Designed by pricing expert Professor Kai-Markus Müller, this online course helps B2B and B2C professionals understand how psychology shapes pricing decisions.

Learn how to apply behavioral economics to improve pricing strategies and drive results—without cutting prices. You will:
➡️ Understand how customers perceive value and make decisions
➡️ Apply concepts like anchoring and pricing heuristics
➡️ Create pricing strategies that boost engagement and conversions
➡️ Increase profitability through smarter price positioning

Perfect for anyone ready to go beyond traditional pricing tactics.