margin in times of high pressure to recover revenue
• Discount management: How to increase discount efficiency by assessing price acceptance in real-time    

During these Dynamic Talks, 2 top experts will bring Visionary Talks  (20’) bringing their vision to how to approach relevant discussions that are going on:

• Why advanced pricing capabilities are key to serving the omnichannel buyer
• The six stages of Digital Selling Maturity and the key priorities for focus in each stage    
• How your organization can gain competitive advantage through digital acceleration    

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• Find out about the big trend towards using AI for automation and data user – Hear real examples
• Get practical insights on how AI actions achieve speed and precision to profitably serve tomorrow’s customers    

During these Dynamic Talks, 2 top experts will bring visionary talk sessions (2×20’) bringing answers to relevant discussions that are going on ;

• How to get the right customers for the right products on the eCommerce channel
• Pitfalls of eCommerce and how to overcome them
• The best pricing tools to support your B2B eCommerce pricing

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• How to implement and manage online and offline data sources into a pricing data lake to move to the right pricing strategy
• Leveraging the use for price segmentation
• Finding the right operating model to manage a big amount of data – Which data science team do we need and where should it be in the organisation?    

During these Dynamic Talks, 2 top experts will bring rapid fire sessions (2×12’) bringing answers to relevant discussions that are going on ;

• Real examples of how things were done when executing a dynamic pricing model in B2B – Learn the process and its implementation
• Key challenges and solutions when implementing dynamic pricing in B2B    

During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

• Offering additional services to supplement your traditional products – How does it work?
• Learn how to build up a services pricing mechanism from design to practice    

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them.

Readers will learn:

1. The various monetization and value creation models for data-enabled offers
2. The 8 steps of the data monetization framework
3. The best practices in designing differentiated data-enabled offers
4. The value-based pricing of data and options in digital pricing models
5. Business model implications of switching from ownership to consumption model