Today many companies must juggle hundreds of thousands or even millions of price points. Traditional approaches for managing prices are inadequate in an environment of such complexity—so companies need a new operating model if they are to set prices effectively. Critical priorities include creating better visibility into pricing performance, and establishing a common system for pricing across brands, channels, and segments  Companies also must strive to maintain an organizational balance between centralization and decentralization.   An interview with the president of the Novartis Foundation for Sustainable Development Profiting from Proliferation