This online course on Economic Value Calculation will give you the tools to quantify, communicate, and capitalize on the value your product delivers — turning pricing from a cost discussion into a value conversation.

Perfect for professionals in B2B environments, this course blends strategic frameworks with practical tools you can apply immediately.

➡️ Learn to measure and clearly demonstrate your product’s economic value
➡️ Turn insights into pricing strategies that reflect real customer value
➡️ Build compelling messages that highlight what sets you apart
➡️ Apply EVC across sectors – from manufacturing to SaaS
➡️ Gain hands-on tools to support smarter pricing and better decisions

The course is led by Diana Coelho,  a commercial transformation leader who has walked the talk of value-based pricing in complex B2B environments for over 15 years, helping global companies transform pricing into a strategic driver.