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Dynamic Talk B2C Session 1 - The latest AI and ML tech developments

  • After download go to: Resource Library
  • Speakers: Yona Paproth - Advanced Analytics Manager – Accenture Applied intelligence; Victor Farnese - Associate Director Revenue Management - KraftHeinz; Stella Penso Lancaster - VP Marketplace Performance - FREE NOW
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 4 top experts will bring Crystal Ball Sessions (20’) bringing their vision to how to approach relevant discussions that are going on ;</p

  • AI-Based Pricing: new models on how AI & ML is being used and how it is implemented to define more dynamic pricing strategy
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  • Analysis of how AI can help us with the analysis of historical data how it will shift your price optimisation process
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Dynamic Talk B2C Session 2: Successfully drive your pricing & promotion strategy for consumer goods

  • After download go to: Resource Library
  • Speakers: Thomas Walter - Global RGM Director - BEL Group; Ji-Hoon Dierckx - Founder & CEO – PricingOne
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • The role of Revenue Growth Management to face new consumer behaviour, distribution and economic trends
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  • How to create and extract consumer value amongst channels
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  • Beyond strategies and analytics, understand the importance of engaging of internal and external stakeholders
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Dynamic Talk B2C Session 3: Integrating Online & Offline to nail your eCommerce strategy

  • After download go to: Resource Library
  • Speakers: Nathalia Rieger - Head of Pricing - Fielmann AG; Marta Varela - Business Revenue Management Director - Grupo Parques Reunidos
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 3 top experts will bring rapid fire session (3×15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Analysis of key components of eCommerce pricing in different segments and in different industries  
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  • Hear successful real case studies of how the integration was done and key takeaways of innovative ways of using eCommerce
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  • Capture the best customers in different digital channels to establish a successful eCommerce strategy
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Dynamic Talks B2C Session 4: New technology tools available to innovate in RGM and Pricing

  • After download go to: Resource Library
  • Speakers: Matt Johnston - Founder & CEO - EPIC Conjoint; Scott Green - VP of Price & Margin Excellence - Stanley Black & Decker; Enrique Perez Abelleyra - Revenue Management Europe Head – Heineken
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;

  • The available tools supporting the implementation of pricing excellence and to integrate the marketing, pricing and sales capabilities  
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  • Real examples of how to master Revenue Growth Management with new technology tools
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  • Explore the new tools available to manage big data and algorithms and how to use them?
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  • Real case studies of price optimisation solutions and software
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EPP Dynamic Talks B2C 1 - Implementing Revenue Growth Management: where are you?

  • After download go to: Resource Library
  • Speakers: Pedro Piccoli Soares - Pricing & Yield Manager - FlixBus; Samer Gabr - Co-Founder & Chief of Product - PricingOne; Alex Paul Suciu - Global Vice President Strategic Revenue Management - Mars Wrigley
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 3 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Implementing ‘true’ RGM
  • Building a roadmap: moving away from promo/trade spend optimisation towards RGM    

EPP Dynamic Talks B2C 2: Achieve an optimised omnichannel pricing strategy

  • After download go to: Resource Library
  • Speakers: Nikolas Beutin - Managing Director – Pricing & Commercial Strategy; European Lead - Accenture; Patrick Winslow – Global RGM & Pricing Director – DRiV (Tenneco). Former Leader at Moen, FedEx, MillerCoors, & Coca-Cola; Alan Milner - Head of Pricing - Cromwell
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Where to place your products and how this affects your pricing strategy
  • Assess how to manage transparency in a multichannel strategy and achieve a successful price across markets and channels    

EPP Dynamic Talks B2C 3: Occasion-led RGM project to step-change business strategy – best practices

  • After download go to: Resource Library
  • Speakers: Andy Williams - Senior Manager – Revenue Growth Management – Kellogg; Pieter Reynders - Associate Partner – McKinsey
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • How occasions insights can help optimize your portfolio and influence your innovation pipeline
  • Approaches for undertaking an OBPPC initiative    

EPP Dynamic Talks B2C 4: Understanding consumer centric value to define your RGM price strategy

  • After download go to: Resource Library
  • Speakers: Michael Fournier - Pricing Strategy and Analytics Lead - McDonald's Restaurants of Canada; Manu Carricano, Founder, TheTopLineLab & Director Institute for Data-Driven Decisions, ESADE Business School; Rachel Young - European Net Revenue Director - Nomad Foods
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;

  • Ideas and real examples of how companies are embracing a consumer centric pricing model now
  • Identifying consumer segments, behaviour and price sensitivity
  • Integrating data and research into a consumer pricing strategy: Transforming data and analytics into actionable strategy