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Evolving Role of AI in RGM

EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2025 | May 14 - 16 | Porto, Portugal
  • AI is transforming businesses at a rapid pace, but what is it likely to mean for RGM capabilities?
  • In this talk, we will look ahead to explore which applications of AI are likely to be the most impactful for RGM value creation in the long run – grounded in first principles. This will help to frame investment in new capabilities that may be under consideration by your organization
  • In addition, we will identify which foundational investments and capabilities, such as data management, are going to be critical enablers of being able to leverage AI at scale in your RGM function, and lessons learned from across the Consumer Goods industry during this journey

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