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Dynamic Talk Life Sciences Session 1 - Developing an effective market access strategy to tackle growing pricing pressures in a challenging reimbursement environment

  • After download go to: Resource Library
  • Speakers: Giovanni Tafuri, Director International Market Access and Policy, Apellis Pharmaceuticals; Alan Crowther, General Manager, Global Pricing & Access Solutions, Eversana; Natasa Zibelnik, Global Head of Access, Value and Pricing, EUSA Pharma; Mercedes Prior, International Market Access Director, Grifols; MODERATOR: Elisabete Nunes Gonçalves, Assistant Director, HTA & Market Access, Real World and Late Phase, CTI Clinical Trial and Consulting Group
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • From greater adoption of Real-World Evidence to Joint EU HTA and increased cross-border collaboration – what’s the impact of new Market Access and Pricing trends in Europe in a post-pandemic economy?
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  • Pricing and Market Access launch excellence: identifying key drivers and challenges for a successful launch in a climate of change
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  • Assessing the side effects of greater Net Price Transparency for innovative medicines in Europe – adverse pricing consequences or perceived price fairness?

Mastering Subscription Pricing

Gain expert knowledge, practical tools, and strategic frameworks to build high-performing SaaS pricing models that scale with your business. This hands-on, two-day program blends theory with real-world application, giving you clarity and confidence in your monetization strategy.

  • Understand what drives customer willingness to pay in SaaS
  • Learnhow to design pricing and packaging that boost conversions and retention
  • Avoidcommon pricing pitfalls and clean up legacy practices
  • Build internal pricing capabilities and governance that scale
  • Mastercommunication strategies for internal and external pricing rollouts

Ulrik Lehrskov-Schmidt is one of the world’s leading voices in B2B SaaS pricing. With over 100 successful pricing projects delivered globally, he has worked with companies like Microsoft, SAP, Intel, Bosch, and some of the largest VC and PE firms. As founder of WillingnessToPay.com, bestselling author, and Harvard-trained strategist, Ulrik brings cutting-edge thinking and highly practical insights to this unique learning experience.

Download the full program brochure to explore the agenda, learning outcomes, and practical info.

📧 Have questions? Contact us at academy@pricingplatform.com — we’re here to help!

Sofie De Groote

  • Title / Position: Pricing Specialist
  • Company Name: Hyundai Europe

This training was very valuable to me to get to know the practical process of value based modeling and I will try to imply this in the future certainly for some of our models.