Companies offering subscription products need a clear view of business performance because the payoff from their decisions is more distant, but the impact is that much more immediate. The traditional metrics no longer apply. This article is also available on https://www.bcg.com/publications/2017/corporate-development-one-ratio-subscription-business-needs-to-know.aspx
By Roger Premo Vikas Taneja The Boston Consulting Group - all rights reserved
