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One Vision, One Team, One Price

Edward Salas | Senior Vice President of Retail Strategy | DATAWEAVE
In today’s competitive marketplace, the ability to establish and maintain an effective pricing organization is not only a differentiator but a necessity. Retailers and brands alike are facing unprecedented challenges, from fluctuating consumer demand to intense competitive pressures and an inflationary marketplace, all compounded by rapid technological advancements. To navigate this landscape effectively, pricing organizations must harness synergies across four critical pillars: Pricing Teams, Merchants, Senior Leadership, and Digital. Each pillar plays a pivotal role, and their collaboration is essential for long-term success. By examining the unique responsibilities and interdependencies of these pillars, companies can build a highly successful pricing organization that is not only robust and impactful, but also agile to navigate the changing times we’re in.
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Edward Salas, SVP of Retail Strategy at DataWeave, combines over 30 years of experience in the retail and pricing industry with a forward-thinking approach to data-driven solutions. Spending the majority of his career at H-E-B, Edward honed his expertise in pricing across multiple domains, including Corporate Pricing Strategies, Pricing Systems and Solutions, Competitive Data Acquisition, and Pricing Intelligence, fostering a deep understanding of this critical area. With over 20 years dedicated to pricing, he has contributed significantly to transforming it into a strategic advantage for businesses. Today, at DataWeave, Edward leverages AI and advanced analytics to help global retailers and brands move forward on their pricing journey. He focuses on coordinating innovative retail and pricing solutions that drive business growth and empower organizations to adapt to a rapidly evolving market. As the facilitator of The Price Point, a LinkedIn-based thought leadership video series, Edward shares fresh perspectives and industry expertise, fostering meaningful conversations that guide the industry toward more strategic and impactful pricing practices.