Value-Based Pricing (VBP) Training Program

This training focuses on mastering value-based pricing, leveraging customer data, research tools, and real-world case studies to drive profitability and business success. Key Areas of Focus:

• Value-Based Pricing Principles: Learn the fundamentals and emerging trends in value-based pricing.
• Customer Insights: Identify price elasticity, segment customers, and use neuropricing for value perception analysis.
• Data-Driven Strategies: Implement pricing strategies aligned with company objectives to boost profitability.
• Pricing Research: Use pricing research to make informed decisions on pricing, promotions, and discounts.

For full details, download the program.

At EPP, we are committed to sharing deep expertise in Pricing and Revenue Growth Management (RGM). Our tailored training programs are designed to address the unique needs and objectives of your organization, fostering knowledge and growth.

Download our brochure to explore how we can support your team’s journey!

Have questions? Feel free to contact us at academy@pricingplatform.com.

Trade Promotion Optimization (TPO) Masterclass

This masterclass provides a comprehensive roadmap to designing and executing successful Trade Promotion Optimization(TPO) projects. Participants will gain actionable insights and tools to:

• Master the fundamentals of TPO and understand its strategic impact on CPG businesses.
• Develop a clear action plan for successful TPO projects, focusing on ROI-driven goals.
• Build and apply algorithms to evaluate baseline performance, uplift drivers, and promotional outcomes.
• See how the application of a TPO algorithm on the promotional plan impacts its calendar.

Download the brochure for the full program.

This program allows you to embark on a comprehensive learning journey to gain a deep understanding and comfort with several types of tenders and bidding procedures. Explore key topics such as tender types, award types, evaluation criteria, and different product categories. Prepare for successful bidding strategies based on data-driven decisions and stakeholder considerations. Engage in immersive tender wargames, reflecting on best practices and refining bidding strategies.